rcom research

8/8/2019 RCOM Research

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RelianceCommunication

Sumbited By:-

Rakesh Kumar Upadhyay

AadyashreeTanvi Mishra

Vivek Madhusudanan

Hiren Shastri

Parag Mathur



INTRODUCTION

One of India's largest provider of communication services

The company sells communications and digital

entertainment products and services through its chain of Reliance .

Reliance Communications is part of the Reliance - Anil

Dhirubhai Ambani Group (ADAG)

Currently Reliance communications is owned by Anil

Ambani



INDUSTRY PROFILE

Indias telecom industry is one of the fastest growing

in the world

it saw an incredible growth of 36.17% in the year

2010 It is directly contributing more than 1.5% GDP of the

country

The sector directly employs more than 1, 50,000

people

Airtel,Idea TATA BSNL MTNL are some of the major

players



Market Share

10%

15%

5%

2%

3%

3%

2%20%

18%

22%

idea

hutch

BPLSpice

Aircel

Tata

MTNL

Reliance

BSNL

Bharti

Sources: Wikipedia encyclopedia



PROBLEM CURRENTLY FACED BY

RCOM (exploratory study)

Lack of communication between retailers anddistributor

Lack of improper distribution channel

All retailers are not aware of new scheme of RCOM

Lack of sales promotion and advertisement

Competitors have eaten away the market share.



RESEARCH PROCESS

RESEARCH PROBLEM

To study the reasons

why RelianceCommunication is

not doing well and

what are the factors

that are contributing

to the same.

HYPOTHESIS

Lack of informationbetween retailer and

distributor Availability of Reliance

product and awareness of new offer w.r.t customersare few.

2G scam and share priceshave and adverse effecton customers and theirloyalty.



RESEARCH OBJECTIVE

To understand why business is less, even after secondlargest company

To study why reliance communication is not popular

among the customers.

To study factors which persuade retailer for sale of

RCOM Sims and product

To study the affect of irregular sale of RCOM

products and services and Reasons that effect

perception of customer



RESEARCH METHODOLOGYPrimary data: we did a survey of 40 people which includeRetailers, Distributors, and Customers of Bangalore

Secondary data: Company and other websites and articles

Research Type Descriptive Research

Data Source Primary& Secondary Data

Research Instrument Questionnaires

Type of Questionnaire Non Comparative Scale

Method Cluster Analysis

Contact Method Personal Interview



FINANCE OF RCOM

Sources: Moneycontrol.com



CLUSTER ANALYSIS

A survey was conducted to find the reasons why

Reliance Communication is not doing well and what

are the factors that are contributing to the same.40respondents were asked to express their degree of

agreement in a scale of 0 to 7 based on the following

variables:



VARIABLES

New offers in reliance are few compare to its competitor

like Airtel & Vodafone

Has the share price effect the reliance business w.r.tReliance communication

Customer care services of Airtel, Vodafone are better than

Reliance.



Availability of Reliance product compared to competitors

product in market is less

Recharge coupon cannot easily available.

Shopkeepers are little aware of new plans and Promotion

Reliance Network coverage is lesser than the Competitors

-How 2Gscam affect the reliance network.



ANALYSIS

Cluster analysis clustered the entire 8 variables totwo clusters.

Cluster1 = V1&V3&V7 are Predominant with 16 outof 40 responses

i.e Competitors have an edge over Reliance wrtcustomer satisfaction and services.

Competitors are taking away the customers.

Cluster2= V4&V5&V6New product availability and communicationbetween the distribution network and retailer is themain cause.



Cont.

It has a frequency of 24 out 0f 40 responses.

Thus cluster2 is more predominant than

Cluster1. Thus through our project we find that the

main reason for the customer decline of

RCOM is the poor distribution- retail network.

The 2G scam and share prices have relatively

less implication in this project.



CONCLUSION

Majority says product availability is less as compare Airtel

& Vodafone.

Customer also feel that retailers are not aware of new

schemes.

Few believe that Reliance has very few offers as compare

to competitors.

Our first two hypothesis were proved correct and the last

one is rejected via the research project.



SUGGESTIONS

PROMOTIONAL ACTIVITIES to position it as a

fresh and customer friendly yet with a strong

presence in retail market.

Advertising

Persuasive Advertising

Technical Expertise

Media



Cont

OCCASIONAL DISCOUNT

Off season discount

Festive discount

Other attractive offers

PRODUCT Quality

COUSTMER Service: more innovative and

customer oriented.



BIBLI

OGRAPHYPhillip Kotler

Marketing Research by Naresh MalhotraBusiness Today

Economic Times

Hindustan TimesMoneycontrol.com

Wikipedia encyclopedia.

www.rcom.co.in

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