icp monthly report april 2014
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ICP MONTHLY REPORTApril 2014
Market Update
ICP April Report 2014
Market Update
Market Update For April
• Khmer New Year Promotion was well received, significant sales increase in i-Qlick showroom.
• Nikon carrying out many similar activities as Canon, such as running promotions – King’s Birthday Sales, photo contests and best monthly deals. They currently have 23, 382 facebook fans.
• Grey ICP products still affecting sales of official Canon products. Grey prices remain stable with some DSLR products such as EOS 700D 18-55mm kit 24% cheaper than i-Qlick’s RSP.
• Canon was one of the sponsors for a major Khmer festival in Siem Reap - Angkor Songkran, which generated significant brand presence.
Market Update
Top Selling DCs in April
No. Brand Model Dealer's DP Dealer's RSP Cheapest Dealer i-Qlick's RSP
1 Canon PowerShot A2600 $87.00 $80.00 Sabbay Nash $95.00
2 Canon PowerShot A2500 $73.00 $79.00 Sabbay Nash $85.00
3 Sony DSC-W730 $105.00 $115.00 Sunsimexco
4 Sony DSC-W710 $109.00 $105.00 Sunsimexco
5 Nikon Coolpix S3500 $82.00 $89.00 Sabbay Nash
6 Canon IXUS 255 $159.00 $169.00 Lom Or Thmei $239.00
7 Canon IXUS 135 $99.00 $109.00 Lom Or Thmei $119.00
8 Sony DSC-TX30 $329.00 $349.00 Sunsimexco
9 Nikon Coolpix S6400 $135.00 $145.00 Lom Or Thmei
10 Nikon Coolpix S2800 $82.00 $89.00 Lom Or Thmei
Market Update
Top Selling DSLRs in April
No. Brand Model Dealer's DP Dealer's RSP Cheapest Dealer i-Qlick's RSP
1 Canon EOS 700D Kit 18-135mm STM (W) $795.00 $805.00 T.K Electronic $1,010.00
2 Nikon D3300 18-55mm $459.00 $469.00 Lom Or Thmei
3 Nikon D7000 18-105mm $889.00 $899.00 Camera Hub
4 Canon EOS 60D Kit 18-135mm $850.00 $867.00 Sabbay Nash $1,180.00
5 Canon EOS 70D Kit 18-55mm $985.00 $999.00 Lom Or Thmei $1,330.00
6 Canon EOS 700D 18-55mm $589.00 $600.00 Lom Or Thmei $790.00
7 Canon EOS 60D Kit 18-200mm $985.00 $995.00 T.K Electronic $1,290.00
8 Canon EOS 70D Kit 18-135mm $1,195.00 $1,209.00 Ahhoo Electronic $1,550.00
9 Canon EOS 1200D Kit 18-55mm $540.00 $590.00 K.T.H Powermall $590.00
10 Nikon D7100 18-105mm $919.00 $930.00 Lom Or Thmei
Market Update
Top Selling DVs in April
No. Brand Model Dealer's DP Dealer's RSP Cheapest Dealer
1 Sony CX-200 $239.00 $249.00 Sunsimexco
2 Sony SX-22 $199.00 $209.00 Sunsimexco
3 Sony PJ-230 $299.00 $315.00 Lom Or Thmei
4 Sony CX-220 $189.00 $199.00 Lom Or Thmei
5 Sony SR-21 $189.00 $199.00 Lom Or Thmei
Grey Market
ICP April Report 2014
Grey Market
Canon Grey Prices For DCs in AprilNo. Model i-Qlick’s RSP KNY Promo
PriceFebuary Lowest
Grey PriceMarch Lowest
Grey PriceApril Lowest
Grey Price% Diff from i-Qlick ‘s RSP
1 PowerShot A2500 $73.00 $79.00 $78.00 $75.00 $75.00 12%2 PowerShot A2600 $83.00 $89.00 $88.00 $88.00 $88.00 7%3 IXUS 132HS $105.00 $97.00 $97.00 $97.00 8%4 IXUS 135HS $119.00 $109.00 $109.00 8%5 IXUS 140HS $132.00 $125.00 $125.00 $119.00 10%6 IXUS 255HS $239.00 $199.00 $189.00 $185.00 $169.00 29%7 PowerShot SX510HS $279.00 $265.00 $239.00 $239.00 14%8 PowerShot S200 $279.00 $269.00 $269.00 4%9 PowerShot S110 $229.00 $225.00 $215.00 $215.00 6%
