hybrid meetings made simple & affordable | imex america

Hybrid  Mee*ngs  Made  Simple  and  Affordable:    Lower  your  costs  per  par.cipant    by  increasing  your  reach  &  engagement  

Photos,  Findings  &  Ques*ons  

TwiAer  &  Instagram:  @GHeijkoop    #IMEX14  

My  defini*on  of  a  ‘hybrid  event’  

An  event  where  both  a  live  and  online  audience  are  par.cipa.ng  in  the  same  experience  at  the  same  *me  from  different  loca.ons    

My  defini*on  of  a  ‘hybrid  event’  

My  defini*on  of  a  ‘hybrid  event’  

Where  do    you  stand?  

I  have  par*cipated  in  an    event  as  an  ‘online  delegate’  

Agree  Disagree  

I  will  be  involved  in    hybrid  events  in  the  future  

Agree  Disagree  

I  will  be  involved  in    hybrid  events  in  the  future  

Agree  Disagree  70%  

MPI  Hybrid  Mee.ng  Survey  -­‐  Sept,  2012  -­‐  1,800  respondents  

I  will  be  involved  in    hybrid  events  in  the  future  

Agree  Disagree  51%  

MPI  Mee.ngs  Outlook  -­‐  April,  2014  

I  know  all  there  is  to    know  about  hybrid  events  

Agree  Disagree  

I  know  all  there  is  to    know  about  hybrid  events  

Agree  Disagree  

1. Why are you standing where you are standing?

2. What would you need to move further to the right?

why?  

Mieke  van  Loenen  Director  of  events,  ICCA  

“In  advance  I  was  not  sure  of  what  to  expect,  but  there  was  so  much  posi*ve  energy!      It  brought  people  closer  together,  which  really  suits  the  values  ��of  our  brand”  

Video  link:  hAp://bit.ly/IntertrafficLive    

Chris*an  Middelthon,    online  par.cipant  FRESH14    

“Was  on  my  way  for  skiing  today,  never  got  out  –  s*ll  sidng  here  in  my  ski  clothes  watching  #FRESH14  online.    Great  conference!”    

Target  audience  

 Online  engaged  

Increase  your  reach  &  engagement  

Live  delegates  

Associa*on  Bidding  

85  live  delegates  

605  online  viewers  

from  75  countries  

FRESH  Conference  

165  live  delegates  

880  online  viewers    

from  102  countries  

Benefits  are  clear!  1.  Increased  reach  2. More  engagement  with  your  audience  3.  Sponsor  opportuni.es  4.  Reduc.on  of  CO2  &  travelcosts  5. Massive  amount  of  marke.ng  content  

how?  

Corporate  Increase  reach  

How  to  design  a  hyrid  event?  Live  event            |  

Interac*ve  broadcast  

Mee*ngselect  Experience  

Corporate  Internal  communica0on  

How  to  design  a  hyrid  event?  Day  2        |  

Interac*ve  broadcast  

DSM  Innova*on  Summit   Day  1  

Assoca*on  Increase  reach  

How  to  design  a  hyrid  event?  Day  1   Day  3  Day  2  Amsterdam,  

Netherlands  

Day  2  Day  1  Bangkok,  Thailand  

Beijing,  China  P.R.  

Offices  

Mobiles  

Hybrid  bidding  seminar  

How  to  design  a  hyrid  event?  Day  1   Day  3  Day  2  FRESH,  

Conference  

Amsterdam  

Offices  

Mobiles  

Mee*ng  Team

s  

Conten  Produc*on  

Value  of  entertainment  

Effec*ve  Mee*ng  Team

s  

Assoca*on    Increase  engagement  

Live  &  Online  Formats  

How  to  design  your  hybrid  format?  Amer-­‐Show  Pre-­‐Show   LIVE  Interac*ve  session  

what?  

What  does  a  hybrid  event  cost?  

Meet  the  crew  …  

Hybrid  event  crew:  program  designer  

Hybrid  event  crew:  camera  crew  

Hybrid  event  crew:  presenter  

Hybrid  event  crew:  moderator  

Hybrid  event  crew:  produc*on-­‐assistant  

Hybrid  event  crew:  min.  4-­‐6  people!  

So  what  does  it  cost  …    5% 5%

8%

10%

15%

20%

30%

Streaming & Internet Post-production

Program design & content

Marketing support

Projectmanagement

Video Production

Online Engagement Team

7%

Virtual platform

Revenue  opportuni*es  hybrid  events  ü Banners  &  logo’s  ü Bumpers  &  instarts  ü Pre-­‐roll  &  post-­‐roll  ü Virtual  Goodiebag  ü Lead  genera.on  ü Paid  par.cipa.on    

Sponsors  are  seen!  

#reflec*on  apply  to  your  own  situa*on  

Gerrit  Heijkoop  Partner  LiveOnlineEvents      Twi[er:    @GHeijkoop    #IMEX14  Web:      www.Live-­‐Online-­‐Events.com  

E-­‐mail:    Gerrit@Live-­‐Online-­‐Events.com