inseec conference vinexpo 2011
Post on 12-May-2015
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@MarcRoisin
Gain online visibility & sell more wines
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The double opportunity
Best wine recommendations come from friends & family Wine professionals want to use the Internet to gain online visibility and sell more wine
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The solution : an online wine guide
• Helps wine consumers to find the right wine for any occasion, based on user reviews and geographical location500k visits/month - #1 Wine website in Europe
• Helps wine professionnals to gain
online visibility and sell more wines220k wines, 250k wine offers, 75k adresses
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Internet & wine
• #1 source of information• Users don’t pay easely
• Better wine recommendations• Consumer experience + Expert reviews• Geographical location & availability• Social network => choose who you trust
• ROBO• Can help to sell more wine
• Bridge online and offline worlds• Get exposure where potential consumers are
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Vinogusto for the consumers
• Choose and find your wines• Combines consumer & expert reviews• Takes geographical location into account
• Keep track of your wine experiences
• Discover new wines and places
• Meet other wine consumers and share good tips
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Vinogusto to share and gain exposure
• Choose and find your wines• Combines consumer & expert reviews• Takes geographical location into account
• Keep track of your wine experiences
• Discover new wines and places
• Meet other wine consumers and share good tips
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Vinogusto for wineries
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Vinogusto for wine merchants
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Vinogusto advantages
• New generation of wine consumers• Gives exposure even if not famous yet• Consumers trust their network• Easy start for your online presence
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Next stepsConsolidation with similar websites• improved content quality for consumers• more exposure for wine professionals• Vinogusto.com + Adegga.com as from 1st of September
Strategic partnerships with traditional wine guides
Use of the wine unique identifier AVIN in order to facilitate date exchange
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Questions ?
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