in-plant printers: how to grow business through value-added services

How to Grow Business Through Value-Added Services

Presented by Jason PintointerlinkONE, Inc.

Who Am I@JasonPinto

CMO,

interlinkONE

interlinkONEMarketing & Fulfillment

Software SAAS or Self-Hosted

Enterprise Marketing Management Software

Plan, build, manage, execute and measure all marketing activities

Happy Birthday 15 Years!

Today’s OverviewPosition Yourself as a Marketing

Partner: Why?

Integrating Print with Mobile

Print + Social

Online Ordering, Inventory Management, and More

Position Yourself as a Marketing Partner: Why?

Social Media Statistics 800 Million Users on

Facebook

NOTE: As of September 2011

250 Million Tweets Sent Per Day

Social Media Statistics (cont.) 36+ Hours of Video Uploaded

to YouTube every minute (#2 search engine)

50 million users on Google+ in 3 months

By the Numbers: Google34,000 searches per second

2 million per minute121 million per hour3 billion per day88 billion per month

Source: http://searchengineland.com

How Big is Mobile?

Source: Microsoft

How Fast is Mobile Web Growing?

Source: Microsoft

Possible Challenges for YouPrint Volumes and Sales Have Decreased

Mobile, Social, Online, etc. have changed communication

Not familiar enough with new channels (social, mobile)

“I am ready to offer marketing services. Everyone just thinks of me as their printer.”

Possible Challenges for Your OrganizationHaving a tough time getting their message to

stand out

They know they should be using social, mobile, online… but not sure of best practices.

They do not have a way to measure; not sure what’s working?

They need to cut costs, streamline operations.

Opportunities AvailableIntegrate Online and

Offline Channels – Mobile and Social

Provide real-time visibility into inventory, order status

Marketing Portal hosting for VDP, customizable marketing pieces

Integrating Print with Mobile

Two Opportunities

QR Code Creation and Tracking

Mobile Website Building & Hosting

First: What is a QR Code?

QR = “Quick Response”

Let’s Look at Some Examples of How they Are Being Used

Product Labels

In-Store Purchase Guidance

On Direct Mail

On Business Cards

Wide-Format Signs

Promote Mobile Apps

At Auto Dealerships

Where Opportunity ExistsLots of companies have heard the buzz…

but aren’t sure how to use them.

Others have dove in; but are using them incorrectly.

Some have no idea how to track them.

Applications for Scanning

Best Practice: Shorten the URL

Best Practice: Provide Incentive

Consider Color, Logo, Pattern

Tips on how to do this: http://ilnk.me/QRPattern

Important! Include Padding

Track, Measure, Test

Track, Measure, Test

Ask --- Why Would You Scan?Provide Directions / MapClick-to-Call or Click-to-SMSTo Easily Learn Important DetailsTo Opt-In for More Information

Next: Build Mobile Websites

Mobile Website Builder AppEasily Build Mobile WebsitesColor-Scheme Pickers for BrandingWYSIWYG Editor – Add Text, Links, Pictures,

& MoreForm Builder – for surveys & lead generationReal-Time ReportingWhite Label Program!

Mobile Websites for any Function

Easy-to-Use Admin Features

Color Scheme Options

Mobile Site Needs

Inquiry Forms

Social Integration

Easy to See & Click

Mobile Forms-Create mobile-optimized forms for surveys, inquiries, lead generation, submitting claims, and more

-Specify response routing information for each form

Build Networks with Mobile

Free Resources

TheQRToolKit.com

Print + Social

Create Awareness & Drive TrafficMore and more noise

is happening online.

Print can help people cut through the clutter to find your online message.

Print for Mobile/Social

Print can increase success of location-based promotions and other mobile/social opportunities.

QR Codes, Social, and Print!

Case Study: Generation SmileSmall BusinessWell-Known in the CommunityNeeds to Grow!

They Built It…Would People Come?

Printed Signs to Drive Traffic

Created Handout Cards

Results (On-Going)Increased the # of fansIncreased engagement on their contentRefreshed view in the community

How Can You Get Involved?Become acquainted with your organizations

social media activity

Analyze and benchmark existing numbers – Fans, followers, check-ins

Demonstrate how print can help increase social media’s success!

Online Ordering, Inventory Management, and More

Challenge: Storage, Unused Material

Challenge: Stock, Revisions

Challenge: Quick Turnarounds!

CMO Council 2011: Unraveling and Understanding the Conflicts Between Sales and the Marketing Supply Chain

“Are you not satisfied?”

Ordering Should Be EasyThink about the normal

things we research buy online – books, music, trips, clothes, gadgets, etc.

Why can’t print be that easy to order as well?

Opportunity: e-Fulfillment

Opportunity: ReportingReal-time Inventory Review

Check Order Status Online

Automatic Reorder Point Calculations

Most Popular Items

Most Commonly Picked Items

How: Find the Right PartnersSoftware

Hardware

Warehouse Experience?

Final RecapQR Codes are currently best way to integrate

print and mobile.

Social Media is here to stay – and print can help build awareness, demand, etc.

Ordering & Reporting should be easy – You can help.

Learn MoreinterlnkONE: http://interlinkONE.com

Grow Socially: http://GrowSocially.com

iFlyMobi: http://iFlyMobi.com

QReate & Track: http://QRConnect.com

The Book: http://NewPathToProfit.com

Thank You!Any Questions?