10 PowerShot SX280HS $259.00 $249.00 $225.00 $210.00 $210.00 19%11 PowerShot G15 $359.00 $339.00 $319.00 $319.00 $319.00 11%12 PowerShot D20 $399.00 $319.00 20%13 PowerShot S120 $389.00 $369.00 $350.00 $350.00 10%15 PowerShot SX50HS $449.00 $365.00 $365.00 $365.00 19%16 PowerShot G16 $469.00 $440.00 $440.00 $425.00 9%17 PowerShot G1X $519.00 $489.00 $465.00 $459.00 $449.00 13%18 Selphy CP810 White $129.00 $119.00 $119.00 $119.00 8%19 Selphy CP900 $139.00 $129.00 $129.00 $129.00 7%20 KP-108IN $32.00 $129.00 $129.00 $27.00 16%21 EOS Kiss X5 No price $465.00
Grey Market
5D MK III Kit 24-105mm Grey Product at Good Good • Grey price for EOS 60D 18-200mm is $2920 and i-Qlick’s RSP is
$3690
Grey Market
Canon EOS Kiss X5 Available at Ly Hour Shop • Grey EOS Kiss X5 with 18-55mm lens (same as the EOS 600D)
is sold at Ly Hour Shop for $465. i-Qlick’s RSP for EOS 600D 18-55mm kit is $710
Grey Market
Canon Grey Prices For DSLRs in AprilNo. Model i-Qlick’s RSP
KNY Promo Price
Febuary Lowest Grey
Price
March Lowest Grey
Price
April Lowest
Grey Price% Diff from i-Qlick’s RSP
1 EOS 5D III W/EF24-105 $3,890.00 n/a $3,339.00 $3,339.00 $3,339.00 14%2 EOS 1100D W/18-55II IS $530.00 n/a $330.00 $330.00 $330.00 38%3 EOS 100D Body $679.00 n/a $450.00 $450.00 $450.00 34%4 EOS 100D 18-55 STM $829.00 n/a $520.00 $520.00 $520.00 37%5 EOS 600D Body $630.00 n/a $399.00 $399.00 $399.00 37%6 EOS 600D W/18-55II IS $720.00 n/a $495.00 $495.00 $495.00 31%7 EOS 600D W/18-135IS $899.00 n/a $685.00 $685.00 $685.00 24%8 EOS 650D Body $730.00 n/a $499.00 $499.00 $499.00 32%9 EOS 650D W/18-55IS II $800.00 n/a $589.00 $589.00 $589.00 26%
10 EOS 650D W/18-135IS STM $1,050.00 n/a $809.00 $809.00 $809.00 23%11 EOS 700D Body $789.00 n/a $569.00 $569.00 $569.00 28%12 EOS 700D 18-55STM $919.00 n/a $650.00 $650.00 $650.00 29%13 EOS 700D 18-135 STM $1,169.00 n/a $869.00 $869.00 $869.00 26%14 EOS 60D (B) $830.00 n/a $589.00 $589.00 $589.00 29%15 EOS 60D W/18-55IS $950.00 n/a $689.00 $689.00 $689.00 27%16 EOS 60D W/18-135IS $1,180.00 n/a $865.00 $865.00 $865.00 27%17 EOS 60D W/18-200IS $1,280.00 n/a $999.00 $999.00 $999.00 22%
Grey Market
Canon Grey Prices For DSLRs in AprilNo. Model i-Qlick’s RSP
KNY Promo Price
Febuary Lowest
Grey Price
March Lowest Grey
Price
April Lowest
Grey Price% Diff from i-Qlick’s RSP
18 EOS 60Da $1,490.00 n/a $1,190.00 $1,190.00 $1,190.00 20%19 EOS 1200D W/18-55mm $590.00 $590.00 $519.00 12%20 EOS 100D W/18-55mm $840.00 n/a $589.00 $589.00 30%21 EOS 700D Body $630.00 n/a $539.00 $539.00 $539.00 14%22 EOS 700D W/18-55mm STM $790.00 n/a $629.00 $629.00 $600.00 24%23 EOS 700D W/18-135mm STM $1,010.00 $990.00 $849.00 $849.00 $849.00 16%24 EOS 600D W/18-55mm $710.00 n/a $509.00 $509.00 28%25 EOS 600D W/18-135mm $820.00 n/a $699.00 $699.00 15%26 EOS 650D Body $700.00 n/a $509.00 $509.00 $509.00 27%27 EOS 650D W/18-55mm $770.00 n/a $599.00 $599.00 $599.00 22%28 EOS 650D W/18-135IS $1,060.00 $890.00 $799.00 $799.00 $799.00 25%29 EOS 70D (W) Body $1,220.00 n/a $929.00 $909.00 $899.00 26%30 EOS 70D (W) 18-55mm $1,330.00 n/a $1,019.00 $999.00 $999.00 25%31 EOS 70D (W) 18-135mm STM $1,550.00 n/a $1,239.00 $1,219.00 $1,209.00 22%32 EOS 70D (W) 18-200mm $1,650.00 $1,390.00 $1,329.00 $1,309.00 $1,299.00 21%33 EOS 60D Body $860.00 n/a $590.00 $590.00 $590.00 31%
