integrating social media into your communicaitons mix

Integrating social media into your communications mix

Christina Sponselli@cal business manager &

social media evangelistUC Berkeley

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http://www.slideshare.net/sponselliafter 12pm April 7

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• Use case: @cal, UC Berkeley’s alumni community

• Updating @cal. Integrating social media.

• Measuring

• Tools and resources you can use in your work

Agenda

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POST

ProblemObjectiveStrategyTechnology

Source: GroundswellPhoto: Flickr’s Rich Lewis [busy, busy, busy...]

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Launched in 20025

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Connection

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Core services

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Oh so 2007• Integrating with commercial social networks

• Quest for data

• Authentication services

• Defining purpose for use of social media

• Real time

• Mobile

• Geolocation9

• Optimize around your audience

• Constituent-constituent contact in social space

• Seamless customer service

• Campus collaboration

• Tightening finances

What drives you?

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• University pride

• Entertainment

• Ego

• Nostalgia

• Connecting with context

What drives your constituents?

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Customer service

Photo: Flickr’s smileygeekgirl (back soon)

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YouTube to host videos

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Twitter

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Twitter

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Connect

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Twitter

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Photo: Flickr’s JE09

Measuring

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Strategic to Tactical

1.Business objectives

2.What to measure

3.How to collect

4.How to analyze

5.How to create Key Performance Indicators (KPI)

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ToolsPhoto: Flickr’s Meanest Indian...]

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Doing your work• Twitter : Hootsuite, Tweetdeck, Brizzly

• Facebook: Donor Badge, Fan page, Groups

• URL shorteners: Bitly, Owly,

• Mobile: Facebook, Tweetie, Chartbeat

• Your database of constituents

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Doing your work• Mashable.com

• Readwriteweb.com

• Jeremiah Owyanghttp://www.web-strategist.com/blog/

• John Lovetthttp://john.webanalyticsdemystified.com

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http://www.slideshare.net/sponselliafter 12 pm April 7

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Christina Sponsellisponselli@berkeley.edu

twitter.com/atcal

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