introduction to google plus | everything you need to start your g+ page
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THE ULTIMATE GUIDE TO GOOGLE+FULL INTRODUCTION TO
GOOGLE+
Table of Contents
1. The Basics: Google+
2. Pages, Communities & Hangouts
3. Recommendations & Strategy
What is Google+?
• Google+ is the spine / social layer that connects all Google products
(Gmail, YouTube, Maps, Docs, Drive, Calendar)
“It’s really the unification of all of Google’s services, with a common social layer”
Vic Gundotra, Senior VP, Social for Google
What is Google+?
• Google+ is the spine / social layer that connects all Google products
(Gmail, YouTube, Maps, Docs, Drive, Calendar)
“We’ve been consolidating the different services, so today Search, YouTube, the Google Play app store, all this plugs into Google+.
And the reason for that is that Google+ is kind of like the next version of Google”
Steve Grove, Director of partnerships for Google+
Why is Google+ so Special?
Google+ posts are accessible by Google• All posts are indexed & crawled almost immediately
• Google+ posts can be featured in the search results and have a long life span (which isn’t typical of other
social media channels)
Google+ effects Personalized Search Results• The Google+ posts that appear are influenced by your Google+ actions & your friends G+ actions
• If I’m following a user who either +1 / Follow a Page on G+ or engaged with a post on G+, the higher
chances this page / post will appear on my search results in a higher position.
• +1s are a popularity ranking signal that affect SEO the most (both for Page & Posts)
Why is Google+ so Special?Squarespace ranks for position #3No Friends +1ed or followed their Google+ page
Squarespace ranks for position #24 Friends +1ed or followed their Google+ page
The Basics: Google+The technical “stuff”
The Basics: Stream• Similar to the FB News feed
• The stream will show posts and updates from the
people you follow in one of your circles
• You can filter your stream to show only a specific
circle
The Basics: CirclesOrganizing The People You Follow• Circles are the way to organize the people you follow
into groups, based on a common base you decide.
• You can place someone you follow into more than
one circle.
• Rules - • No one in a circle can see who else is in the circle (unless you
share the circle publicly)
• No one can see how you’ve named a circle (even if you share
the circle publicly)
• No one can see how many people are in the circle (unless you
share the circle publicly)
• When you add someone to circle they will be notified (but not
what circle name)
The Basics: CirclesSharing a Circle• You can share a circle you created with the public.
• The Name of the circle won’t be revealed, just the
members of the circle.
• All the rules described in the previous slide are
effective in this case as well.
Share circle
The Basics: PostingPosting on G+
• User can share a photo, video, link, event or even a full article.
• Once you post, you need to select how and with who you
goanna share your post – public / extended circles / specific
circles / specific people.
• Formatting text:
• _italics_ italics
• *bold* bold
• -strikethrough- strikethrough
The Basics: Posting
A Post Can Get 4+ from One User• +1ing the Google+ Post
• +1ing the Google+ Badge
• Re-share
• Comment
The Basics: PostingThe Elements of a Good PostIn general you can play around the formatting, but 1, 6 & 7 are super important.
1. Title - make the title bold
2. Summary - Include an excerpt telling your reader what this post is about.
3. Link – add a link to your website or the post page on your blog.
4. Commentary - include your personal opinion/thoughts.
5. Engagement - ask a question, prompt people to discuss & engage. Mention
people, by +NAME or @NAME, to encourage them to participate in the
conversation.
6. Hashtags - SUPER IMPORTANT! MAKE THEM RELEVANT! OR Let Google
Decide it for you (which can be better in many cases).
7. Image - Add an attractive and clear image.
1
2
3
4
5
6
7
The Basics: Tagging
Tagging Post with #• #Hashtags are a way to tag a post, so people can find it / rediscover a post by
searching for #xxxxxxxxxx
• Up to three hashtags appear at the top of post as “related hashtags” (although you
can use more than 3 tags)
• Manual Tagging vs. Automater Google Tagging – • You can provide your own hashtags in the post
• If you don’t provide hashtags, Google will automate them for you
• Sometimes it’s good to see what Google suggests for hashtags, because often times Google will
suggest to you what’s trending. Therefore it is a good idea to see what Google spits out.
• You can delete the hashtags automated by Google by simply hovering your cursor over the hashtag
and clicking on the X
• If you provide less than three hashtags, Google can potentially add more hashtags to your post
The Basics: Tagging
Clicking on this takes you to a search for “#London” within Google+
Gray colors are those used by the author
Blue colors are hashtags added by Google based on the content of the post
The Basics: Posting
Use Influencers to Expend your Outreach• A great way to do this, is to target influencers who are already covering the niche
you are targeting by +mentioning their name in a post so they have no choice but to
respond.