Grey Market
Canon Grey Prices For DSLRs in AprilNo. Model i-Qlick’s RSP
KNY Promo Price
Febuary Lowest
Grey Price
March Lowest Grey
Price
April Lowest
Grey Price% Diff from i-Qlick’s RSP
34 EOS 60D W/18-55IS $930.00 n/a $679.00 $679.00 $679.00 27%
35 EOS 60D W/18-135IS $1,180.00 $1,090.00 $879.00 $879.00 $870.00 26%
36 EOS 60D W/18-200IS $1,290.00 $1,190.00 $989.00 $979.00 $979.00 24%
37 EOS 7D (B) $1,420.00 n/a $925.00 $929.00 $929.00 35%
38 EOS 7D W/18-135IS $1,760.00 n/a $1,215.00 $1,215.00 $1,215.00 31%
39 EOS 7D W/15-85IS $2,180.00 n/a $1,425.00 $1,425.00 $1,425.00 35%
40 EOS 6D Body W $2,050.00 n/a $1,399.00 $1,399.00 $1,399.00 32%
41 EOS 6D W24-105L (N) $2,440.00 n/a $2,129.00 $2,129.00 $2,129.00 13%
42 EOS 6D w 24-105L W $2,480.00 $2,480.00 $2,060.00 $2,060.00 $2,060.00 17%
43 EOS 6D W24-70(N) $3,150.00 n/a $2,549.00 $2,549.00 $2,549.00 19%
44 EOS 5D III Body $3,040.00 n/a $2,600.00 $2,570.00 $2,550.00 16%
45 EOS 5D III W/24-105 $3,690.00 $3,690.00 $3,309.00 $3,219.00 $3,150.00 15%
46 EOS M w 18-55IS (BK) $470.00 n/a $349.00 $349.00 $349.00 26%
47 EOS M w 18-55+22+90EX (SL) $750.00 n/a $445.00 $445.00 $445.00 41%
Grey Market
Canon Grey Prices For Lens in AprilNo. Model i-Qlick’s RSP
KNY Promo Price
Febuary Lowest
Grey Price
March Lowest Grey
Price
April Lowest
Grey Price% Diff from i-Qlick’s RSP
1 EF50mm f/1.8 II $110.00 n/a $95.00 $95.00 $95.00 14%2 EF75-300mm f/4-5.6 III $226.00 n/a $139.00 $139.00 $139.00 38%3 EF40/2.8 STM $234.00 n/a $145.00 $145.00 $145.00 38%5 EF-S18-55mm f/3.5-5.6 IS II $262.00 n/a $95.00 $95.00 $95.00 64%7 EF-S55-250mm f/4-5.6 IS II $321.00 n/a $149.00 $149.00 $149.00 54%8 EF35mm f/2.0 $354.00 n/a $295.00 $295.00 $295.00 17%9 EF50mm f/1.4 USM $462.00 n/a $239.00 $239.00 $239.00 48%
10 EF85mm f/1.8 USM $472.00 n/a $369.00 $369.00 $369.00 22%11 EF-S18-135mm f/3.5-5.6IS USM $515.00 n/a $289.00 $289.00 $289.00 44%12 EF-S60mm f/2.8 Macro USM $534.00 n/a $659.00 $659.00 $659.00 -23%13 EF28mm f/1.8 USM $587.00 n/a $479.00 $479.00 $479.00 18%14 EF28-135mm f/3.5-5.6 IS USM $587.00 n/a $339.00 $339.00 $339.00 42%15 EF20mm f/2.8 USM $596.00 n/a $449.00 $449.00 $449.00 25%16 EF-S18-135 f/3.5-5.6 IS STM $627.00 n/a $319.00 $319.00 $319.00 49%17 EF100mm f/2.8 Macro USM $658.00 n/a $469.00 $469.00 $469.00 29%18 EF-S10-22mm f/3.5-4.5 USM $774.00 n/a $639.00 $639.00 $639.00 17%19 EF-S18-200mm 3.5-5.6 IS $774.00 n/a $400.00 $400.00 $400.00 48%20 EF-S15-85mm f/3.5-5.6ISU $828.00 n/a $499.00 $499.00 $499.00 40%21 EF70-300mm f/4-5.6 IS USM $880.00 n/a $379.00 $379.00 $379.00 57%
Grey Market
