internet marketing and your business website

Is Your Website Reaching its Full Potential?

www.Internetstrategyconsulting.net

Interesting Data

www.Internetstrategyconsulting.net

Types of Results

www.Internetstrategyconsulting.net

Types of Results

www.Internetstrategyconsulting.net

Interesting Data (only 25% of people click on the Advertisers section or PPC)

www.Internetstrategyconsulting.net

Interesting Data (here are the clicks you can expect to get

according to the site’s position in the first page)

www.Internetstrategyconsulting.net

1st position

10th position

Interesting Data About Internet

www.Internetstrategyconsulting.net

Did you know: • Over 1 BILLION Local Searches are performed online EVERY month!! (And growing by over 50% a year.)

• 80% search first online before making a purchase vs. using yellow pages, or newspaper

•Internet is the present and the future because there is where your customers are looking for your services

but the question is can they find you online?

www.Internetstrategyconsulting.net

Here’s where SEO comes handy

www.Internetstrategyconsulting.net

What is SEO?

www.Internetstrategyconsulting.net

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid

("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion*

www.Internetstrategyconsulting.net

*Wikipedia

Key Factors That Affect Search Results

www.Internetstrategyconsulting.net

1. How many clicks does it take to get to a given page?

www.Internetstrategyconsulting.net

2. Meta Tags?a) Title b) Description c)Keywords and key-phrases

www.Internetstrategyconsulting.net

Example of Meta Tags Title and Description

www.Internetstrategyconsulting.net

TitleDescription

3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly?

www.Internetstrategyconsulting.net

4. Internal Links (are you linking to your internal pages?)

www.Internetstrategyconsulting.net

5. How Frequently the site is updated? Remember content is king

www.Internetstrategyconsulting.net

6. Keyword Density how related are the terms you are using?

www.Internetstrategyconsulting.net

7. Server Speed if your site takes forever to download, that is harming your rankings

www.Internetstrategyconsulting.net

8. Inbound links relevance

www.Internetstrategyconsulting.net

9. Detailed Sitemap Make sure your site has one

www.Internetstrategyconsulting.net

10. Is it Search Engine Friendly

www.Internetstrategyconsulting.net

Other Factors To Consider

www.Internetstrategyconsulting.net

1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?

3. Is it clear what the company does and doesn’t do?

4. Is it easy to find contact information including a phone

number?

www.Internetstrategyconsulting.net

5. Does the website reflect the company’s image?

6. Is it easy to navigate?7. Do all copy headlines say exactly what you are selling with a really good reason

to buy8. Does the copy answer customer’s

question “what is in it for me”?

www.Internetstrategyconsulting.net

Are you ready to implement changes?

www.Internetstrategyconsulting.net

And be the winner of your market?

Visit us online today www.internetstrategyconsulting.net