internet data exchange: implementation guide
DESCRIPTION
Internet Data eXchange: Implementation Guide. August 24, 2001 Brian Larson - RMLS of Minnesota. Outline. What does IDX look like? Using the Implementation Guide. What does IDX look like?. Each brokerage can show each other brokerage’s listings on its web site - PowerPoint PPT PresentationTRANSCRIPT
Internet Data eXchange:
Implementation Guide
August 24, 2001
Brian Larson - RMLS of Minnesota
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Outline
What does IDX look like?Using the Implementation Guide
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What does IDX look like?
Each brokerage can show each other brokerage’s listings on its web siteIF IT’S SUCCESSFUL…each brokerage can show pretty much all of the market’s listings
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Vs. framing aggregator site
The following example is FABRICATEDPersonal Touch Realty does not frame (and to our knowledge, never has framed) any aggregator web site
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What’s important
Consumer… sees site-sponsoring-broker as source
for ALL listing information understands which listings belong to
the site-sponsoring-broker experiences no branding confusion is not guided to site-sponsoring-
broker’s competitors (more than necessary)
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With IDX…
Brokers have a much better chance to be FIRST in the transactionBrokers have the “stickiest” sitesBrokers get branding
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The implementation guide
Fairly comprehensiveAddresses the policy requirements and your optionsOffers alternatives and rationales for adopting them
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How to use the IG
Go straight to Appendix A: Checklist (page 25)Go straight to Appendix B: What IDX looks like (page 28)Then read the whole thing (if you can stand it!)
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Then…
Borrow RMLS of Minnesota’s rulesModify them as necessary to comply with NAR’s policyAnd go…
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Stuff not in the guide
Originally, there was a considerable amount of advice that was really just BNL’s opinionNAR couldn’t publish it as part of an official guideRMLS will publish a commentary on the guide with the opinion material
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RMLS’s materials located at:
www.rmls-mn.com(Click on the Broker Reciprocity tab)Contact me at:[email protected]