Canon Grey Prices For Lens in AprilNo. Model i-Qlick’s RSP
KNY Promo Price
Febuary Lowest
Grey Price
March Lowest Grey
Price
April Lowest
Grey Price% Diff from i-Qlick’s RSP
22 EF17-40mm f/4 L USM $887.00 n/a $690.00 $690.00 $690.00 22%23 EF70-200mm f/4 L USM $866.00 n/a $629.00 $629.00 $629.00 27%24 EF100mm f/2.8 L Macro IS USM $911.00 n/a $819.00 $788.00 $788.00 14%25 EF135mm f/2.0 L USM $1,002.00 n/a $909.00 $909.00 $909.00 9%26 EF-S17-55mm f/2.8 IS USM $1,111.00 n/a $879.00 $879.00 $879.00 21%27 EF24-105mm f/4 L IS USM $1,199.00 n/a $680.00 $655.00 $655.00 45%28 EF70-200mm f/4 L IS USM $1,283.00 n/a $1,049.00 $1,049.00 $1,049.00 18%29 EF8-15mm f/4 L Fisheye USM $1,323.00 n/a $1,189.00 $1,189.00 $1,189.00 10%30 EF70-300mm f/4.5-5.6 DO IS USM $1,333.00 n/a $1,259.00 $1,259.00 $1,259.00 6%31 EF70-300mm f/4-5.6 L IS USM $1,357.00 n/a $1,199.00 $1,199.00 $1,199.00 12%32 EF70-200mm f/2.8 L USM $1,399.00 n/a $1,199.00 $1,199.00 $1,199.00 14%33 EF35mm f/1.4 L USM $1,508.00 n/a $1,219.00 $1,219.00 $1,219.00 19%34 EF50mm f/1.2 L USM $1,610.00 n/a $1,335.00 $1,335.00 $1,335.00 17%35 EF16-35mm f/2.8 L II USM $1,612.00 n/a $1,389.00 $1,389.00 $1,389.00 14%36 EF24mm f/1.4 L II USM $1,776.00 n/a $1,469.00 $1,469.00 $1,469.00 17%37 EF100-400mm f/4.5-5.6 L IS USM $1,875.00 n/a $1,399.00 $1,399.00 $1,399.00 25%38 EF24-70mm f/2.8 L II U $2,203.00 n/a $1,839.00 $1,839.00 $1,839.00 17%
Grey Market
Canon Grey Prices For Lens in April
No. Model i-Qlick’s RSPKNY
Promo Price
Febuary Lowest Grey
Price
March Lowest
Grey Price
April Lowest
Grey Price% Diff from i-Qlick’s RSP
39 EF14mm f/2.8L II USM $2,257.00 n/a $2,049.00 $2,049.00 $2,049.00 9%
40 EF70-200mm f/2.8 L IS II USM $2,294.00 n/a $2,055.00 $2,040.00 $2,040.00 11%
41 EF85mm f/1.2 L II USM $2,372.00 n/a $1,849.00 $1,849.00 $1,849.00 22%
42 EF28-300mm f/3.5-5.6 L IS USM $2,523.00 n/a $2,369.00 $2,369.00 $2,369.00 6%
43 EF-S18-135mm f/3.5-5.6IS USM $489.00 n/a $275.00 $275.00 $275.00 44%
44 EF-S18-135 f/3.5-5.6 IS STM $596.00 n/a $310.00 $310.00 $310.00 48%
45 EF-S18-200mm 3.5-5.6 IS $735.00 n/a $399.00 $399.00 $389.00 47%
46 EF-S18-55mm f/3.5-5.6 IS II $244.00 n/a $85.00 $85.00 $85.00 65%
47 EF17-40mm f/4 L USM $848.00 n/a $685.00 $675.00 $675.00 20%
48 EF50mm f/1.4 USM $439.00 n/a $339.00 $339.00 $339.00 23%
49 EF85mm f/1.8 USM $449.00 n/a $375.00 $375.00 $375.00 16%
i-Qlick’s Activities
ICP April Report 2014
i-Qlick’s Activities
Khmer New Year Promo Flyer (29 Mar to 11 Apr 2014)• Promotion Period: 29 Mar to 11 Apr 2014• Roadshow at i-Qlick Showroom : 29 Mar to 6 Apr 2014• Promotion highlight: Raining Cash Game in i-Qlick Money
Chamber
i-Qlick’s Activities
Promotion PublicityPrint media:
Phnom Penh post (Reach: 2,000 per issue) Jian Hwa Daily (Reach: 9,000 per issue) Rasmei Kampuchea (Reach: 35,000 per issue) Koh Santepheap Daily (Reach:3 5,000 per issue) The Commercial Daily (Reach:9,000 per issue) Cambodia Daily (Reach: 30,000per issue) Kampuchea Thmei (Reach: 35,000per issue)
