internship presentation - bsbs
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04/10/2023 BSBS Business Academy 1
@
Market Research
Vijay Kumar LBSBS Business Academy
MBA – MarketingSemester III
Internship Presentation
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Colleagues
Anitha Punukollu
Jaya Gokhul
Muthuvel Vinoth
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Outline• Company Overview• Roles and Responsibilities• Achievements• Learning's
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Company Overview• 1992 - Incorporated as Trishul Engineers
• Head Office - Bangalore
• Two Units – • Larger Machines• Smaller Machines
• Assembly plant
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Interesting Facts
• Traditional Company which is under transformation
• New CEO – Mr. Sakthivasan
• Shifting their focus from Volume based business to
Value based business
• Revenue ~ ₹.8-10 Crores
• Competitor -
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4P’s of TrishulProduct – The Complete Winding Solution
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R&D• Dedicated R&D team of 6 members
• Customized product – If there is 30% of change in actual design of the
product
• If the product is customized and made as special purpose machine then it
also be added in their product catalogue as a new product
• Product Category
• Programmable Coil Winding Machine
• Toroidal Winding Machine
• Special Purpose Machine
• Customized Machine
• Total - 50 Multipurpose Winding Machines (Still adding)
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Application – Using one small machine
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Place - Global Presence
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Promotion - Partial Customers
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Future Plan – Under Construction
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Roles & Responsibilities
• Form Strategies for Social Media Marketing
• Data Mining
• B2B Magazine Publishers
• Transformer Manufacturers
• Article about Trishul Engineers
• Comparative Analysis of CRM
• Create CRM in excel
• Industry and Company Analysis
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Social Media Marketing
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Social Media Market gStrategy for LinkedIn
Three Pillars: Content, Links and Social Media
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#1: How the Company page should be on LinkedIn
• Add all the employees, clients, vendors, and partners to follow
the page
• Ask key clients to recommend your products and services
• The Status:
• How the Content should be:
• Content must be laser focused
• Press Release about improved services and competency level on monthly
or quarterly basis on any industrial b2b magazines and add links to the
social media sites. Especially in Google+, Facebook and LinkedIn
• Industry Updates/ Articles on a weekly basis
• Videos of special purpose machines
• Benefits and uses of those special purpose machines
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#2: LinkedIn Group/ Community
• Post discussion topics• Ask Questions• Mail-Campaigns
• Dedicated team should be allocated to do all this work
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#3: Keep track
• Analyze the member geographies and activity on
the group
• Ask employees to edit content on their own
LinkedIn profile about their achievements and
other job related posts.
• We can use tools like Google Analytics, bit.ly etc.,
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SEO – Search Engine Optimization• Use Marketing Collateral like
• Slide share presentation• Videos
• Google+• Use specific keyword • Member in Industrial B2B portals like
• Indiamart.com• Tradekey.com
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Data Mining/ Lead Generation• Generated 14 Industrial B2B Magazine publishers contact details
• Generated 1000 Transformer Manufacturers detail
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Lean Operation• Essentially, lean is centered on preserving value with less work
TransformerTransformerTransformer
PartsOilService
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Lean Operation• Essentially, lean is centered on preserving value with less work
TransformerTransformerTransformer
PartsOilService
• It reduced time wastage• It enable me to achieve my
goal of typing 300 data per day
• Because on the first day I was able to type only 30 data
• Finally finished 1000 data within 5 days
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DSS - Decision Support System
A Decision Support System (DSS) is a computer based information system that supports business or organizational decision-making activities
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DSS
Courtesy: Dean Sir
=COUNTIFS(Transformers!$J$2:$J$20001,DSS!B3,Transformers!$E$2:$E$20001,DSS!$A$2)
Formula Used
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KIASK
Knowledge
Innovation
Attitude
SKill
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Article – To publish in Industrial B2B MagazineJoin hands with Trishul to achieve Modi’s Electrify Rural India
Content:• ‘Minimum Government, Maximum Governance’ • One plus One = 3• National Solar Mission• Inefficient Operation• Trishul – To make Operation Light
My Personal Thanks to Sethu
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Comparative Analysis
Parameters/ Company Bitrix 24 Insightly Free CRM
Users 12 3 5
Contacts 2500 2500
Usage/ Space 5 Gb 200 MB
TaskTasks & Projects, File & Documents Sharing, CRM
Contact, Project, Task, Org and Opp Management, Mobile Access, Social CRM, API access, Evernote, Chat etc.,
Basic Features, Voice CRM and Banner Advertising
Communication Yes Yes No
Reporting Yes Yes No
Sales Funnel Yes Yes No
Workgroups Yes No No
Intranet Yes No No
Google Calender Yes Yes No
Google Drive Yes No No
Gmail Access Yes No No
Outlook Access Yes No No
Android App No Yes No
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CRM in Excel
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Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
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Bugs Clearing
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Industry & Company Analysis• Study and analysis of Electronic Components
Industry with focus on Resistor Manufacturers and Company Analysis of Cermet Resistronics Pvt Ltd
• Study and analysis of Automotive Components Industry with focus on Two & Three Wheeler
Component Manufacturers and Company Analysis of Suniti Electricals Pvt Ltd
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Content• Industry Overview
• Recent Trends• Growth• Domestic Scenario – Government Policies• Analysis of Imports• Analysis of Exports• Top 20 Electronic Component Manufacturer in India
• Company Overview• Introduction• Product Portfolio• Competitor Analysis• SWOT Analysis• Distributors• Marketing Strategies• Exports• Clients• Potential Market – Globally• Entry Strategy – Global Market
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Learning’s
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Personal Learning’s
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Mr. Sakthivasan
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Achievements
• Article -2 hrs
• Social Media Marketing -3 hrs
• B2B Magazine Data -5
hrs
• CRM Comparative -5
hrs
• Transformers Data -5
days
(30+150+150+300+400 =
1000)
• CRM in Excel -6 days
(5+1)
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Total Days Learned…!!
• Working Days -20
• No Work -4
• Sundays -3
• ISO Audit -3
Total One Month (*The hours worked is more)
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Journey
ATKO Consu
mer Resear
ch
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Genpact
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Influencer Marketing…?
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Learn Excel to Excel in your carrier…!!
To my Juniors
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Who guide me…
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Who motivates me…
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