integrating fundraising and campainging
TRANSCRIPT
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Integrating Fundraising & Campaigning(not just integrating channels)28 Sep 2015 – Institute of Fundraising Digital conference, London, UKDuane Raymond: linkedin.com/in/duane
• Working with campaigning and digital since 2000
• Founded and run eCampaigning Forum (ECFers) annual event and community (3000+ campaigners, fundraisers, digital experts etc. from around the world
• ECFers provided many examples I use
Problem
Support
Solution
Supporters want to know how to help
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✓✗Ca
mpa
igni
ng
Fund
raisi
ng
Volu
ntee
ring
???
Digi
tal
Med
ia
silos
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5
Donations are about more than just money
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1. Social proof
2. Stunt enabler
3. Political influence
FUNDRAISING: RECRUITMENT
ACTIVISM: IMPACT
MEDIA
FUNDRAISING: RETENTION
PROGRAMMES & CAMPAIGNS
“What they’ve done is, is come up with an app that is so good and so friendly” Chris Evans on Radio 2 Breakfast Show (2015)
5,000 contacts to be put into the lead calling programme for 2015Core objective is to halt bee
decline and restore the UK bee population
SOCIAL MEDIA
Some of the highest likes and shares of any FOE content
24,600 participants new to FOE increasing the supporter base by
8.2%
BUSINESS ENGAGEMENT
This group is showing the 2nd best retention figures out
of all IG income streams
Cash asks
0p per supporter
Reach of >12 million people
Very high ROI – 2014 supporters paid off after 13 months
LOCAL GROUPS
CELEBRITY ENDORSEMEN
T
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eCampaigning to telemarketing
• Greenpeace collect phone numbers from campaign action participants
• Phone new & non-member supporters within 24 hours• Attempt to convert to members (=regular donors)• Retry unreachable within week, lapsed after 14 days
• New: 7.5-8% conversion (mix DD & cash)• Past: 15.5% conversion
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Donations as the secondary ask
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…and an indicator of deeper supporter commitment
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Other volunteers can help too -- lab technicians, logisticians, water and sanitation workers, and transport workers. Volunteering means more than time. It means risk. Ebola is highly contagious. Health professionals have already died fighting it. But if there's any group of people that would consider taking this risk for their fellow human beings, it's our community. I and others on the Avaaz team are ready to take that risk with you, traveling to the front lines of this crisis.
From: Ricken Patel – AvaazSubject: People vs. Ebola
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From: Ricken Patel – AvaazSubject: People vs. Ebola - thousands volunteering!
I can barely believe it - thousands of us have volunteered to risk our lives at the front line of the Ebola crisis, including hundreds of doctors and health workers! And you have to see what the volunteers are writing -- it's beautiful.
Problem
Support
Solution
Could you re-organise around projects?
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✓Project team• Fundraisers• Campaigners• Media• Volunteering• Digital
Learn more and connect with peers at
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Learn more at• Join the eCampaigning Forum community: fairsay.com/ecflist• Attend eCampaigning Forum event: http://fairsay.com/ecf• eCampaigning knowledge: http://fairsay.com/knowledge• Care2’s Frogloop Blog: http://frogloop.org• Mobilisation Lab: http://mobilisationlab.org
Contact me:Duane Raymond [email protected]/ Twitter: fairsay http://FairSay.comLinkedIn: http://LinkedIn.com/in/duane