the conversion superhighway · title: the conversion superhighway: removing roadblocks to fast...

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Sources 1. https://www.barilliance.com/10-reasons-shopping-cart-abandonment/ 2. https://www.ppro.com/news/over-two-thirds-of-uk-consumers-still-abandon-online-shopping-purchases-due-to-poor-payment-processes/ 3. https://www.aciworldwide.com/insights/expert-view/2016/september/what-is-the-link-between-payment-methods-and-conversion-rates 4. Optimizely Consumer Trends Survey 2016 5. https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works 6. ACI Positive Profiling Use Cases 2018 © Copyright ACI Worldwide, Inc. 2019 INF6946 06-19 Contact us at [email protected] to discuss your conversion challenges and find out more. www.aciworldwide.com COMMON CONVERSION ROADBLOCKS THE CONVERSION SUPERHIGHWAY REMOVING ROADBLOCKS TO FAST CONVERSION Lengthy checkout process Customer’s preferred payments method unavailable Latency in payment processing; internet lags One-click checkout Regional preferred payment methods Real-time processing and smart transaction routing Inconsistent omni-channel experience Delays or rejected order due to fraud checks A single omni-channel platform Positive customer profiling and risk-based screening ACI’s UP® eCommerce Payments™ Simple, secure, user-friendly checkout, one-click payments and a sophisticated developer portal. ACI PAY.ON® Payments Gateway™ Access to hundreds of alternative payment methods and acquirers. ACI’s Smart Transaction Routing Intelligent, flexible transaction routing for enhanced payments performance. ACI’s UP Merchant Payments™ solution Seamless experiences across channels, geographies and payment types via a single platform. ACI ReD Shield® Multi-layered fraud management including machine learning, pattern recognition and profiling, sophisticated analytics and flexible rules. OVERCOMING ROADBLOCKS WITH ACI ACI CONVERSION ACCELERATORS Offering the top-three payment methods in a country can improve conversion rates by 30% 3 28% 25% of shoppers abandon their purchase if the checkout process is too lengthy or confusing. 1 of shoppers abandon their purchase if a retailer doesn’t offer their preferred payments method. 2 Positive profiling can reduce decline rates by 59% 6 39% of consumers are less likely to buy in store if they had a bad online experience. 4 Omni-channel shoppers are more valuable. Customers using four or more channels spend more in store when compared to those using just one. 5 9%

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Page 1: THE CONVERSION SUPERHIGHWAY · Title: The Conversion Superhighway: Removing Roadblocks To Fast Conversion Author: ACI Worldwide Keywords: conversion merchant fraud payment checkout

Sources 1. https://www.barilliance.com/10-reasons-shopping-cart-abandonment/ 2. https://www.ppro.com/news/over-two-thirds-of-uk-consumers-still-abandon-online-shopping-purchases-due-to-poor-payment-processes/ 3. https://www.aciworldwide.com/insights/expert-view/2016/september/what-is-the-link-between-payment-methods-and-conversion-rates 4. Optimizely Consumer Trends Survey 2016 5. https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works 6. ACI Positive Profiling Use Cases 2018

© Copyright ACI Worldwide, Inc. 2019

INF6946 06-19

Contact us at [email protected] to discuss your conversion challenges and find out more.

www.aciworldwide.com

COMMON CONVERSION ROADBLOCKS

THE CONVERSION SUPERHIGHWAYREMOVING ROADBLOCKS TO FAST CONVERSION

Lengthy checkout process

Customer’s preferred payments method

unavailable

Latency in payment processing;

internet lags

One-click checkout

Regional preferred payment

methods

Real-time processing and smart transaction

routing

Inconsistent omni-channel

experience

Delays or rejected order due to fraud checks

A single omni-channel

platform

Positive customer profiling and

risk-based screening

ACI’s UP® eCommerce Payments™ Simple, secure, user-friendly checkout, one-click payments and a sophisticated developer portal.

ACI PAY.ON® Payments Gateway™ Access to hundreds of alternative payment methods and acquirers.

ACI’s Smart Transaction Routing Intelligent, flexible transaction routing for enhanced payments performance.

ACI’s UP Merchant Payments™ solution Seamless experiences across channels, geographies and payment types via a single platform.

ACI ReD Shield® Multi-layered fraud management including machine learning, pattern recognition and profiling, sophisticated analytics and flexible rules.

OVERCOMING ROADBLOCKS WITH ACI

ACI CONVERSION ACCELERATORS

Offering the top-three payment methods in

a country can improve conversion rates by

30%3

28% 25%

of shoppers abandon their purchase if the

checkout process is too lengthy or confusing.1

of shoppers abandon their purchase if a

retailer doesn’t offer their preferred payments

method.2

Positive profiling can reduce

decline rates by

59%6

39%

of consumers are less likely to buy

in store if they had a bad online experience.4

Omni-channel shoppers are more valuable.

Customers using four or more channels spend

more in store when compared to those using

just one.5

9%