web analytics fundamentals seven web analytics techniques ivan surjanovic,...

Web Analytics Fundamentals

Seven Web AnalyticsTechniques

Ivan Surjanovic, [email protected] 2014 by iPower Lab, www.ipowerlab.com

mailto:[email protected]

http://www.ipowerlab.com/


1. Website Visibility Report Card


2. Google WebMasters Tools

http://www.google.com/webmasters/




3. Google Analytics

http://www.google.com/analytics/

http://www.google.com/analytics

http://www.google.com/analytics


4. Google AdWords

http://www.google.com/adwords/

http://www.google.com/adwords

http://www.google.com/adwords/


5. A/B Testing

http://www.splittestcalculator.com

http://www.splittestcalculator.com/

http://www.splittestcalculator.com/


6. Website Optimization ROI

http://www.clickz.com/static/website-optimization-roi-calculator




7. Search Engine Marketing ROI

http://whereispuck.com/2011/10/21/search-engine-marketing-calculator/



Website Analytics Fundamentals

Seven Web Analytics Techniques

1. Website Visibility Report Card 2. WebMaster’s Tools

3. Google Analytics

7. Search Engine Marketing ROI

5. A/B Testing6. Website Optimization ROI

4. Google AdWords


Thank You!

Ivan Surjanovic, [email protected] 2014 by iPower Lab

www.ipowerlab.com

mailto:[email protected]

http://www.ipowerlab.com/

web analytics fundamentals seven web analytics techniques ivan surjanovic,...

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