inner sense sustainability challenge imex 2014

Can Sustainability be fun?

Do people care about sustainability?

Do people act sustainably at home, at the office, or in events?

How do we close the green gap?

Let’s do something different?

Challenge Engage Make it Fun

Report Change Results

Just do it

Inner Sense Challenge

Global Objective

Kick Off &Teams

Gamification

Weekly Newsletters

Make it a habit

Award

Just do It

Challenge Event

AwardCeremony

Targets

Engage high % of all co-workers/event participants

Engage for many weeks

60-95%

4-8 weeks

Challenge - Low cost High impact

Gamification of Sustainability program!

Behaviour and understanding => Points

Compete in teams – not as individuals!

We all love bonus medals and stars

Case Study

Case Study

Case Study

15

Case Study

Low cost High impact

Example:

• 200 people x 5 times a week x 8 weeks = 8000 impressions.

• Cost per impression = 0.10 – 0.25 €

– 7 weeks challenge– 65% of 2600 people participated– Fitness and personal sustainability

– 8 weeks pilot– Sustainability, social responsibility,

nutrition and health

– Kick off, and then 8 weeks challenge– 95% of 1000 people participated.

– 8 weeks challenges 2012, 2013, 2014– 900 people from all of the world

participated in teams– Health focus

A selection of our satisfied clients

Healthy people make healthy organisationsJanet Cheung(+34) 639 052 382Janet@inner-sense.es

Víctor Angel(+34) 600 575 068Victor@inner-sense.es