how to improve ux by implementing accessibility - webexpo 2013 edition
DESCRIPTION
Accessibility is very closely connected with other web developement domains, and brings benefits to all users (similarly to the real world). By way of practical examples I demonstrate how implementing accessibility could make life of your users easier and happier.TRANSCRIPT
How to improve UX by implementing accessibility
Radek PAVLÍČEK, Blind Friendly Web
Do you like CAPTCHA?
CAPTCHA is one of the accessibility issues which is struggling for everybody.
Accessibility is for the majority, not the minority
Accessibility
≠handicapped people
only
Although a lot of people have accessibility connected to handicapped people only…
…accessibility is not just about them. Accessibility is beneficial to a lot of other users (elderly, children, user of mobile
devices, etc.).
Some adaptations are useful only for users with special
needs
Sign language
Audio description of movies
Hidden headings
Skip to links
But the rest of accessibility adjustements is useful for
vast majority of users
Real life examples
State of the art in certain areas - accessibility is a part of design.
Low floorAudio information
From accessibility adjustment of this tram profit also those, who travel with pram, or passengers, who use audio information about particular stops to be informed where they are and where they must get off.
Subtitles are useful not only for people with hearing impairement, but also for those, who do not
understand spoken language very well.
What can I do to help my users?
Very often, the difference is
in details
#1Focus on
the core message
#2How can I upgrade without a button?
Missing text alternative
There is no button which I can click on.
#3Bigger area, better
user experience
Explicit association of controls with their labels
When you create explicit association of form element and its description/label, the
clickable area is larger, because you can click also on the label.
#4Fast and furious
Keyboard shortcuts – you can operate the web in very efficient way.
#5Money, money,
money…
Do you know when you refuse money from your potential customers?
When your payment gateway is inaccessible to some of them.
Proof & Reason
Time is an important quantity of accessibility.
Better accessibility, faster task completion.
AccessibleInaccessible
Proof, that accessibility is beneficial to all users, can be found in this report.
Duration
On low accessibility sites both groups were slower and they need more time to complete their tasks. In other words, on high accessibility sites they were able to complete their tasks faster and easier.
What can I do when I want to offer my
users a better experience?
Have accessibility in mind
Integrate accessibility into all parts of your developement process.
Accessibility
There are a lot of methodologies and guidelines which could help you.
Accessibility is nota feature.
It represents how you think about
people.
Smartphones with iOS or Android have many built-in accessibility features and are accessible
out of the box.
Accessibility is an integral part of developement process at Seznam.cz
Benefits
Accessibility can bring you more money,
…positive feedback…
…and more satisfied users and customers.
Photo credits• www.fotopedia.com/items/flickr-415742494 • www.flickr.com/photos/11407072@N03/2194359747/• www.flickr.com/photos/60207590@N00/2344734563• http://commons.wikimedia.org/wiki/File:Brno,_Mendlovo_n%C3%A1m%C
4%9Bst%C3%AD,_%C5%A0koda_13T_%C4%8D._1923.jpg
• www.flickr.com/photos/nationaalarchief/4025536029/• www.flickr.com/photos/cornelluniversitylibrary/3678984206/• http://4.bp.blogspot.com/__1B7eTIn3jM/SoMylQ_RqWI/AAAAAAAAAAw/
F8u_jtyp3IA/s400/Learn-Hiragana.jpg• http://www.sons.cz/docs/bariery/sons_inet1_01_2010.pdf