innovaction, htx-viby, 28. september 2010 fødevareoptimering; “innobar – hvabehar?” lars...
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InnovAction, HTX-Viby, 28. september 2010
Fødevareoptimering; “Innobar – Hvabehar?”
Lars Høegh, Senior Scientist & Group Manager
2
Agenda
Introduktion
Megatrends
Dupont/Danisco
Fødevareoptimering – minimumskrav
• Good taste
• Safe
• Shelf stable
• Value for money
• Convenience/Sustainable
• Cereal Bars Concepts - Inspiration
Mega trends By Mette Hansson, Danisco SAFI global marketing
Cost optimizationSustainable solutionsRaw material optimasationNaturalnessHealth and nutritionBetter Nutrition …
Trends in food
Rising grain/Raw material prices
Population growth The shortage of food
The ageing population
Obesity is a rising problem
Hectic modern lifestyles, growth in smaller households
Concern about the climate
Economic recession (the poor is getting poorer)
Health concerns (in general)
Main trends Danisco address:
Health
Cost cutting
Naturalness
Sustainability
(Convenience,
Sustainable)
Would you eat a “healthy” product with all these E numbers?
Е 440, Е 460, Е 260, Е 334,
Е 620, Е 160а, Е 375,
Е 163, Е 330, Е 363, Е 920, Е 300, Е 101
I would! Because it is…
An apple!!!Е 440 pectin
Е 460 cellulose
E 260 acetic acid
Е 334 tartaric acid
Е 620 glutamic acid
Е 160а B carotin
Е 375 nicotinic acid
Е 163 anthocyanin
Е 330 citric acid
Е 363 succinic acid
Е 920 cysteine
Е 300 ascorbic acid
Е 101 riboflavin
Convenience: Launch activity – convenience claims
0100200300400500600700800900
1000
2005 2006 2007 2008 2009 2010
# new products launched – convenience claim split
Microwaveable Ease of Use Time/Speed
Convenient Packaging On-the-Go Portionability
Refill
© 2011 Mintel International Group. All rights reserved.
Confidential to Mintel.
Data range: Food & Drink, UK, Convenience claims
DuPont…Making a World of Difference
Ellen KullmanEmployee Town Hall MeetingDenmark August 23, 2011
Safety and Health
Environmental Stewardship
Highest Ethical Behavior
Respect for People
Safety and Health
Environmental Stewardship
Highest Ethical Behavior
Respect for People
The Foundation of DuPont
10
CORE VALUES
The Vision of DuPont
Our vision is to be the world’s
most dynamic science company,
creating sustainable solutions essential
to a better, safer, healthier life
for people everywhere.
Our vision is to be the world’s
most dynamic science company,
creating sustainable solutions essential
to a better, safer, healthier life
for people everywhere.
WE ARE A MARKET-DRIVEN
SCIENCE COMPANY
Aligning Strategies with Megatrends
12
As the world’s
population reaches
7 billion people this
year, the challenges
facing humanity are
great – food, energy
and protection.
These needs drive
our science.