Online media: Sabay and khmerload websites Facebook Emails to database contacts
Promotion 30s TVC: http://youtu.be/vIfsj1dqygw Hang Mea PPCTV9 PPC TV 10 TV8
Radio FM89 FM102 FM104.5 FM102.25
SMS Blast More than 399k SMS to i-Qlick database and SMS Blast
Flyer Distribution 20,000 flyers distributed
i-Qlick’s Activities
Promotion flyers at dealer shops
i-Qlick’s Activities
Khmer New Year Roadshow at i-Qlick Showroom
i-Qlick’s Activities
Khmer New Year Roadshow at i-Qlick Showroom
i-Qlick’s Activities
Raining Cash Game in i-Qlick Cash Chamber
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP Promo RSP
Discount % Free gift Total Sold
1 EOS 650D kit 18-135mm $1,060 $890 16% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 15
2 EOS 1100D kit 18-55mm $440 $399 9% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+ Camera Bag 9
3 EOS 6D kit 24-105mm(WG) $2,480 $2,480 - Veilborn Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 1
4 EOS 60D kit 18-135mm $1,180 $1,090 8% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 10
5 EOS 70D(W) kit 18-200mm(W) $1,650 $1,390 16% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 10
6 EOS 700D kit 18-135mm STM $1,010 $990 2% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 6
7 EOS 5D Mark III kit 24-105mm $3,690 $3,690 - Veilborn Tripod+Sandisk CF Card 8GB Etreme+PIXMA16GB+Camera Bag 3
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP
Promo RSP
Discount % Free gift Total Sold
8 EOS 1200D kit 18-55mm $590 $590 - Aria AA-722ST Tripod + SD Card 16GB
CL10+PIXMA16GB+Camera Bag 10
9 PowerShot SX280 $259 $249 4% PIXMA 16GB Thumbdrive+SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 14
10 PowerShot G15 $359 $339 6% PIXMA 16GB Thumbdrive+SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 4
11 PowerShot S120 $389 $369 5% PIXMA 16GB Thumbdrive+SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 5
12 PowerShot G1x $519 $489 6% PIXMA 16GB Thumbdrive+Sandisk SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 3
13 PowerShot A2500 $85 $79 7% SanDisk SD Card 4 GB 18
14 PowerShot A2600 $95 $89 6% SanDisk SD Card 4 GB 39
15 IXUS 255 $239 $199 17%PIXMA 16GB Thumbdrive+Sandisk SD card 4
GB+PIXMA USB Light/fan+Canon Calculator LC-210 HI III
4
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP
Promo RSP
Discount % Free gift Total Sold
16 PIXMA MP237 $79 $69 - - 15
17 PIXMA MG2470 $86 $79 8% - 4
18 PIXMA E510 $109 $99 9% - 8
19 PIXMA MG3570 $120 $109 9% - 4
20 PIXMA MG5570 $133 $122 8% - 6
21 PIXMA MG6470 $178 $167 6% - 1
22 PIXMA IP100 $254 $239 6% - 1
Angkor Sankranta“i-Qlick shoot & print booth”
Report14-16 April 2014
i-Qlick’s Activities
Event Overview
• Date of the event: 14th-16th Apr 2014• Location: Angkor Wat - Pa Jek Seila Than (Siem Reap Province)• Total visitors: About 1 million people• Total visitors to i-Qlick booth: About 5,000 people• Total prints: About 4000 prints• Price per print:
Selphy print: 2000 Riel A5 PIXMA print: 4000 Riel
i-Qlick’s Activities
