inner sense sustainability challenge imex 2014
DESCRIPTION
Struggling to connect your colleagues, suppliers and clients into your sustainability program? Concerned that sustainability sounds boring? Come and hear about an innovative approach to engage and activate your audiences through wellness and sustainability. Outcomes 1. Be able to articulate a methodology to engage and activate your stakeholders 2. Identify a low-cost solution 3. Learn about the benefits of aligning your company strategy to the personal sustainability challengeTRANSCRIPT
Can Sustainability be fun?
Do people care about sustainability?
Do people act sustainably at home, at the office, or in events?
How do we close the green gap?
Let’s do something different?
Challenge Engage Make it Fun
Report Change Results
Just do it
Inner Sense Challenge
Global Objective
Kick Off &Teams
Gamification
Weekly Newsletters
Make it a habit
Award
Just do It
Challenge Event
AwardCeremony
Targets
Engage high % of all co-workers/event participants
Engage for many weeks
60-95%
4-8 weeks
Challenge - Low cost High impact
Gamification of Sustainability program!
Behaviour and understanding => Points
Compete in teams – not as individuals!
We all love bonus medals and stars
Case Study
Case Study
Case Study
15
Case Study
Low cost High impact
Example:
• 200 people x 5 times a week x 8 weeks = 8000 impressions.
• Cost per impression = 0.10 – 0.25 €
– 7 weeks challenge– 65% of 2600 people participated– Fitness and personal sustainability
– 8 weeks pilot– Sustainability, social responsibility,
nutrition and health
– Kick off, and then 8 weeks challenge– 95% of 1000 people participated.
– 8 weeks challenges 2012, 2013, 2014– 900 people from all of the world
participated in teams– Health focus
A selection of our satisfied clients
Healthy people make healthy organisationsJanet Cheung(+34) 639 052 [email protected]
Víctor Angel(+34) 600 575 [email protected]