imta americas 2011

IMTA AmericasRancho Mirage, CA

September 11-13, 2001

Online Distribution: Multiple Ways to Increase Revenue

Mani Singh Bill SpicerPresident E-Commerce ManagerMapXL Maps.commani@infobase.in bill@maps.com

World Internet Users, 2011

WORLD INTERNET USAGE AND POPULATION STATISTICSMarch 31, 2011

World Regions Population( 2011 Est.)

Internet UsersDec. 31, 2000

Internet UsersLatest Data

Penetration(% Population)

Growth2000-2011

Users %of Table

Asia 3,879,740,877 114,304,000 922,329,554 23.8 % 706.9 % 44.0 %

North America 347,394,870 108,096,800 272,066,000 78.3 % 151.7 % 13.0 %

WORLD TOTAL 6,930,055,154 360,985,492 2,095,006,005 30.2 % 480.4 % 100.0 %

Source: Internet World Statistics, 2011

USA Internet Shoppers

Source: Western Washington University, 2011

Selecting a Shopping Site

The Biggest Retailer on the Block

Publisher’s advantage

Selling Unique content that other Amazon sellers don’t have.

Selling your own products, where you can absorb the Amazon fees.

The Big Garage Sale

Search for Maps

A ‘Search’ for map returns over 200,000 results

Specific Search

A ‘Search’ for a Costa Rica map returned77 results, including:- National Geographic- Borch- ITMB- Insight Guides- Local Publishers- Historic

Ebay-ers are looking two things

and ValueVintage

Other MarketplacesEtsy, Craigslist, and eCrater

Marketing & Social Media

Ever Growing Internet

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

USWorldwide

Internet users as percentage of population

Ever Evolving Internet• 1992 – WWW introduced• 1994 – Pizza Hut offered online ordering• 1995 – eBay• 1996 – Hotmail• 1998 – Google.com• 1999 – Wifi• 2000 – DotCom bubble• 2001 – Wikipedia• 2003 – iTunes• 2004 – Gmail• 2005 – YouTube• 2006 – Twitter, Facebook• 2009 - Mobile Data traffic exceeds voice traffic • 2011 – Google+

Use of social media marketing?

Generic

Yes 83%

No 17%

Map Industry

Yes 93%

No 7%

Social media is important for my business?

Generic Map Industry

Uncertain 50%

Agree 22%

Strongly Agree 17%

Disagree 11%

Uncer-tain 8%

Agree 28%

Strongly Agree 62%

Dis-agree

1%

Strongly Dis-agree

1%

Experience with social media marketing

Generic Map Industry

32%

39%

11%

16% 2%

Doing this for less than 12 monthsDoing this for 1 - 3 yearsDoing this for more than 3 yearsJust getting startedNo Experience, but plan to use Social Media

41%

29%

18%

6%6%

Doing this for less than 12 monthsDoing this for 1 - 3 yearsDoing this for more than 3 yearsJust getting startedNo Experience, but plan to use Social Media

Benefits of social media marketing

Genera

tes Ex

posure

for Busin

ess

Genera

tes Q

ualified

Lead

s

Impro

ved Se

arch Ran

kings

Increase

d Traffi

c/Subcsr

ibers

New Busin

ess Part

nerships

Impro

ved Sa

les

Reduced

Ove

rall M

arketi

ng Exp

ense

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

72%

22% 22% 22%17%

6% 6%

88%

51%

62%

72%

56%

43%49%

Map Industry Generic

Commonly used social media tools

Faceb

ook

Linke

dIn

Twitter

Blogs

Foru

ms

YouTu

be/OtherV

ideo

Socia

l Bookm

arking S

ites

FourSq

uare

Groupon

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

83%78%

44%

33%

22%17%

0% 0% 0%

92%

71%

84%

68%

24%

56%

26%

17%

6%

Map Industry Generic

Social media tools people want to learn about more

0%

10%

20%

30%

40%

50%

60%

70%

44%

33% 33%

28% 28%

17% 17% 17%

6%

55%

70%

59%

46%

59%

69%

30%

55%

10%

Map Industry Generic

Other forms of marketing

Press R

elease

s

Email

Mark

eting

Even

t Mark

eting

Direct

Mail SEO

Sponso

rships

Online A

ds

Radio/TV

Ads

Web

inars/Te

lesem

inars

Print D

isplay

Ads0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

78%

72%

44%

28% 28% 28%

22%

11% 11%

6%

57%

81%

64%

39%

68%

29%

40%

15%

25%

34%

Survey participants

Self employed (without em-

ployees)33%

Business owner (with employ-

ees)15%

Work for busi-ness 2-100 emp

30%

Work for business 101-

500 emp9%

Work for business 501-

100 emp3%

Work for busi-ness +1000 emp

7% Others3%

Sales

Key Questions

• How do I measure the effect of social media marketing on my business?

• How do I integrate and manage all of my social media marketing activities?

• What are the best ways to sell with social media?

• How do I master the use of specific social media platforms?

• How do I effectively find my target audience with social media?

Key Questions

• How do I overcome resistance from managers and clients about the value of social media?

• How do I get started using social media marketing?

• How can social media marketing be effectively targeted toward B2B sales?

• How do I select the right social media tool(s) for my business?

Lets find some answers!