Integrating fundraising and campaigningMolly BrooksDigital Marketing CoordinatorGreenpeace UK

Before

Results

Date Action

No. of action takers Donations RR

Total income

Income per action

JanuaryFish fight Princes 28550 22 0.08% £795 £0.03

MarchFish fight - John West 51909 41 0.08% £1,386 £0.03

May Cairn petition 7715 23 0.30% £455 £0.06

June Barbie 26967 114 0.42% £3,717 £0.14

JuneVW Jedi sign up 40466 14 0.03% £375 £0.01

www.engagingnetworks.net

After

Results

•37,175 actions•451 donations – 1.21% response rate•£16.39 average gift•£7,393 total cash income•£0.20 income per action

If it works…

More results

Campaign Actions Donations RRTotal income

Income per action

KFC 17,475 144 0.82% 2618 £0.15

KFC second action 14,969 84 0.56% £1,401 £0.09

iCoal 13,981 48 0.34% £730 £0.05

Centrica 8,740 21 0.24% 277 £0.03

Save the Arctic

Save the Arctic

•Greenpeace’s biggest ever campaign

•Aim to sign up 1 million people globally by the end of 2012

•Convert 21,400 of these to new regular givers

Promotion• Emails to current activists• Tell a friend in thank you email• Social media• Videos• Actions• Greenpeace TV• Offline sign ups• SMS• iPads at festivals

Thank you/donation again

Results

•61,098 actions•1482 donations – 2.43% response rate•£16.72 average gift•£24,759 total cash income•£0.41 income per action

www.engagingnetworks.net

The power of an emergency

The power of an emergency

Breaking records

250,000 contacted – 4,062 donations – £25,37 average gift – 185 new DDs

Not just existing supporters

% from new financial supporters Donations Income

Save the Arctic thank you page - cash 59% 56%Save the Arctic thank you page - DD 91% 92%

Sea ice minimum appeal - cash 76% 60%

Next steps

•Convert to regular givers▫Phoned the emergency appeal givers within a few weeks of their cash donation

▫15% of people contacted set up a DD.