introduction to marketing the basics… køge february 2013
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Introduction to Marketing
The Basics…Køge February 2013
First:
• Attendance
Todays program
• Introduction to marketing– The thinking behind
• Marketing Strategy:• USP• Positioning• – 4 P’s• AIDA• PLC (Product Life Cykle)• Buying Behaviour• Segmenting
What is marketing?
• The business of moving goods or services from the producer to the consumer
What is Marketing?
• The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently
Marketing Strategy
• Situation alanysis• Goals/objectives• Strategy• Tactics• Activities• Control
Unique Selling Proporsition (USP)
• Unique Emotional Proporsition (ESP)
• What is special about your particular product. Where is it different from the others?
4 P’s
AIDS(S)Satisfaction
Product Life Cycle (PLC)
Buying Behavior
Lifestyle Segmentation
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