Event Objectives• Canon brand visibility in Siem Reap• Promoting Selphy printers (including new model Selphy CP820)• Promoting PIXMA 7170• Promoting ICP products with support prizes Photo Competition
Target Audience • Local event visitors in Siem Reap (from Siem Reap and Provinces
in Cambodia)• Tourists and expats living in Siem Reap
i-Qlick’s Activities
Announcement on i-Qlick Facebook Page
i-Qlick’s Activities
Photo Printing
Photo Printing
Free prints offered to VIPs and Representatives
Angkor Sankranta - Photo Expo ContestMain Sponsor: i-Qlick
i-Qlick’s Activities
Participants data
Total Number of participants: 111
Equipment used: Canon: 61 = 55%Nikon: 18 = 16%iPhone: 8 = 7%N/A: 8 = 7%Phone(No Model): 6 = 5%Nokia: 4 = 4%Samsung: 3 = 3%Sony: 2 = 2%iPad: 1 = 1%
Winning picturesTheme 1 – “Culture & Traditions at Angkor Sankranta”
Winning picturesTheme 2 – “Smile of Angkor Sankranta”
Photo Competition Prize Giving CeremonyIn presence of H.E. Hun Many – Ministry of Environment
Canon Imaging Academy
ICP April Report 2014
Canon Imaging Academy
CIA Class Activities
• 2 Basic Photography Courses by Miller, started in mid April
• 40 students signed up (DSLR customers from Khmer New Year Promotion who are entitled for free lessons)
Q-Studio
ICP April Report 2014
Q-Studio
1 April, Studio Rental• Jeremie Montessuis
Q-Studio
7 April, Studio Rental• Jeremie Montessuis
Q-Studio
9 April, Studio Rental• 17triggers
Paid Advertisements
ICP April Report 2014
Paid Advertisements
• Kampuchea Thmei daily • Raksmei Kampuchea daily
• Jian Hua daily
• Phnom Penh Post daily
Khmer New Year Promotion
Paid Advertisements
• Koh Santepheap daily
PowerShot S200 and PowerShot N100 Advertisement
Paid Advertisements
Selphy CP820 and CP910 Advertisement
• Electronic Magazine
Paid Advertisements
Online Advertisements • Sabay Website
Paid Advertisements
Online Advertisement• It is stated at the end of the news videos that it is shot by Canon equipment
from i-Qlick and Canon
Paid Advertisements
Cinema Advertisements • Legend, TK and Cineplex• TVCs on EOS 70D and EOS 100D
Paid Advertisements
Canon TVCs in Cafes and Restaurants • TVCs on EOS 70D and EOS 100D• T&C coffee, Pizza World• April 2014
Paid Advertisements
ICP Tuk Tuks
• 200 Tuk Tuks around Phnom Penh• April 2014
Product Reviews
ICP April Report 2014
Product Reviews
• Khmer version • https://www.youtube.com/watch?v=ZJZz5EPbwG4 • https://
www.facebook.com/photo.php?v=306565472827251&set=vb.251057788378020&type=2&theater
EOS 700D Product Review by Cambo Report
Product Reviews
• April 2014 Issue
EOS 700D Product Review by Electronic Magazine
Product Reviews
• April 2014 Issue• PowerShot SX700 HS• EOS 1DC• IXUS 155• PowerShot D30
Other Product Features in Electronic Magazine
ICP April Report 2014
• i-Qlick’s Facebook page now has 56,381 Likes and 585,942 Total Reach• This month, the page gained 3043 Likes• Continuing our facebook promotion campaign on EOS 700D:
i-Qlick’s Facebook page
Video review of EOS 700D by CIA Lecturer, Miller:1,111 Likes, 23 Comments, 243 Shares 72,608 People Reached
