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Market Research

Vijay Kumar LBSBS Business Academy

MBA – MarketingSemester III

Internship Presentation

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Colleagues

Anitha Punukollu

Jaya Gokhul

Muthuvel Vinoth

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Outline• Company Overview• Roles and Responsibilities• Achievements• Learning's

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Company Overview• 1992 - Incorporated as Trishul Engineers

• Head Office - Bangalore

• Two Units – • Larger Machines• Smaller Machines

• Assembly plant

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Interesting Facts

• Traditional Company which is under transformation

• New CEO – Mr. Sakthivasan

• Shifting their focus from Volume based business to

Value based business

• Revenue ~ ₹.8-10 Crores

• Competitor -

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4P’s of TrishulProduct – The Complete Winding Solution

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R&D• Dedicated R&D team of 6 members

• Customized product – If there is 30% of change in actual design of the

product

• If the product is customized and made as special purpose machine then it

also be added in their product catalogue as a new product

• Product Category

• Programmable Coil Winding Machine

• Toroidal Winding Machine

• Special Purpose Machine

• Customized Machine

• Total - 50 Multipurpose Winding Machines (Still adding)

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Application – Using one small machine

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Place - Global Presence

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Promotion - Partial Customers

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Future Plan – Under Construction

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Roles & Responsibilities

• Form Strategies for Social Media Marketing

• Data Mining

• B2B Magazine Publishers

• Transformer Manufacturers

• Article about Trishul Engineers

• Comparative Analysis of CRM

• Create CRM in excel

• Industry and Company Analysis

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Social Media Marketing

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Social Media Market gStrategy for LinkedIn

Three Pillars: Content, Links and Social Media

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#1: How the Company page should be on LinkedIn

• Add all the employees, clients, vendors, and partners to follow

the page

• Ask key clients to recommend your products and services

• The Status:

• How the Content should be:

• Content must be laser focused

• Press Release about improved services and competency level on monthly

or quarterly basis on any industrial b2b magazines and add links to the

social media sites. Especially in Google+, Facebook and LinkedIn

• Industry Updates/ Articles on a weekly basis

• Videos of special purpose machines

• Benefits and uses of those special purpose machines

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#2: LinkedIn Group/ Community

• Post discussion topics• Ask Questions• Mail-Campaigns

• Dedicated team should be allocated to do all this work

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#3: Keep track

• Analyze the member geographies and activity on

the group

• Ask employees to edit content on their own

LinkedIn profile about their achievements and

other job related posts.

• We can use tools like Google Analytics, bit.ly etc.,

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SEO – Search Engine Optimization• Use Marketing Collateral like

• Slide share presentation• Videos

• Google+• Use specific keyword • Member in Industrial B2B portals like

• Indiamart.com• Tradekey.com

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Data Mining/ Lead Generation• Generated 14 Industrial B2B Magazine publishers contact details

• Generated 1000 Transformer Manufacturers detail

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Lean Operation•  Essentially, lean is centered on preserving value with less work

TransformerTransformerTransformer

PartsOilService

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Lean Operation•  Essentially, lean is centered on preserving value with less work

TransformerTransformerTransformer

PartsOilService

• It reduced time wastage• It enable me to achieve my

goal of typing 300 data per day

• Because on the first day I was able to type only 30 data

• Finally finished 1000 data within 5 days

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DSS - Decision Support System

A Decision Support System (DSS) is a computer based information system that supports business or organizational decision-making activities

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DSS

Courtesy: Dean Sir

=COUNTIFS(Transformers!$J$2:$J$20001,DSS!B3,Transformers!$E$2:$E$20001,DSS!$A$2)

Formula Used

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KIASK

Knowledge

Innovation

Attitude

SKill

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Article – To publish in Industrial B2B MagazineJoin hands with Trishul to achieve Modi’s Electrify Rural India

Content:• ‘Minimum Government, Maximum Governance’ • One plus One = 3• National Solar Mission• Inefficient Operation• Trishul – To make Operation Light

My Personal Thanks to Sethu

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Comparative Analysis

Parameters/ Company Bitrix 24 Insightly Free CRM

Users 12 3 5

Contacts 2500 2500

Usage/ Space 5 Gb 200 MB

TaskTasks & Projects, File & Documents Sharing, CRM

Contact, Project, Task, Org and Opp Management, Mobile Access, Social CRM, API access, Evernote, Chat etc.,

Basic Features, Voice CRM and Banner Advertising

Communication Yes Yes No

Reporting Yes Yes No

Sales Funnel Yes Yes No

Workgroups Yes No No

Intranet Yes No No

Google Calender Yes Yes No

Google Drive Yes No No

Gmail Access Yes No No

Outlook Access Yes No No

Android App No Yes No

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CRM in Excel

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Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

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Bugs Clearing

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Industry & Company Analysis• Study and analysis of Electronic Components

Industry with focus on Resistor Manufacturers and Company Analysis of Cermet Resistronics Pvt Ltd

• Study and analysis of Automotive Components Industry with focus on Two & Three Wheeler

Component Manufacturers and Company Analysis of Suniti Electricals Pvt Ltd

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Content• Industry Overview

• Recent Trends• Growth• Domestic Scenario – Government Policies• Analysis of Imports• Analysis of Exports• Top 20 Electronic Component Manufacturer in India

• Company Overview• Introduction• Product Portfolio• Competitor Analysis• SWOT Analysis• Distributors• Marketing Strategies• Exports• Clients• Potential Market – Globally• Entry Strategy – Global Market

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Learning’s

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Personal Learning’s

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Mr. Sakthivasan

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Achievements

• Article -2 hrs

• Social Media Marketing -3 hrs

• B2B Magazine Data -5

hrs

• CRM Comparative -5

hrs

• Transformers Data -5

days

(30+150+150+300+400 =

1000)

• CRM in Excel -6 days

(5+1)

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Total Days Learned…!!

• Working Days -20

• No Work -4

• Sundays -3

• ISO Audit -3

Total One Month (*The hours worked is more)

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Journey

ATKO Consu

mer Resear

ch

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Genpact

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Influencer Marketing…?

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Learn Excel to Excel in your carrier…!!

To my Juniors

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Who guide me…

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Who motivates me…

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