intro to referral marketing

Intro  to  Referral  Marke.ng  &  Friendvites                                                            

Agenda  

1.  What  is  Referral  Marke1ng?  2.  Why  should  you  have  a  Referral  Program?  3.  What  makes  Friendvites  different?  4.  How  can  you  build  your  Referral  Program?  5.  What  are  the  5  best  prac1ces  for  Referral  Programs?  6.  Q&A  

What  Is  Referral  Marke.ng?  

Referral  Marke1ng  is  a  way  for  your  customers  to  share  your  business  with  their  friends.  

Turn  your  happy  customers  into  referral  superstars!  

Why  You  Should  Have  A  Referral  Program  

Did  you  know?  •  65%  of  new  business  comes  from  referrals.  •  People  are  4x  more  likely  to  buy  when  referred  by  a  friend.  

•  People  love  sharing  things!    •  You’ll  trust  your  friend’s  recommenda1on  more  than  any  marketer.  •  Referral  programs  consistently  drive  results  month  over  month.  •  Your  customers  help  you  reach  a  new  audience  when  they  share  with  their  friends.  •  Track  how  many  people  are  sharing,  and  who  your  top  brand  advocates  are.  

What  Makes  Friendvites  Different?  

Compe11ve  Pricing  

Easy  To  Install  API  

Friendly  Customer  Service  

Simple  Tracking  in  Dashboard  

Free  For  30  Days!  

Know  Your    Top  Referrers  

Ways  To  Build  Your  Referral  Program  

You  can  offer:  

Benefit  Structure:  •  Single-­‐Sided:  benefit  for  

referrer  only.  •  Rewards  your  EXISTING  

customers.    •  Double-­‐Sided:  benefits  for  both  

referrer  and  referee.  •  Rewards  your  NEW  and  

EXISTING  customers.  

5  Best  Prac.ces  For  Referral  Programs   1.    Make  your  program  simple  &  easy  to  understand  •  Who  Are  You  Targe1ng?    •  What  Are  You  Giving  Them?    •  What  Do  They  Need  To  Do?  

2.    Allow  users  to  share  via  Email,  Facebook,  and  TwiRer  •  Your  customers  have  a  vast  social  media  influence  &  can  be  your  best  social  media  marketer.  

3.    Use  a  simple  landing  page  •  What  is  the  first  thing  you  want  users  to  see?    •  What  is  the  ac1on  you  want  them  to  take?  

4.    A/B  Test  •  Create  mul1ple  benefits  and  campaigns  to  find  out  which  offer  is  most  compelling.  

5.    Promote  your  Referral  Program  •  Website  Placement,  Announcement,  Blog  Post,  Email  Signature,  Social  Pages,  etc!  

•  We  will  e-­‐mail  you  a  replay  of  this  webinar.  •  Visit  www.Friendvites.com  and  sign  up  for  your  30  Day  Free  Trial!  •  Spread  the  word  about  Friendvites  and  Earn  $10  off.  •  Join  our  next  webinar.  

What’s  Next?  

Ques.ons?  

Email  Us:  hello@friendvites.com    

Checkout  the  Friendvites  FAQ