ignite your growth for printers by interlinkone's and grow socially's john foley, jr

John Foley, Jr.

Copyright 2011 Grow Socially, Inc.

Before I Begin …

@johnfoleyjr

#IGNITECT


John Foley, Jr.

• Grow Socially, Inc – Support Services• Online Marketing/Social Media• Plan, Manage, Execute and

Measure

• interlinkONE – Software (SaaS)• Enterprise Marketing Management

Software• Plan, build, manage, execute and

measure all marketing activities

15 Years Woot!

I love Mar(H)keting!


Accolades

• Jetsetter Status on FourSquare

• Mayor of Integrity Graphics

• Ranked #16 as a Top CMO on Twitter in 2010

• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50


Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Released: April 2011 -http://ilnk.me/lulubook

New Book


What’s on the Agenda?

• Marketing & Communications Today

• Print + Mobile

• Social Media Skills

• Getting Personal

MARKETING AND COMMUNICATIONS TODAY


Start on the Home Front

• “Kitchen Table Effect”


Online Communications

Your Website


Social Media Revolution


Hardware Revolution


App Revolution

“Your Personalized, Social Magazine”


Mobile Revolution

Print

Direct Mail Invitation

Reply TextLanding Page

Inbound Calls

Multi-Channel Campaign

Prospects

Postcard

PURL / Response

PageQR Code

Flyer

Landing Page

July Seminar

Associates

Banner Ad

internetPrint Web

Invitation Email SMS/Text

Landing Page

Social Media

Mobile

Customers

Landing Page

Mobile Ad

Target Audience Data

Channel

Media

Response Mechanisms


Campaign Example

Web Site

E-Commerce

A

B

C

A

B

C A

B

C

D C B A A B C D

Boomers (35-55)

The 20 something’s 20-34Touch points to gather information and drive to website or shopping cart

Touch points to gather information and drive to website or shopping cart Seniors (55+)

Touch points to gather information and drive to website or shopping cart

Visitors who left.

Visitors who purchased.

Out

boun

d Em

ails

Dire

ct M

ail

Bann

er A

dsSo

cial

Med

ia

Soci

al M

edia

Bann

er A

dsD

irect

Mai

lO

utbo

und

Emai

ls

Drive back to website or

shopping card through medias

Multi-Channel, Data-Driven


Building the Database


Quick Takeaway

• Think Multi-Channel• Think integrated• Build your database• Measure


Reaching your audience today and tomorrow

• Mobile Marketing• Social Media• Personalization

PRINT + MOBILE


First… Why Mobile?


How Can Mobile Be Integrated

• QR Codes• SMS/Text Messaging• Digital Watermarks• Augmented Reality• Payments


Print + Mobile

• QR Codes

QR Code Resources• QRConnect.com• QReateandTrack.com


QR = “Quick Response”


What the QR Code Contains


What You Need to Scan


Applications to Scan


Tip: Mobilize Your Content!


QR Codes on Signs


QR Codes on Posters


QR Codes on Mailers


Measuring QR Codes


Other Barcode Formats


Digital Watermarks


Augmented Reality

• Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.

http://en.wikipedia.org/wiki/Computer-generated


Augmented Reality

Image Source: http://www.jeffreydonenfeld.com


SMS/Text Outbound

• 6.1 trillion messages sent in 2010!• News Alerts• Product Info• Contests• Deals• More


SMS/Text - Inbound


Mobile Payments

• Near Field Communications (NFC)

• Square (from Twitter co-founder)


Takeaways

• Target Audience• Multi-channel Strategy• Integrate• Test• Measure

SOCIAL SKILLS: STRATEGY AND PLANNING


Social Media Marketing Plan

• Describe Business and Its Goals

• Know Your Audience• Value Prop / Keywords• Humanize Your Brand• Content Resource &

Distribution Strategy • Measure Your Success

Strategy Before Tactics!


Know Your Audience

• Who Are They?

• Where Are They Cyclically?

• How Do They Use Social Networks?


The One Thing

Apple = Innovation Disney = Magic


Content Resource Library Visit Resources Daily

Pull Content Make Links Measurable Push Content Out

Content Distribution

Content A

Content B

Content C

$

Optimize / Social FriendlyBlogs

eNewsletter Sign-UpsWhite Papers

Landing PagesOffersEmailsPolls

Get Noticed

Engageand

Nurture

Inquiries

Engageand

Nurture

Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share

Social Media Blogging Analytics Content Mgmt SEO

Start with MKTG Plan

Product?Service?Asset?

Qualified Leads

Sales


How to Measure Success?

►Site Traffic►Downloads►Subscribers►Blog Comments►Questions►Shared Links►Re-Tweets►Followers►Who is talking about you and how?


Get Business Results

►Empower Sales Reps

►Share Case Studies

►Answer Questions►Send Requested

Information.. NOW!►Follow Up►Connect & Engage


Tools for Measuring Effectiveness

• Link Shorteners• iLink.Me• TinyURL.com

• Google Analytics• Website

• Insights• LinkedIn, Facebook, Twitter, YouTube


Social Media Listening Tools


Takeaways

• Target Audience• Multi-channel Strategy• Integrate• Test• Measure

GETTING PERSONAL


It Starts With The Data

Name Interest Status $$ Spent Yearly

John Smith Food Silver 5K

Michelle Jones Card Games Gold 20K

Frank Stafford Shows Platinum 50K


Identify Areas of Personalization

Relevant Content that Appeals to Them

Images based on InterestPersonalized URL

Membership Level

Personalized Messaging

This customer: Loves the races … Thinks the food is expensive…

Is a Silver member


TakeawaysBe Relevant

• Relevancy in Content• Relevancy in Contact• Relevancy in Channel• Relevancy in Time


Final Takeaway!

• Plan• Manage• Execute• Measure


THANK YOU!Q & A / Contact Me!

http://ilink.me/JR

ignite your growth for printers by interlinkone's and grow socially's john foley, jr

Business

john foley

years b2b twitterer

marketing activities15

year award

influential people

accolades jetsetter

mayor of integrity graphics