• “Observe when key influencers in your target audience post the most and try
sending out your messages around those times.” – Dustin Stout
The Basics: Sharing ContentSharing is set by Circles• Circles are a way to control who has access to your
post, but it doesn’t guarantee that they will actually
see it.
• When you post or re-share content, you can
determine who to share it with – • Public – Visible to anyone who's added you to a circle, as well
as on your public profile.
• Extended Circles – Everyone in your circles, plus all the
people in their circles.
• Limited – specific people or specific circles.
Public
Extended Circles
Limited
The Basics: Sharing ContentScenario #1• A is not following B
• B is following A
• A posted and shared public
• B will see A’s post in his stream
• All users can see A’s post on A’s G+ profile
Scenario #2• A is not following B
• B is following A
• A posted and shared extended circles
• B will not see A’s post in his stream
• Only people A’s is following and the people in their circles can
see A’s post on A’s G+ profile
Scenario #3• A is following B
• B is following A
• A posted and shared public
• B will see A’s post in his stream
• All users can see A’s post on A’s G+ profile
Scenario #4• A is following B
• B is following A
• A posted and shared extended circles
• B will see A’s post in his stream
• Only people A’s is following and the people in their circles can
see A’s post on A’s G+ profile
The Basics: Sharing ContentScenario #5• A is not following B or C
• B is following A , not following C
• C is not following A or B
• A posted and shared public
• B will see A’s post in his stream
• C can see A’s post on A’s public G+ profile (as all other users in
G+)
Scenario #7• A is following B , not following C
• B is following A , not following C
• C is not following A or B
• A posted and shared public
• B will see A’s post in his stream
• C can see A’s post on A’s public G+ profile (as all other users in
G+)
Scenario #6• A is not following B or C
• B is following A , not following C
• C is not following A or B
• A posted and shared extended circles
• B will not see A’s post in his stream
• Only people A’s is following and the people in their circles can
see A’s post on A’s G+ profile
Scenario #8• A is following B , not following C
• B is following A , not following C
• C is not following A or B
• A posted and shared extended circles
• B will see A’s post in his stream
• Only people A’s is following and the people in their circles can
see A’s post on A’s G+ profile
Pages, Communities & HangoutsWhat are the differences, What are the Pros & Cons, What to do with Each
PagesPage vs. Profile• Users can +1 Pages, but can NOT +1 profiles.
• Pages are usually better for companies, while profile are more suitable for people.
• Users can’t post to a profile at all. Pages can be modified by several entities, while a profile can be
modified only by the person the profile belongs to.
Capabilities (PAGES ONLY) Owner Manager Communications Manager
Add/remove managers yes
Delete account Yes
Edit profile yes yes
Manage YouTube videos & Hangouts on Air yes yes
Most other actions yes yes yes
PagesWays to Interact with a Page
• Follow/Circle the page
• Circling a page means you are following / subscribed to this page, and the
page’s posts will appear in your stream.
• NO MUTUAL RELATIONSHIPS
• +1 the page - really important
• Influences organic personalized rankings
• Encourages users to click this option when they see their friends +1ed the
page
• +1, comment, or reshare a page’s posts
PagesWhere the +1 Comes From
• The max numbers of +1 per user is 4 - • Following a page - When you follow a page the counter will go up, but
won’t show you that you +1ed the page.
• +1ing a page - This is actually+1ing the Google+ page
• +1ing a page outside of Google+ on a verified site - Assuming there is a
Google+ badge on the site, you can +1 a page and the counter will go up
• Joining a community - If the community is opened by the page, then
members who join the community will count as a +1
• +1s will never be smaller than follows (following a page makes
the counter goes up by 1)
CommunityWhat is a Community
• Communities are a great way for people to connect, discuss &
share thoughts around a mutual interest or topic.
• Communities enables users who are part of the community not
only to comment or re-share posts, but also to post their own
posts.
• Therefore, communities are better option to hear what your
crowd is interested about, to identify influencers and evangelists
and to encourage users to speak about what they want.
CommunityWhat can you do with a community?
• What can you do with a community?
• Open a new community
• Join an existing community
• Post in a community
• +1 a post
• Comment on a post
• Re-share a post
CommunityThe 4 Different Types of Communities
NOTICEprivacy cannot be changed once decided
CommunityCommunity Hierarchy
Owner: has 100% control of the communityAdd & edit categories, remove posts, remove members from a community, ban members from the community, promote moderators
Moderators: remove posts made by members, remove members from the community, ban members from the community
members:Can post to the community, +1, reshare comments, be promoted to moderators*members can be promoted to moderators
Community
• This is the community picture,
name, and tagline.
