imta americas 2011
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IMTA AmericasRancho Mirage, CA
September 11-13, 2001
Online Distribution: Multiple Ways to Increase Revenue
Mani Singh Bill SpicerPresident E-Commerce ManagerMapXL [email protected] [email protected]
World Internet Users, 2011
WORLD INTERNET USAGE AND POPULATION STATISTICSMarch 31, 2011
World Regions Population( 2011 Est.)
Internet UsersDec. 31, 2000
Internet UsersLatest Data
Penetration(% Population)
Growth2000-2011
Users %of Table
Asia 3,879,740,877 114,304,000 922,329,554 23.8 % 706.9 % 44.0 %
North America 347,394,870 108,096,800 272,066,000 78.3 % 151.7 % 13.0 %
WORLD TOTAL 6,930,055,154 360,985,492 2,095,006,005 30.2 % 480.4 % 100.0 %
Source: Internet World Statistics, 2011
USA Internet Shoppers
Source: Western Washington University, 2011
Selecting a Shopping Site
The Biggest Retailer on the Block
Publisher’s advantage
Selling Unique content that other Amazon sellers don’t have.
Selling your own products, where you can absorb the Amazon fees.
The Big Garage Sale
Search for Maps
A ‘Search’ for map returns over 200,000 results
Specific Search
A ‘Search’ for a Costa Rica map returned77 results, including:- National Geographic- Borch- ITMB- Insight Guides- Local Publishers- Historic
Ebay-ers are looking two things
and ValueVintage
Other MarketplacesEtsy, Craigslist, and eCrater
Marketing & Social Media
Ever Growing Internet
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
USWorldwide
Internet users as percentage of population
Ever Evolving Internet• 1992 – WWW introduced• 1994 – Pizza Hut offered online ordering• 1995 – eBay• 1996 – Hotmail• 1998 – Google.com• 1999 – Wifi• 2000 – DotCom bubble• 2001 – Wikipedia• 2003 – iTunes• 2004 – Gmail• 2005 – YouTube• 2006 – Twitter, Facebook• 2009 - Mobile Data traffic exceeds voice traffic • 2011 – Google+
Use of social media marketing?
Generic
Yes 83%
No 17%
Map Industry
Yes 93%
No 7%
Social media is important for my business?
Generic Map Industry
Uncertain 50%
Agree 22%
Strongly Agree 17%
Disagree 11%
Uncer-tain 8%
Agree 28%
Strongly Agree 62%
Dis-agree
1%
Strongly Dis-agree
1%
Experience with social media marketing
Generic Map Industry
32%
39%
11%
16% 2%
Doing this for less than 12 monthsDoing this for 1 - 3 yearsDoing this for more than 3 yearsJust getting startedNo Experience, but plan to use Social Media
41%
29%
18%
6%6%
Doing this for less than 12 monthsDoing this for 1 - 3 yearsDoing this for more than 3 yearsJust getting startedNo Experience, but plan to use Social Media
Benefits of social media marketing
Genera
tes Ex
posure
for Busin
ess
Genera
tes Q
ualified
Lead
s
Impro
ved Se
arch Ran
kings
Increase
d Traffi
c/Subcsr
ibers
New Busin
ess Part
nerships
Impro
ved Sa
les
Reduced
Ove
rall M
arketi
ng Exp
ense
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
72%
22% 22% 22%17%
6% 6%
88%
51%
62%
72%
56%
43%49%
Map Industry Generic
Commonly used social media tools
Faceb
ook
Linke
dIn
Blogs
Foru
ms
YouTu
be/OtherV
ideo
Socia
l Bookm
arking S
ites
FourSq
uare
Groupon
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
83%78%
44%
33%
22%17%
0% 0% 0%
92%
71%
84%
68%
24%
56%
26%
17%
6%
Map Industry Generic
Social media tools people want to learn about more
0%
10%
20%
30%
40%
50%
60%
70%
44%
33% 33%
28% 28%
17% 17% 17%
6%
55%
70%
59%
46%
59%
69%
30%
55%
10%
Map Industry Generic
Other forms of marketing
Press R
elease
s
Mark
eting
Even
t Mark
eting
Direct
Mail SEO
Sponso
rships
Online A
ds
Radio/TV
Ads
Web
inars/Te
lesem
inars
Print D
isplay
Ads0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
78%
72%
44%
28% 28% 28%
22%
11% 11%
6%
57%
81%
64%
39%
68%
29%
40%
15%
25%
34%
Survey participants
Self employed (without em-
ployees)33%
Business owner (with employ-
ees)15%
Work for busi-ness 2-100 emp
30%
Work for business 101-
500 emp9%
Work for business 501-
100 emp3%
Work for busi-ness +1000 emp
7% Others3%
Sales
Key Questions
• How do I measure the effect of social media marketing on my business?
• How do I integrate and manage all of my social media marketing activities?
• What are the best ways to sell with social media?
• How do I master the use of specific social media platforms?
• How do I effectively find my target audience with social media?
Key Questions
• How do I overcome resistance from managers and clients about the value of social media?
• How do I get started using social media marketing?
• How can social media marketing be effectively targeted toward B2B sales?
• How do I select the right social media tool(s) for my business?
Lets find some answers!