Video review of EOS 700D:304 Likes, 17 Comments, 82 Shares
Khmer New Year Promotion Postings• Received 591 Likes, 20 Comments, 11 Shares and more than 32,000 People
Reached
Product Specific Postings
Branding posts
Other posts
Khmer New Year VideoKhmer new year video directed and produced by Mr Chun Bunawath, CIA lecturer with equipment sponsored by i-Qlick.https://www.youtube.com/watch?v=lxh2VOYKFB8
Canon Photo Contest • We promoted this contest on facebook
Angkor Sangkranta Event Postings
Pictures from the event Sharing Angkor Sangkran Photo Contest
Cambodia Canon Photography Club
• This group now has 3,198 members, adding new 178 members this month• There are many picture postings of Angkor Sangkran this month• There also frequent discussion of photography issues
We also post in many facebook groupsPhotography Related GroupsCambodia Canon Photography Club (CCPC) 3,198 members(CCPC Siem Reap) 69 members@homePhotography Talk Session 1,994 membersCanon Imaging Academy ( CIA ) 163 membersPhnom Penh Photographer (P3) Club 271 membersCAMBODIA CAMERA CONSULTANT 578 membersCambodia Photographer Association ( CPA ) 10,664 membersCambodia International Photography ( CIP ) 6,556 membersBasic Photography 397 membersEveryday Shooting ( Photo Community ) 95 membersLove Photo Shooting 186 membersAmateur Photographer (AP) 977 membersShare Portraits 548 membersFRIENDLY PHOTO GRAPHY 156 membersPhotography Tips and Knowledges 285 membersNEW GENERATION PHOTOGRAPHY ( nGP ) 191 membersBF ( Best fotos ) 460 membersStudio Image 2012 206 membersSIEM REAP PHOTOGRAPHER CLUB 482 membersAsian Photographer 2,238 membersShare your Photography Page Here 281 membersPhotography Xtremist - Be XtraOrdinary 1,750 members
Other Joy 9 193 membersPromotion ពាណិ� ជ្ជ�កម្ម� 1,829 membersI Want A Couple (Find Your Love Here) 78,178 membersSmart Phone Training 53,359 membersConsulting Group 23,311 membersចែករំ�ចែ ក�ណេះណិ�ដឹ�ង IT 37,268 membersផ្ស�ព្វ�ផ្ស�យពាណិ� ជ្ជ�កម្ម�ណេះ�យណេះ�រំ �/Free Advertisement 238,776 members♫♫Photos Champion/ណេះជ្ជ�ងឯករំ �បថត♫♫ 174,471 membersអ្ន$កក%បណេះ&' �អា�ន្ន$ ន្ន�ង អ្ន$កមាន្នគំ�ន្ន�តណេះ,គំជ្ជ-យ 7,414 membersANGKORWAT Cambodia 101,989 memberseZeDiscount 1,604 members
Competitors’ Activities
ICP April Report 2014
Competitor’s Activities
Nikon’s Facebook
• Nikon now has 28,413 likes and 1,793 talking about this.• Their page gained 2,739 likes this months• The most likes received is the below posting with 340 likes.
Competitor’s Activities
Nikon Khmer New Year Promotion• Ended on 12th April 2014
Competitor’s Activities
Nikon King’s Birthday Promotion• Promotion from 1st May until 31st May 2014
Competitor’s Activities
Nikon King’s Birthday Promotion• Nikon 1 J2 along bundled with Nikon Coolpix S800c is selling at
$760. Customer gets another $20 voucher to purchase any item from Nikon Showroom.
Nikon announced the launch of the Mother's Day Photo Contest 2014, starting from 11th to 25th May 2014!
