intro to social media & linkedin mc

How to juggle jelly-fish(or get started on social networking & Linkedin)

Helen HammondManaging Consultant – Elephant Creative Solutions

w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. elephantcreative@googlemail.com

How does it work?

How can we use it?

The problem…

The statistics speak for themselves…

Why bother - reason 1

Why bother - reason 2

Why bother - reason 3

• Relax: it’s traditional networking

• Listen -> Talk -> Engage

• It’s not about technology

• It’s about people and communication

The big five

(+ your news)

•Needs to be regular

•Pithy & opinionated, not sanitised

•Varied content

•Share the load

•If your news can’t do it…

… actually, your news might come first

CIPD - 182

CIPD training - 52

Human Resources - 10,400

Employment Law UK - 404

Human Resource Management - 2,840

Employment opportunities - 4,980

Employment Tribunal - 168

•What can you say in 140 characters?•It’s very “now”•Try and post a tweet once per day•Don’t post TOO often•Say something useful and strategic•Design a background•Ads are coming…•Re-tweet to build relationships •Hootsuite – use to schedule Tweets

•Not just for “the kids”

•Listen first, what are others saying about you?

•Talk to people about your business

•Engage with the younger generation for recruitment

•Integrate video & twitter

Why is Linkedin useful… your profile

Why is Linkedin useful… your profile

Connecting - how not to do it…

Blowing your trumpet

Connected… now what?

Connected… now what?

Why is Linkedin useful… the extras

Why is Linkedin useful… jobs

Why is Linkedin useful… companies

Why is Linkedin useful… answers

Why is Linkedin useful… search

Why is Linkedin useful… search

Why is Linkedin useful… groups

So, why do you want one?

•Links to your website - SEO

•Building the personal brand

•Demonstrating (and gaining) knowhow

•Client care

•Building your network for referral

•Opening the door to instruction

What makes a group successful?

•Targeted - niche focus

•Selective

•Managed well

•Integrated - on and off-line

•Varied, regular activity

•Promoted

•Trusted

The elephant in the room

There’s the theory… now what?

www.elephantcreative.co.uk

Next steps… the power of five

1. Sort your own profile out

2. Connect with ten people you know

3. Identify 5 groups to join

4. Participate in those groups

5. Identify 5 people (in the groups) that you don’t know and work out how to get to know them