in-plant printers: how to grow business through value-added services
DESCRIPTION
This presentation is targeted to companies that are in-plant printing and mailing services providers.That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes: - Mobile, QR Codes, websites - Landing Page development - Personalized URLs - Web-to-Print - Inventory Management and Order fulfillment - And more.TRANSCRIPT
How to Grow Business Through Value-Added Services
Presented by Jason PintointerlinkONE, Inc.
Who Am I@JasonPinto
CMO,
interlinkONE
interlinkONEMarketing & Fulfillment
Software SAAS or Self-Hosted
Enterprise Marketing Management Software
Plan, build, manage, execute and measure all marketing activities
Happy Birthday 15 Years!
Today’s OverviewPosition Yourself as a Marketing
Partner: Why?
Integrating Print with Mobile
Print + Social
Online Ordering, Inventory Management, and More
Position Yourself as a Marketing Partner: Why?
Social Media Statistics 800 Million Users on
NOTE: As of September 2011
250 Million Tweets Sent Per Day
Social Media Statistics (cont.) 36+ Hours of Video Uploaded
to YouTube every minute (#2 search engine)
50 million users on Google+ in 3 months
By the Numbers: Google34,000 searches per second
2 million per minute121 million per hour3 billion per day88 billion per month
Source: http://searchengineland.com
How Big is Mobile?
Source: Microsoft
How Fast is Mobile Web Growing?
Source: Microsoft
Possible Challenges for YouPrint Volumes and Sales Have Decreased
Mobile, Social, Online, etc. have changed communication
Not familiar enough with new channels (social, mobile)
“I am ready to offer marketing services. Everyone just thinks of me as their printer.”
Possible Challenges for Your OrganizationHaving a tough time getting their message to
stand out
They know they should be using social, mobile, online… but not sure of best practices.
They do not have a way to measure; not sure what’s working?
They need to cut costs, streamline operations.
Opportunities AvailableIntegrate Online and
Offline Channels – Mobile and Social
Provide real-time visibility into inventory, order status
Marketing Portal hosting for VDP, customizable marketing pieces
Integrating Print with Mobile
Two Opportunities
QR Code Creation and Tracking
Mobile Website Building & Hosting
First: What is a QR Code?
QR = “Quick Response”
Let’s Look at Some Examples of How they Are Being Used
Product Labels
In-Store Purchase Guidance
On Direct Mail
On Business Cards
Wide-Format Signs
Promote Mobile Apps
At Auto Dealerships
Where Opportunity ExistsLots of companies have heard the buzz…
but aren’t sure how to use them.
Others have dove in; but are using them incorrectly.
Some have no idea how to track them.
Applications for Scanning
Best Practice: Shorten the URL
Best Practice: Provide Incentive
Consider Color, Logo, Pattern
Tips on how to do this: http://ilnk.me/QRPattern
Important! Include Padding
Track, Measure, Test
Track, Measure, Test
Ask --- Why Would You Scan?Provide Directions / MapClick-to-Call or Click-to-SMSTo Easily Learn Important DetailsTo Opt-In for More Information
Next: Build Mobile Websites
Mobile Website Builder AppEasily Build Mobile WebsitesColor-Scheme Pickers for BrandingWYSIWYG Editor – Add Text, Links, Pictures,
& MoreForm Builder – for surveys & lead generationReal-Time ReportingWhite Label Program!
Mobile Websites for any Function
Easy-to-Use Admin Features
Color Scheme Options
Mobile Site Needs
Inquiry Forms
Social Integration
Easy to See & Click
Mobile Forms-Create mobile-optimized forms for surveys, inquiries, lead generation, submitting claims, and more
-Specify response routing information for each form
Build Networks with Mobile
Free Resources
TheQRToolKit.com
Print + Social
Create Awareness & Drive TrafficMore and more noise
is happening online.
Print can help people cut through the clutter to find your online message.
Print for Mobile/Social
Print can increase success of location-based promotions and other mobile/social opportunities.
QR Codes, Social, and Print!
Case Study: Generation SmileSmall BusinessWell-Known in the CommunityNeeds to Grow!
They Built It…Would People Come?
Printed Signs to Drive Traffic
Created Handout Cards
Results (On-Going)Increased the # of fansIncreased engagement on their contentRefreshed view in the community
How Can You Get Involved?Become acquainted with your organizations
social media activity
Analyze and benchmark existing numbers – Fans, followers, check-ins
Demonstrate how print can help increase social media’s success!
Online Ordering, Inventory Management, and More
Challenge: Storage, Unused Material
Challenge: Stock, Revisions
Challenge: Quick Turnarounds!
CMO Council 2011: Unraveling and Understanding the Conflicts Between Sales and the Marketing Supply Chain
“Are you not satisfied?”
Ordering Should Be EasyThink about the normal
things we research buy online – books, music, trips, clothes, gadgets, etc.
Why can’t print be that easy to order as well?
Opportunity: e-Fulfillment
Opportunity: ReportingReal-time Inventory Review
Check Order Status Online
Automatic Reorder Point Calculations
Most Popular Items
Most Commonly Picked Items
How: Find the Right PartnersSoftware
Hardware
Warehouse Experience?
Final RecapQR Codes are currently best way to integrate
print and mobile.
Social Media is here to stay – and print can help build awareness, demand, etc.
Ordering & Reporting should be easy – You can help.
Learn MoreinterlnkONE: http://interlinkONE.com
Grow Socially: http://GrowSocially.com
iFlyMobi: http://iFlyMobi.com
QReate & Track: http://QRConnect.com
The Book: http://NewPathToProfit.com
Thank You!Any Questions?