internet marketing strategies for small business

Internet Marketing Strategies for Small Business

Joey Ambrose

What is Internet Marketing?

The process of marketing your product or service using the Internet•Websites & Blogging•Social Media•SEO (Search Engine optimization)•Paid Search•Email Marketing•Video Marketing

What is Internet Marketing?

Why Internet Marketing?

• Measurable• Less Expensive• Applies to

companies of all sizes

• Fast Results• Local or Global

Getting StartedQuestions to Ask

• How much time do you have?

• How much budget do you have?

• What kind of marketer are you?

• What’s your niche?

Getting StartedResearch

• Your Keywords– Google Adwords

Keyword Tool

• Your Competitors– Google Search– SEO tools that track

competitors• SEOmoz• Majestic SEO• SEO Profiler

Getting StartedStrategize

• Where to market• Create your

“marketing matrix”• Budget (for each

tool!)• Setup analytics and

tracking

Example Internet Marketing Plan

Your Website

• New Content• Maintenance• Blogging

Content Marketing

• Content marketing is the new SEO

• How it works:– Research– Create – Optimize– Publish– Measure

Search Engine Optimization

• Local SEO• Website

optimization• Link Building– Directories– Guest blogging– Blog commenting– Forums etc.

Social Media

Social Media

• Facebook• Twitter• LinkedIn– LinkedIn Groups

• Google+• Pinterest• Audience Building

Paid Marketing

• Google Adwords– Re-marketing

• Microsoft Adcenter• Facebook

Email Marketing

• Monthly Newsletters

• Updates/Specials• Providers:– Mailchimp– Constant Contact– iContact– Vertical Response

Recap

• Organize & Plan your marketing

• Implement• Feed the Machine• Track Results and

Re-Tune

Thank you!Thank you for attending the workshop! Here is my contact information if you have any follow-up questions or need help with your website.

NOTE: Visit our website at www.gowebsolutions.com and join our email list to receive our monthly newsletter with the latest Internet Marketing tips and information!

Joey AmbroseGo Web Solutionsjoey@gowebsolutions.com(520) 664-2324