improve your ux with personification

@janjadud

Improve Your UX with

Personification

What isUX

UXThe feelings and impressions

one experiences whenusing your product

!

The Pillars ofPersonification

Show your Face!

Don’t hide your identity, show your customers that you are a realbeing!

Examples

Upon downloading the Circle app, I recieved an e-mail straight from the CEO, not some no-reply robot-like e-mail.

The Agency Bubble has on its website a livefeed of the online activities of all its employees.

!

Bring your Brand to Life!

Embrace the human factor, don’t communicate as a nonliving thing

Examples

The Agency Melon marketing has a “living“ mascot that depicts all services it offers.

General Electric produced a serie of videos called “GE Stories“ depicting the daily routine of its several employees.

!

Adjust forThe Individual

Don’t forget the individual, everyone is unique!

Examples

Amazon sends customized offers based on your activity on its website.

Synopsi.tv has its whole business model built around personified film recommendations.

!

Allright,but Why do it?

DifferenceIn the new, post-tech, UX era,

personification is going to play a big role in the success of your product as the

difference maker

1

RecognitionEveryone strives for his recognition.

Show your customer that you know about them and make

them feel special!

2

The Feeling of Being in

ControlPeople want to be in control.

With customization you allow them to take control over your product

and be part of it.

3

The MessagePersonificate, humanize, adjust!You end up helping yourself, your

business and your customers.

!

The End

Ján JaďuďUX Consultant

jan.jadud@gmail.com

.../westrem

@janjadud

.../in/janjadud