certificate in digital marketing - libacertificate in digital marketing the internet is now...
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LIBALoyola Institute
of Business Administration
CERTIFICATE IN DIGITAL MARKETING
2 Months (8 Sundays Sessions), 10.00 AM - 01.00 PM
72999 48085 / 94443 73852 / 94447 05142 / 044 2817 [email protected] , [email protected]
www.liba.edu
Loyola Institute of Business Administration
CERTIFICATE IN DIGITAL MARKETING
The Internet is now encroaching core business activities such asnew product design, advertising, marketing and sales, creationof word-of-mouth and customer service. There is a lot ofeconomic value accruing from the content generated in spacesmediated by social media. There are tangible means formonetization of content through newer forms of onlineadvertising and interactive marketing tools on the mobile web.advertising and interactive marketing tools on the mobile web.These processes are just beginning and will have enormousimpact on our activities and the way we relate to people andorganizations.
The programme provides an analysis of how to think from acustomer’s point of view and a framework to help design digitaland social strategies for the business.
2 Months (8 Sundays Sessions), 10.00 AM - 01.00 PM
72999 48085 / 94443 73852 / 94447 05142 / 044 2817 [email protected] , [email protected]
www.liba.edu
Loyola Institute of Business Administration
Course Content:
2 Months (8 Sundays Sessions), 10.00 AM - 01.00 PM
72999 48085 / 94443 73852 / 94447 05142 / 044 2817 [email protected] , [email protected]
www.liba.edu
● Introduction to Digital Marketing Strategy● Content Marketing● Search Engine Optimization (SEO)● Paid Advertising (PPC) and Search Engine Marketing (SEM)● Marketing Conversion and Optimization● Email Marketing● Marketing● Marketing Automaton● Customer Engagement and Retention● Social Media Management● Data Analytics and Reporting● Internet of Things, Virtual Reality and Artificial Intelligence