implementing lean ux: the practical guide to lean user experience

Implementing LeanUX: The practical guide to lean user experience John WhalenUX Lead & Founder, Brilliant ExperienceVP, UXPA-DC

#leanux #uxpa2013@johnwhalen

Welcome to SUNNY

Washington, DC

Welcome to SUNNY

Washington, DC

Meet Brilliant Experience

User Insights Strategy & Ideation User Experience

John tell me more about yourself, it is all so fascinating!

Agenda‣ Introduction to Lean UX

‣ Most successful Lean UX Pattern for Startups and Enterprise

‣ Secrets to implementing Lean UX (Strategy is the secret sauce)

‣ Common challenges and questions

‣ Leave after lunch for Segway tour of Washington

We find that many clients:

- know they’ve got a market for a product- have limited UX/design capabilities- were developing something that users didn’t really want- need to move faster, (not slower) while introducing UX

How do we “cross the chasm”?

User InsightsGreat Experience,

Successful Product

InsertMagicalProcess

Not recommended

Hard to find

Try this

To help you understand what “this” is, let’s play ‘Name that Methodology’

1 2 3 4

Empathize with the audience you are designing for.

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Empathize with the audience you are designing for.

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Design

Thinking

1 2 3 4

Design Thinking

Measure

Startup

Lean Startup

User Stories

Design & Develop

Feedback

User Stories

Design & Develop

Feedback

What about LeanUX?

LeanUX...

Two key points

1. Must balance business & user needs

2. Iteration improves the product

That’s all swell John, but what was common to LeanUX solutions for startups and large enterprises?

The secret lies in the strategy

Getting strategy right helped to properly frame all the subsequent rapid design work.

Get internal focus on what matters and prioritize business goals.

Prioritize your audiences, define them and the scenarios in which they would use your product.

Brainstorm ways to satisfy 1 & 2.

IdeationAudience NeedsBusiness Needs

Flesh out best ideas. Get stakeholders on board with conceptual model.

Sketching

Strategy Session

1 2 3 4

CEO: I know you had an agenda, but let’s just sketch our ideas anyway...

Warm Up: Elevator Pitch

UXPA is a

Unlike

(target customer),

(customer need),

(market category)

(one key benefit).

(competition),

(unique differentiator).

Warm Up: Elevator Pitch

UXPA is a

Unlike

(target customer),

(customer need),

(market category)

(one key benefit).

(competition),

(unique differentiator).

UX Pros

Students Sponsors

Prof Dev Education NetworkingCollaboration

ProfessionalOrg

Bring people together

One stop shop

Support the profession

SIG CHIIxDA

Business Goals

Business Goals for _____________‣ Write down business goals independently

‣ Prioritize through collaborative discussion

‣ Examples:

- Make us all rich! Ka ching!

- Totally wow users!

- Create (opportunity) that provides great value to customers.

- Drive (user behavior) by (strategic design goal). text

LeanUX Secret 1:Get the stakeholders aligned on prioritized business goals.

Personas

Prioritize Personas

LeanUX Secret 2:Prioritize personas.

Just a quick sketch

No detailed persona exercise. This is LeanUX!

LeanUX Secret 3:Sketch personas, don’t over think them.

Scenarios & Journey Mapping

What motivates your persona?

What motivates your personas?

LeanUX Secret 4:Focus on the experience journey.

Ideation & Sketching

Quantity over visual quality. The more ideas the better.

Sell your concept to the group.

Using prioritized user scenarios and business needs.

CritiquePresentIdeate

Creatively based on feedback.

Refine

The Process

1 2 3 4

LeanUX Secret 5:Debate design direction alternatives early in the process.

•  Agreed&upon&conceptual&direc0on&

•  Include&wall&with&pictures&

•  Liked&that&this&would&vary&between&user’s&stated&interests&and&related&things&(think&Pandora)&

•  Like&the&faces.&&Need&to&include&way&to&acknowledge&new&members&

•  Need&to&emphasize&who&has&viewed&your&profile,&or&liked&your&content&

LeanUX Secret 6:Develop conceptual model with stakeholders, not the design.

Rapidly Iterate Design

LeanUX Secret 7:Rapidly iterate design.

Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users, etc.

LeanUX Secret 8:Share broadly. Be attentive to internal feedback.

Usability Testing

Why is this empty?

What is a past hosted events?

Why is the nav so complicated?

Feels awfully beige for a fun app.

Is this where I start?

How do explore

features and FAQ differ?Will drafts show invitations

or greetings or polls?

implementing lean ux: the practical guide to lean user experience

prioritized business goals

rapidly iterate design

produce brilliant experiences

develop conceptual model

ideas prototypeideateresearch test

2013 brilliant experience

test continuously

experience journey

Technology

kydak lean ux iue2014

basics of lean ux

lean ux roundtable

lean ux workshop

ux strategies: lean & mean

lean ux-presentation

lean ux 2014 highlights

ux for lean products

lean ux tips

lean ux and elbulli

lean and ux

gha lean ux workshop

a framework for implementing lean ux

tquila ux lean process

mythbusting lean ux

lean ux anti-patterns

getting lean: product + ux

ona lean ux

lean ux basics - ux meetup #9 uniteux

ux strategy and lean ux