if you build it… will they come???? · (referral) 4 pillars of marketing . online . marketing ....
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If You Build It… Will They Come????
Rem Jackson Andrew Schneider, DPM
Medicine is Business
• Solo Practitioner • Group Practice • Multispecialty Practice • Hospital-Based Practice
Our Goal
Is that you are #1 in Your Market
•Internet •Referral Sources •“Your list” •The Community
Patients Can Only Come From…
Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
The number one asset in your practice (other than
your team) is your list
Your Practice
Marketing
Funnel
Shoe Internal External Online Marketing
There are Only Two Things that you want to happen in marketing:
1. An Immediate Appointment (Phone Rings) 2. A Lead/Potential Sale (Future Phone Ring)
The Biggest Sin in Marketing is to be boring
Systems for Your Marketing
Dr. Schneider’s Marketing Team
Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
Shoe Leather Marketing
Visiting Referring Offices
• Something our practice NEVER did well prior to Julia starting full-time
• Easy to UNDERESTIMATE the impact of developing these relationships
Giveaways
Referral Pad
Practice Brochure
M&M Rx Bottles
Halloween
Thanksgiving
Thanksgiving
Thanksgiving
Thank You for Referring
Direct Marketing to Providers
• Internal Medicine • Pediatricians • Emergency Medicine • Chiropractors
Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
Internal Marketing
• Entire team is responsible for proper Internal Marketing
• Focused on “Patient Experience”
Patient Experience
• Respond to Online Requests and Return Phone Calls in a Timely Fashion
• New Patient Gifts
• Recall Campaigns
Patient Experience
Keep Topical…
Keep Topical…
Monthly Newsletter
• Content by Jordana
• Design by Julia
• Distribution by VMD
and Foster CRM
Monthly Newsletter
Family
Puzzle
Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
External Marketing
• Everything external
focuses on leads for our Top Practices 18 step campaign
Print Advertising
Health Fairs
Sponsorships
Brand New…Radio
Cross-Promotions
Internal Marketing
Online Marketing
External Marketing
Shoe Leather
(Referral)
4 Pillars of Marketing
Online Marketing
Our Home Base
Responsive Design Mobile Site
Content is King!!!
• We add content to our website and social media accounts AT LEAST once a day
• Content is pushed to our social media platforms
Blog Posts
Articles
Pinterest Boards
Pinterest Boards
What To Eat Wednesday
Footcraft Friday
Do Prospective Patients Look At Pinterest
YouTube
Facebook Live
Reach of Facebook Live
Analytics
Analytic vs Last Year
Internal Marketing
Internet Marketing
External Marketing
Shoe Leather
(Referral)
4 Pillars of Marketing
Online Marketing
In Plain Sight
Marketing is the highest value use of your time
because it allows you to achieve your personal and
professional goals
What do you want?
aschneider@aappm.org rem@toppractices.com
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