internet marketing activities

Internet Marketing Activities

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Create a Keyword Strategy

Optimize Website to get found

Create a Blog & Marketing Offers

Promote content through Social Media

Convert Website traffic into Leads

Nurture Leads with Targeted Messages

Optimize Marketing for

Mobile Viewing

Analyze &

Refine

Internet Marketing Activities

Create a Keyword Strategy

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• Relevant keywords that consumers are using to find us online.• This will increase chances of getting found by people.• Will drive more and better quality traffic to our business website.• As a business professional, we should make sure the right people are finding our

business online.• It gives valuable insight on industry trends and product demand.• Comprehensive keyword research can help to grow our organic traffic and save us from

spending money on pay-per-click (PPC) campaigns such as Google AdWords.

Create a Keyword Strategy

Why Build a Keyword Strategy?

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Create a Keyword Strategy

How to Create a Keyword Strategy?

Create a list of 3-5 keywords relevant to our business

Choose keywords based on difficulty and relevance

Design and optimize the website around the keywords

Optimize Website to Get Found

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Optimize Website to Get Found

On page SEO

• Page Title• Meta Description & meta data• Headings• Cascading Style Sheets• Images• Domain Info• MOZ Rank• Google Crawl Date• URL Structure

Off page SEO

• Improving Off-Page SEO With Inbound Links• Good URL Structure

Create a Blog & Marketing Offers

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• Next step should be to attract more visitors.• Blogging and creating other content like eBooks and webinars are powerful ways to drive

the right people to your business online.

Create a Blog & Marketing Offers

Think About Business Blogging

Getting Set Up With Blogging

Blogging Platforms to Consider

Key Components of Blog Post

About

Blog

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Create a Blog & Marketing Offers

Business Blogging is about Lead Generation

CTA

Download some

contentFollow the business on social

media

Subscribe to the blog

Join our newsletter

Promote content through Social Media

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• Social media provides a platform for direct communication between your customers, prospects and employees.

• It is a key driver of content distribution and brand visibility online.

Promote content through Social Media

Social Media

Monitoring Social Media

Using Twitter for Business

Using Facebook

for Business

Using LinkedIn

for business

Convert Website Traffic into Leads

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Convert Website Traffic into Leads

Select Offer

Create Calls-to-Action

Create Landing Pages

Test, Measure & Iterate

Nurture Leads with Targeted Messages

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Nurture Leads with Targeted Messages

Email Marketing

List-Building

Sending

(Re)Converting

Measuring Email

performance

• Simply put, lead nurturing is a system that allows you to send an automated series of email messages to an early stage lead in order to pre-qualify them before handing them over to your

• Take a look at your existing sales funnel.

Optimize Marketing for Mobile Viewing

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Optimize Marketing for Mobile Viewing

How to Optimize for Mobile

• Set up Mobile Redirect• Use Mobile CSS

Critical Elements to Optimize for Mobile

• Emails• Calls-to-Action & landing Pages• Downloads• Video

Analyze & Refine Strategies

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Analyze & Refine Strategies

Steps for Analyzing & Refining Strategies

• Implement an Analytics Program• Identify Opportunities• Set a Metric for Success• Refine your strategy• Evaluate performance

Metrics to track and report on

• Marketing Grade• Traffic• Leads• Customers• Traffic, Leads and Sales by Keywords• Customer Acquisition Cost• New vs. Repeat Visitors• Effectiveness by Channel

Steps for Improvement

• Keywords• On-Page SEO• Conversions• Content Strategy• Social Media Promotions• Lead Nurturing & email marketing

Thank You