Ecommerce Practices

Checkout Process

5 Tips For Checkout Process

One step checkout process

Ask less, customers buy more

Checkout as a guest

Make it easy to change cart

Follow up when abandoned

One step checkout Process

1 page checkout

No scrolling

No next steps

One Step Checkout Process

Customers are so busy

Ask less, ….they will buy more

Billing address

Payment method

Shipping method

Checkout as a guest or register?Both!

Make it easier to change cart

Checklist in checkout process:

- Category/Brand

- Quantity

- Change the quantity easily?

- “Continue shopping” button?

Follow up if they abandoned

- Prepare an automatic system to send follow up emails

- Integrate coupons into your emails too.

- Evaluate the program through detail reporting

Bring customers best shopping experience

when checkout

Resources

1. Check full 5 checkout tips:

http://bit.ly/1x8GCTY

2. Tool to optimize One Step Checkout process

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