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22222Copyright 2010 Health Plan innovation
TOPICS TODAY:
Washington – directed health care (WDHC)A better wayWhat is innovation?Why innovate? What is happening in the world?How to be innovative
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Is too expensive Doesn’t cover enough people Has not addressed raising costs Has not addressed personal responsibility Too much government control
We think there is a better way… and the market is finding it.
Washington-Directed Health Care (WDHC)
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Imagine another way.
Washington-Directed Health Care (WDHC)
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Where, with the aid of the Internet, electronic medical records, cell phones, and personalized health care, the patient is in charge.
Imagine another way…
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Where people monitor their own weight, blood pressure, pulse, and sugar levels, and send test results via remote devices to health care providers.
Imagine another way…
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Where patients store their medical records online and have access regardless of where they are in the world.
Imagine another way…
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Where social networking sites provide discussion forums and the benefit of collective experience from other people suffering similar problems.
Imagine another way…
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Where patients take responsibility for their routine health care and rely on physicians and hospitals for more serious medical conditions.
Imagine another way…
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We think that this “other” way is happening already, and without the help of Washington.
Imagine another way…
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Introducing people to the actual cost of medical care Encouraging shrewder purchases of medical services, diagnostic tests and prescription drugs Giving consumers more choices and increasing engagement Its happening everywhere
It is called “Innovation", and it is a growing trend in health benefits design.
Innovation
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What is Innovation?
Innovation
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Pronunciation: \i-n -vā-sh n\ə əFunction: noun Date: 15th century1 : the introduction of something new
2 : a new idea, method, or device
What is innovation?
Source: Merriam-Webster
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Why innovation?
Neanderthals lived for a span of about 100,000 years, but changed very little about the way they lived.
No new ideas, methods, or devices
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Why innovation?
Neanderthals simply were not prepared to adapt to changes in their environment.
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Why innovation?
Today, the health care environment is changing at a much faster rate than ever before.
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Why innovation?
• Health Care Reform
• Costs
• Quality
• Access
• Health & Wellness
• Communications
• Transparency
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How are health plans changing?
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Member Education
Innovation
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What is innovation?Education:
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What is innovation?Education:
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What is innovation?Education:
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Social Media Networks
Innovation
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What is innovation?Social Networks:
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What is innovation?Social Networks:
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What is innovation?Social Networks:
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Games
Innovation
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What is innovation?Games:
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Provider Networks
Innovation
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What is innovation?Networks:
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What is innovation?Networks:
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Price Transparency
Innovation
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What is innovation?Transparency:
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What is innovation?Transparency:
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What is innovation?Transparency:
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Health & Wellness
Innovation
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What is innovation?Health & Wellness:
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What is innovation?Health & Wellness:
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Health IT
Innovation
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What is innovation?Health IT:
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What is innovation?Health IT:
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What is innovation?Health IT:
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Telemedicine
Innovation
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What is innovation?Telemedicine:
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What is innovation?Telemedicine:
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What is innovation?Telemedicine:
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Medicare
Innovation
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What is innovation?Medicare:
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Start Over
Innovation
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What is innovation?Start Over:
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How to Innovate
Innovation
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How innovation?
Borrow Ideas From the Past
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How innovation?
Ask Questions
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How innovation?
What makes sense to you?
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How innovation?
• Fail early, fail often
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Where do we go from here?
There are still many challenges and threats to achieving this new health care system.
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Where do we go from here?
Much education still needs to be done with:
•Employers•Employees•Unions•Brokers and agents
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Where do we go from here?
Washington still has its sights on creating WDHC.
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Questions?Questions?
Martin Trussell
HealthPlanInnovation.com
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