67,000 DuPont employees inmore than 90 countries are
working to find solutions through
Science
DuPont Nutrition & Health Our Business Vision
In five years:• $5 Billion Sales• $1 Billion EBITDA• 10% Growth
Play to Win
In five years:• $5 Billion Sales• $1 Billion EBITDA• 10% Growth
Play to Win
Nutrition &Health Safety
Sustainability
15
GRINDAMYL™
FloraFit™
Danisco - Key Facts
Business: Leading supplier of ingredients and sustainable bio-based solutions
Products: Antioxidants, Emulsifiers, Stabilisers, Enzymes, Cultures, Protectants, Sweeteners
Industries: Food & Feed, Grain Processing, Cleaning & Textiles, Pharma, Plastics etc
Revenue: Revenue: ~DKK 13.4 billion (<2% in Denmark)
Employees: approx. 6,800
Presence: International presence operating from more than 100 locations in more than 40 countries
Danisco A/S founded in 1989
Acquired by DuPont , May 2011
Chief Executive Officer: Ellen Kullman
16
Tex
tura
l ing
redi
ents
Em
ulsi
fiers
Bio
-pro
tect
ants
Spe
cial
ity s
wee
tene
rs
212 2 11
Cul
ture
s
Enz
ymes
Globalposition
Source: company’s own estimate
Danisco's global position
17
.. every 4th loaf of bread
.. every 2nd ice cream
.. every 2nd cheese
Danisco inside…
.. every 3rd box of detergent
18
Innovation
Innovation is the conversion of a new idea
into revenues and profits
-----
and it is the heart of what we do
in Danisco
19
Brabrand - A developing site
1964
19641964
1964
1979
2009
19741971/88
19711985
2001
20011985
1971
1964
2006 1980
1997
2009
20032005
1990
2010
1963
20
Brabrand - The employees are our most important ingredient
300 women
190 men
Average age 44 years
Distributed on professional groups
• 81 Application specialists:
• within the following industries: brewing, meat and culinary, oils & fats, fruit, confectionery, antioxidants, food protectants, new application areas
• 61 Scientists
• 75 Laboratory and other technicians
• 38 Ph.D.s
• 24 language professionals
• 211 others
Biomass Extraction,Conversion
& Separation
Bio-technology
Health &Nutrition
FoodScience
175 employees 366 employees 32 employees 108 employees
Danisco’s technology platforms – R&D
21
Food science and application
State of the art ingredient knowledge
Industrial know-how on all food products
Worldwide network of regional food innovation centres
Pilot plant facilities for development of robust food solutions
• Bakery
• Beverage
• Confectionery
• Culinary
• Dairy
• Frozen desserts
• Fruit preparations
• Meat, poultry & seafood
• Oils & fats
• Dietary supplements
• Physical food science
• Sensory analysis
• Analytical chemistry
22
23
Danisco R&D and Application Centres
USAKansasCedar Rapids Madison VigoWaukeshaPalo Alto
Mexico Mexico City
BrazilSão Paulo
FinlandKantvik
´
FranceDangé St. Romain Melle
UKBeaminster
DenmarkBrabrand Grindsted
GermanyNiebüll
The NetherlandsLeiden
South AfricaCape Town
IndiaDelhi
SingaporeSingapore
ChinaShanghai Wuxi
JapanTokyo
AustraliaSydney
R&D CentresApplication Centres R&D & Application Centre
Food science and application
Outstandingpilot plant facilities
allow thorough application testing of
processes and products
24
Fødevareoptimering - Minimumskrav
Good Taste
Safe
Shelf stable
Value for money
(Convenience,
Sustainable)
26
What’s in it for me?Healthy snack bars for 2007
27
28
Amazon – What’s in it for her?
Female Strength and Energy Bar
“anytime” energy boost for her – a well deserved delicious rewarding treat,
It’s a healthier exotic fruit & cereal, white ‘chocolate’ snack bar,.
It’s also a dietary supplement with added vitamins, minerals, folic acid, omega 3-6-9 fatty acids, with cocoa and pepper extracts
Amazon – What’s in it for her?
Contains Litesse® a proven soluble dietary fibre
Sugar (sucrose) provides readily available and quickly released energy to get through and recover from those hectic moments
Product descriptionCereals (corn flakes, oats, crisped rice and bran flakes) with seeds and fruit pieces held together by a rich creamy strawberry flavoured white ‘chocolate’
Amazon – What’s in it for her?
Nutrition Product delivers approximately in terms of calories:
50% from carbohydrate6% from protein and44% from fat
• Richer in fats for satiety and for feeling of indulgence for psychological benefits
• Women and children require more of their calories as fat in their diet compared to men
• In 100 kcal portions to help with calorie control, eat later or share with friends
32
33
Hercules - What’s in it for him?
Male Might and Endurance
The Hercules bar is for him .... the guy on the Move. Hercules bar is a convenient source of nutrition to maintain optimal performance at all times
Made with cocoa powder, whey and soya protein concentrates.
With 12 vitamins and minerals
Hercules - What’s in it for him?
Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing.
Fructofin® (fructose) and fruit sugars provide low glycaemic
Product descriptionCereal (oats), with nuts and real fruits all bound together with a protein (soya and whey) dough that contains
Nutrition Product delivers approximately in terms of calories:50% from carbohydrate20% from protein and20% from fat
• In 100 kcal portable and convenient serving
36
37
Focus - What’s in it for them?
