improve checkout process to increase ecommerce conversion rate
Post on 15-Jul-2015
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Ecommerce Practices
Checkout Process
5 Tips For Checkout Process
One step checkout process
Ask less, customers buy more
Checkout as a guest
Make it easy to change cart
Follow up when abandoned
One step checkout Process
1 page checkout
No scrolling
No next steps
One Step Checkout Process
Customers are so busy
Ask less, ….they will buy more
Billing address
Payment method
Shipping method
Checkout as a guest or register?Both!
Make it easier to change cart
Checklist in checkout process:
- Category/Brand
- Quantity
- Change the quantity easily?
- “Continue shopping” button?
Follow up if they abandoned
- Prepare an automatic system to send follow up emails
- Integrate coupons into your emails too.
- Evaluate the program through detail reporting
Bring customers best shopping experience
when checkout
Resources
1. Check full 5 checkout tips:
http://bit.ly/1x8GCTY
2. Tool to optimize One Step Checkout process
Start Free Trial
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