Prizes: - Grand winner = S9500 -First runner up = PJ1200-Second runner up = L610The winning photos will be exhibited in Nikon lounge
How to enter:- On 11th May 2014, they will post a link to their contest tab where participants can submit pictures -Only photos taken with Nikon cameras are accepted-The photos will be judged by the Nikon Team based on quality and emotions-The photo must relate to happy moments with the mother
Competitor’s Activities
Nikon Mother’s Day Photo Contest
Competitor’s Activities
Nikon D3300 Featured on Facebook Page
• Nikon D3300
Competitor’s Activities
Special Promotion For Nikon D5300 18-55mm
Competitor’s Activities
Nikon D3300 & 3200 In-Depth ClassD3300 & D3200 In-Depth Class:- Class date: 26th April 2014- Class fee: $50- Free for any customers who bought D3300 & D3200 at Nikon
Showroom or their dealer shops (with HGB Trading warranty card)
Competitor’s Activities
Best Deal Of The Month• Nikon D5300 kit 18-55mm VRII +
50mm 1.4G and Speed light SB400 for only $1,199
Competitor’s Activities
Nikon DSLR Sensor Cleaning• Nikon user can clean their
DSLR's Sensor for just $3 at Nikon Showroom.
• Free sensor cleaning if their warranty card is valid.
Competitor’s Activities
Nikon Offer VIP Tickets To Watch MISS A LIVE
• WIN VIP Tickets to watch MISS A LIVE at Koh Pich Theater on 6th April!! Question: What is the address of Nikon Showroom.How to win:-Correctly answer the question and mention 5 friends with answer.-Have the most Likes (using fake accounts will be disqualified automatically.)Winner will be announced on 3rd March at 6pm!! Best of luck everyone!!
Competitor’s Activities
Nikon Featured In Electronic Magazine
• April 2014 Issue• Nikon D5300 review• Nikon D3300 review
Competitor’s Activities
Nikon Cambodia Facebook’s Page
• Nikon Cambodia Facebook’s Page has 1,506 members
Competitor’s Activities
Cambodia Nikon Photography Club Facebook’s Page
• Cambodia Nikon Photography club Facebook’s Page has 242 members
Competitor’s Activities
Nikon Product Launch In Electronic Magazine• April 2014 Issue• Product Launch of D3300,
Df and D4s
Competitor’s Activities
Sony Projector Launch In Electronic Magazine • April 2014 Issue• Launch of projectors:
• VPL-VW500ES 4K • 3D VPL-HW55ES
Service Report
ICP April Report 2014
Service Report
Service Report for April Local Service Monthly for April - 2014
Received items Product Total by
Product Repaired Not Repaired Outstanding
DC 33 24.8% 24 18% 6 4.5% 3 2.3%
ICP DSLR 81 60.9% 36 27% 44 33.1% 1 0.8%
133 LENS 19 14.3% 18 14% 0 0.0% 1 0.8% DV 0 0.0% 0 0% 0 0.0% 0 0.0%
Why Not Repaired 133
A Description ICP1 Repair costs consideration 21 15.8%2 EOL model, no parts available 12 9.0%3 Repair time not acceptable 16 12.0%4 Upgrade to new models 0 0.0%5 Badly tempered 0 0.0%
6 Bad condition items 1 0.8%
50 37.6%
Why OutstandingB Description ICP1 Still within repair turnaround time 1 0.8%2 Waiting customer confirmation 0 0.0%3 Sending to repair at CSPL 4 3.0%4 Waiting return shipment from CSPL 0 0.0%5 Waiting repair parts from CSPL 0 0.0%
6 Waiting to repair (technicians busy) 0 0.0%
5 3.8%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference ICP ICP Dept
1 Spare parts issue? A1, B5 16% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 31% Yes (Basic repair)
3 Need more technicians? A3, B6 12% Yes (1 tech)
4 CSPL to reduce Spare Parts cost? A1, A4 16% Not required
5. etc.
Upcoming Activities
ICP April Report 2014
Upcoming Activities
Up Coming Activities for May• i-Qlick’s Business Partner Appreciation Night 3 (3 May 2014) • i-Qlick’s Anniversary Promotion (3-18 May 2014) • Chain Stores Special Promotion (24 May – 1 June 2014)
• “Why is water important?” Online Contest in conjunction with UNESCO
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