the conversion superhighway · title: the conversion superhighway: removing roadblocks to fast...
TRANSCRIPT
Sources 1. https://www.barilliance.com/10-reasons-shopping-cart-abandonment/ 2. https://www.ppro.com/news/over-two-thirds-of-uk-consumers-still-abandon-online-shopping-purchases-due-to-poor-payment-processes/ 3. https://www.aciworldwide.com/insights/expert-view/2016/september/what-is-the-link-between-payment-methods-and-conversion-rates 4. Optimizely Consumer Trends Survey 2016 5. https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works 6. ACI Positive Profiling Use Cases 2018
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INF6946 06-19
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COMMON CONVERSION ROADBLOCKS
THE CONVERSION SUPERHIGHWAYREMOVING ROADBLOCKS TO FAST CONVERSION
Lengthy checkout process
Customer’s preferred payments method
unavailable
Latency in payment processing;
internet lags
One-click checkout
Regional preferred payment
methods
Real-time processing and smart transaction
routing
Inconsistent omni-channel
experience
Delays or rejected order due to fraud checks
A single omni-channel
platform
Positive customer profiling and
risk-based screening
ACI’s UP® eCommerce Payments™ Simple, secure, user-friendly checkout, one-click payments and a sophisticated developer portal.
ACI PAY.ON® Payments Gateway™ Access to hundreds of alternative payment methods and acquirers.
ACI’s Smart Transaction Routing Intelligent, flexible transaction routing for enhanced payments performance.
ACI’s UP Merchant Payments™ solution Seamless experiences across channels, geographies and payment types via a single platform.
ACI ReD Shield® Multi-layered fraud management including machine learning, pattern recognition and profiling, sophisticated analytics and flexible rules.
OVERCOMING ROADBLOCKS WITH ACI
ACI CONVERSION ACCELERATORS
Offering the top-three payment methods in
a country can improve conversion rates by
30%3
28% 25%
of shoppers abandon their purchase if the
checkout process is too lengthy or confusing.1
of shoppers abandon their purchase if a
retailer doesn’t offer their preferred payments
method.2
Positive profiling can reduce
decline rates by
59%6
39%
of consumers are less likely to buy
in store if they had a bad online experience.4
Omni-channel shoppers are more valuable.
Customers using four or more channels spend
more in store when compared to those using
just one.5
9%