integrating fundraising and campainging

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Integrating Fundraising & Campaigning(not just integrating channels)28 Sep 2015 – Institute of Fundraising Digital conference, London, UKDuane Raymond: linkedin.com/in/duane

• Working with campaigning and digital since 2000

• Founded and run eCampaigning Forum (ECFers) annual event and community (3000+ campaigners, fundraisers, digital experts etc. from around the world

• ECFers provided many examples I use

Problem

Support

Solution

Supporters want to know how to help

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Model A: Crowdfunding

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There is the potential for run-away success

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The uses can be symbolic and/or fun

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The amounts can be small but meaningful

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Specific asks are easier to fundraise for

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Donations are about more than just money

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1. Social proof

2. Stunt enabler

3. Political influence

Model B: Lead generation

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FUNDRAISING: RECRUITMENT

ACTIVISM: IMPACT

MEDIA

FUNDRAISING: RETENTION

PROGRAMMES & CAMPAIGNS

“What they’ve done is, is come up with an app that is so good and so friendly” Chris Evans on Radio 2 Breakfast Show (2015)

5,000 contacts to be put into the lead calling programme for 2015Core objective is to halt bee

decline and restore the UK bee population

SOCIAL MEDIA

Some of the highest likes and shares of any FOE content

24,600 participants new to FOE increasing the supporter base by

8.2%

BUSINESS ENGAGEMENT

This group is showing the 2nd best retention figures out

of all IG income streams

Cash asks

0p per supporter

Reach of >12 million people

Very high ROI – 2014 supporters paid off after 13 months

LOCAL GROUPS

CELEBRITY ENDORSEMEN

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eCampaigning to telemarketing

• Greenpeace collect phone numbers from campaign action participants

• Phone new & non-member supporters within 24 hours• Attempt to convert to members (=regular donors)• Retry unreachable within week, lapsed after 14 days

• New: 7.5-8% conversion (mix DD & cash)• Past: 15.5% conversion

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Model C: Secondary ask conversion

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Donations as the secondary ask

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…and an indicator of deeper supporter commitment

Chaperoned acquisition via Care2.org

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Model D: Big-ask then small-ask

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Other volunteers can help too -- lab technicians, logisticians, water and sanitation workers, and transport workers. Volunteering means more than time. It means risk. Ebola is highly contagious. Health professionals have already died fighting it. But if there's any group of people that would consider taking this risk for their fellow human beings, it's our community. I and others on the Avaaz team are ready to take that risk with you, traveling to the front lines of this crisis.

From: Ricken Patel – AvaazSubject: People vs. Ebola

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From: Ricken Patel – AvaazSubject: People vs. Ebola - thousands volunteering!

I can barely believe it - thousands of us have volunteered to risk our lives at the front line of the Ebola crisis, including hundreds of doctors and health workers! And you have to see what the volunteers are writing -- it's beautiful.

Model E: Fundraise based on successes

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Fundraise on your campaigning record

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Problem

Support

Solution

Could you re-organise around projects?

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✓Project team• Fundraisers• Campaigners• Media• Volunteering• Digital

Learn more and connect with peers at

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Learn more at• Join the eCampaigning Forum community: fairsay.com/ecflist• Attend eCampaigning Forum event: http://fairsay.com/ecf• eCampaigning knowledge: http://fairsay.com/knowledge• Care2’s Frogloop Blog: http://frogloop.org• Mobilisation Lab: http://mobilisationlab.org

Contact me:Duane Raymond Duane@FairSay.comSkype/ Twitter: fairsay http://FairSay.comLinkedIn: http://LinkedIn.com/in/duane