• The community name and tagline
should include the keywords your
target audience might use, since
this will help with visibility within
Google+ when users search for
your community
Community
• Categories organize the discussions
in your community.
• Categories are decided by the
community owner.
• Categories give members an idea of
what your community is about, and
how they can contribute
• Categories also help members find
the topics they’re most interested
in
Community
• About this community - This is
where you write what the
community is about. This gives
members a clear explanation as to
why this community exists.
• It’s also recommended to write the
community policy, and rules here
CommunityRecommendations• Promote your community as a place where people can have
conversation and share ideas
• Participated in conversations by posting, leaving comments, and +1ing
posts
• Celebrate and engage with your members
• Add moderators and invite them to manage content and share regularly
• Add categories to help guide discussions
• Listen to and learn from your community’s members
• Write an initial post to set expectations and welcome new members
• Check in daily in your community to make sure that right kinds of
conversations are happening.
HangoutsHangouts are Group Chats of 3 Kinds -
• Chat - Google’s replacement for gmail chat
• Video Hangout
• Live video call with up to 10 friends
• Hangouts on Air
• Live stream & live conversations
• Same format as video hangout, except that an unlimited number of people can tune in,
as long as they have the URL
• Schedule broadcasts, and go live. It will be recorded & automatically saved on your
YouTube channel
• Option to make it as a Q&A session so that everyone can participate
Recommendations & Action Items
Verify your G+ Channels
• You should verify all your channels
Connect your Youtube Channels to our G+ Pages
• Connecting between G+ page and Youtube will allow your users to watch your videos on G+.
• It also allow users to engage with your video and therefore influence their appearance in Youtube & Search results.
Make the Most out of Your Introduction
• The links in the introduction are FOLLOW links, and you need to take advantage an use them.
• You should include keywords within your intro as this affects the search results in G+.
Recommendations
Posting
• POST FREQUENTLY! No less than 2-3 times a day (but more is better)
• Post content that you published on our blogs & sites to increase this content outreach and search visibility.
• Post content that is unique to this channel, to give the users a good reason to return and visit our page.
• Use smart engaging tactics to increase users engagement like: +1 if you agree, ask the users for their opinion
• Series of content work extremely well on G+.
• INCLUDE IMAGES/VIDEOS IN POSTS!
Recommendations
Tag posts correctly and in a useful way to be discover
• You should strategize hashtags to include other more commonly searched terms.
• The hashtags should describe the posts best way possible.
• It is a good idea to sometime let Google+ decide how to hashtag the post (based on the content) as it will pick the most trend
relevant terms.
Make Unique & Consistent for the G+ channel
• Include different series of posts & #tag them under a unique name so users can follow
• EXAMPLE: #TheYellowMonkey
• Start the post with #TheYellowMonkey
• Informational tip, something that induces sharing!
Recommendations
Hangouts On Air - GREAT & Unique content to use on G+
• Live stream & live conversations - an unlimited number of people can tune in, as long as they have the URL
• Schedule broadcasts, and go live. It will be recorded & automatically saved on your YouTube channel
• Users can ask & participate via twitter / posting questions on our G+ channel etc.
Communities to Manage Verticals better
• Communities are a great way for us to managed different users & verticals on G+.
• This way you can deliver relevant vertical content & enable users to have discussions between themselves.
• Communities will enable you to hear what our users want, need or upset about.
• This also can help you to conduct surveys, test for new features etc.
• You should also partake in other community discussions in order to build reputation as an authority.
• It is important to have few moderators in each community to lower the work load from ourselves.
Recommendations
Engage with the Right People & Influencers
• Who you surround yourself with is very important on Google+ , as Google algorithm will reward you if your surrounding
include influencers.
• You should follow high authority people and influencers that are relevant to your scope of action, with lots of followers
and activity on G+. More importantly… you need them to follow you back!
• Write posts that promote discussions and try to make sure influencers are involved in these conversations by +mention
them in the posts, so they have no choice but to respond.
• Engage with them on posts they publish and also re-share relevant & great content they publish on your G+ page.
• The goal is to get influencers to re-share your content because that will cause a ripple effect & will improve your
appearances on search results.
Recommendations
Tools for G+ Analysis
• http://www.allmyplus.com/
• http://www.circlecount.com/
• http://www.gplusdata.com/
Recommendations
Eitan Helman
eitan.helman@gmail.com
+ 972 - 54 - 7188817
Eitan Helman Eitan Helman
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