introduction to internet marketing (part two) key concepts ivan surjanovic,...

Introduction to Internet Marketing (Part Two)

Key Concepts

Ivan Surjanovic, ivan@ipowerlab.comCopyright 2014 by iPower Lab

www.ipowerlab.com

Introduction to Internet Marketing (Part Two)

Internet Marketing

Online Marketing

Digital Marketing

Internet, intranet and extranet

The relationship between access to intranets, extranets and the Internet Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

Introduction to Internet Marketing (Part Two)

e-Business vs. e-Commerce

e-Business and e-Commerce

The distinction between buy-side and sell-side e-commerce. Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

Introduction to Internet Marketing (Part Two)

“i“:

Information, information, information!

Interactivity (Time’s person of the year: YOU)

Integration

Individualization

How it works – client/server

Information exchange between a web browser and a web server Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd .

FromConsumer Business Government

To

Consumer C2C : Consumer to Consumer (eBay)

B2C: Business to Consumer (Amazon)

G2C: Government to Consumer (government services, tax notice)

Business C2B: Consumer to Business (Priceline, any feedback to business)

B2B: Business to Business (P&G and Walmart)

G2B: Government to Business (government services, forms)

Government

C2G: Consumer to Government(tax return)

B2G: Business to Government(tax form submission)

G2G: Government to Government(exchange of information)

7 Cs of a Successful Website

Source: Internet Marketing: building advantage in a networked economy. Mohammed R, Fisher R, Jaworski B, Paddisonm McGraw-Hill/Irwin MarketspaceU