Internet Marketing System

Presented by:WSI (Cyprus)

www.wsicyprus.com

Project Based Website vs. IMSInternet Marketing System

1. Continuous process designed to maximize results

2. Web solution is an asset with consistent income

3. Utilizes variety of powerful marketing tools

Project Based Website

1. 1- 6 months then you are on your own

2. Website becomes an expense

3. Does little if any marketing

Why do you need an IMS?

• 91% of buyers go to a Web site before calling• If they don't find what they need, 80% choose another

supplier

Step 1: Strategic Plan –Target Market Profile

• Determine what potential customers really want

• Utilize in-depth market research

• Develop complete demographic and psychographic profile

Step 1: Strategic Plan – Competitive Assessment

• Competitor multiple site visit analysis

• Examine competitors strengths and their marketing approaches

• Uncover weaknesses that can be exploited

Step 2: Marketing -Paid Search Marketing

• Start generating sales or leads instantly

• Pre-qualify your customers before they ever land on your site

• Flexible budget size based on how much you want to invest

Step 2: Marketing -Search Engine Optimization

• Prospects type in key words in search engines (Google, Yahoo, MSN)

• Search engines search database of scanned sites to match correct site

• Google reported in November 2004 that it has over 8 billion web pages

Step 2: Marketing -Email Marketing

• Direct mail costs 200% more than Email MarketingSource: www.emarketer.com

• Stay in regular contact with your prospects

• Unmatched prospect targeting

Step 3:Acquisition -WSI Video Hot Shots

• An online prospect is 20% more likely to buy if a conversion tool is used

• Convert more traffic into business

• Bring the personal touch of sales to the impersonal world of internet sales

 

Step 3:Acquisition -WSI Live Chat

• Qualifies your web visitors and pushes marketing content to them

• Produces leads by engaging visitors in a conversation

• Acts as YOUR employee

Step 4: Retention – Knowledge Database

• Imagine a warehouse of information available 24/7

• Reduces need for customer service

• Answers questions immediately

Step 4: Retention –Newsletters

• Allows you to maintain good relationships with your existing clients

• Ensures that clients visit your website frequently

• Send out product releases, articles, information, and special reports

Component 5: TrackingWeb Metrics & Analytics

• Success comes from trying, testing and measuring

• This allows us to determine what is working and what is not

• WSI is proactive in sharing these analytic reports with you

Why WSI?

• WSI currently has over 1500 offices in 87 countries

• We have helped thousands of companies

• Our systems are proven to get results