improve your ux with personification
DESCRIPTION
How to improve your product's UX with the next big thing in UX era - personification!TRANSCRIPT
@janjadud
Improve Your UX with
Personification
What isUX
UXThe feelings and impressions
one experiences whenusing your product
!
The Pillars ofPersonification
Show your Face!
Don’t hide your identity, show your customers that you are a realbeing!
Examples
Upon downloading the Circle app, I recieved an e-mail straight from the CEO, not some no-reply robot-like e-mail.
The Agency Bubble has on its website a livefeed of the online activities of all its employees.
!
Bring your Brand to Life!
Embrace the human factor, don’t communicate as a nonliving thing
Examples
The Agency Melon marketing has a “living“ mascot that depicts all services it offers.
General Electric produced a serie of videos called “GE Stories“ depicting the daily routine of its several employees.
!
Adjust forThe Individual
Don’t forget the individual, everyone is unique!
Examples
Amazon sends customized offers based on your activity on its website.
Synopsi.tv has its whole business model built around personified film recommendations.
!
Allright,but Why do it?
DifferenceIn the new, post-tech, UX era,
personification is going to play a big role in the success of your product as the
difference maker
1
RecognitionEveryone strives for his recognition.
Show your customer that you know about them and make
them feel special!
2
The Feeling of Being in
ControlPeople want to be in control.
With customization you allow them to take control over your product
and be part of it.
3
The MessagePersonificate, humanize, adjust!You end up helping yourself, your
business and your customers.
!
The End