Food For Thought
For staying focused on the job, in the field, in the office, or during long meetings.
Focus bar is ideal for the active businessperson.
Helping the consumer maintain concentration and react with clear-headed responses and is a healthier alternative to conventional snack bars
Made from a rich chocolate, soft nougat layer on top of a layer containing fruits, nuts and cereals.
The Focus bar has added vitamins, omega 3-6-9 fatty acids
Focus - What’s in it for them?
Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing.
The second a cereal layer with Fructofin® (fructose) and fruit sugars providing low glycaemic sugars together with cereals providing slow release carbohydrates.
This provides immediate energy and a longer term supply of energy over several hoursfor endurance
Focus – What’s in it for them?
Product descriptiona) Cereal base (corn flakes, oats, crisped rice and corn flakes), with nuts and real fruits
b) A short textured nougat/mallow topping made with sucrose, Litesse® and cocoa liquor
Nutrition Product delivers approximately in terms of calories:
75% from carbohydrate5% from protein and20% from fat
• Presented in 100 kcal portions to make it easy to maintain energy from stimulants and carbohydrates
41
42
Schools-out - What’s in it for them?
Nutritional Afternoon snack
Tailored for tweens, teens and young adults, our Schools-out Bar is a healthier alternative snack
To help maintain mental alertness and physical stamina.
The Schools-out Bar is a lunch box treat you can pack with good conscience This granola and fruit formulation is comprised of a light rice and coconut layer sandwiching a jam layer, made with a fruit concentrate and a cereal, fruits and nut layer.
The bar is reduced in sugars and contains vitamins, minerals and omega 3-6-9 fatty acids
Schools-out - What’s in it for them?
Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing Fructofin® (fructose) and fruit sugars provide low glycaemic sugars together with slow release carbohydrates form cereals for a steady supply of energy through out the day
A tasty sweet snacking experience for young people but with out the sugar rush
Schools-out - What’s in it for them?
Nutrition Product delivers approximately in terms of calories:
76% from carbohydrate6% from protein and18% from fat.
High in vitamins and with real fruit
This bar supplies energy for active young people to get through the hours between meals
Or just for having lots of fun!
With a large portion size for just 100 kcals.
Feel Good Cereal Bar20% of fibre RDI With no Regrets
October 2010, Anne-Karine Dedman, Sweeteners Division & Anne Hoest Stenbaek, EUROW Marketing
47
People in the industrialised world lack fibre…
Consumers in industrialised countries typically eat less and less fibre as the percentage of highly processed foods in their diet increases.
Source: NHANES, Mintel 2010
48
Kellogg’s meets these needs in a new cereal bar
5g total fibre per bar = 20% of the 25g RDI
Source: Various comments on website blogs 49
But there is a flip side to the coin
New user: Increase your fibre intake gradually and ensure to drink plenty of water. Gastrointestinal discomfort may occur until body adjusts
Delicious bar. But they give you a lot of GAS Well, I tried these
for the first time Wednesday. Boy oh boy the pain
hurt!
Don’t eat more than one Kellogg’s Fibre Plus bar Tasty bar though..but what a
smell!
50
Feel Good Cereal Bar20% of fibre RDI with no regrets!
Consumer insightI am too busy for a lot of foodpreparations during the day, butI watch my diet and care aboutbeing top performing all day long.
ProductCereal bar with 20% of fibre RDI
Consumer benefits • Convenient• Healthily indulgent• No discomfort
Danisco added value:
LITESSE® polydextroseallows sufficient fibrewithout tolerance problems
50
51
Litesse® - the better tolerated fibre
The excellent tolerance of Litesse® gives manufacturers the assurance that they will not have to warn consumers to limit their consumption of the final product
90
45
20 2030
4050
2010 10 10
25 20
0
20
40
60
80
100
La
xati
ve
Th
resh
old
(g)
Single Dose Daily Dose
Sweeteners and Sugar Alternatives in Food Technology, Ed. Mitchell H, Blackwell Publishing (2006) and Manufacturers literature
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