internet data exchange: implementation guide

Internet Data eXchange:

Implementation Guide

August 24, 2001

Brian Larson - RMLS of Minnesota

2

Outline

What does IDX look like?Using the Implementation Guide

3

What does IDX look like?

Each brokerage can show each other brokerage’s listings on its web siteIF IT’S SUCCESSFUL…each brokerage can show pretty much all of the market’s listings

4

Example

Site-sponsoring-broker www.c21Christian.com

11

Vs. framing aggregator site

The following example is FABRICATEDPersonal Touch Realty does not frame (and to our knowledge, never has framed) any aggregator web site

15

What’s important

Consumer… sees site-sponsoring-broker as source

for ALL listing information understands which listings belong to

the site-sponsoring-broker experiences no branding confusion is not guided to site-sponsoring-

broker’s competitors (more than necessary)

16

With IDX…

Brokers have a much better chance to be FIRST in the transactionBrokers have the “stickiest” sitesBrokers get branding

17

The implementation guide

Fairly comprehensiveAddresses the policy requirements and your optionsOffers alternatives and rationales for adopting them

18

How to use the IG

Go straight to Appendix A: Checklist (page 25)Go straight to Appendix B: What IDX looks like (page 28)Then read the whole thing (if you can stand it!)

19

Then…

Borrow RMLS of Minnesota’s rulesModify them as necessary to comply with NAR’s policyAnd go…

20

Stuff not in the guide

Originally, there was a considerable amount of advice that was really just BNL’s opinionNAR couldn’t publish it as part of an official guideRMLS will publish a commentary on the guide with the opinion material

21

RMLS’s materials located at:

www.rmls-mn.com(Click on the Broker Reciprocity tab)Contact me at:BLarson@NorthstarMLS.com