how to use strategies of design thinking€¦ · •design thinking draws on logic, imagination,...
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RUC-APS – www.ruc-aps.eu
Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10
cecilia.challiol@lifia.info.unlp.edu.ar
How to use strategies of Design Thinking in a not traditional way
RUC-APS – www.ruc-aps.eu
My background
• PhD in Computer Science
• Facilitator in Experiential Learning• Experiential intervention resources for working
with groups and organizations
• Training Program in Ontological Coaching with NLP
• Executive Program in Design Thinking: how tocreate innovative businesses
RUC-APS – www.ruc-aps.eu
¿How to use strategies of Design Thinking in a not traditional way?
Design ThinkingIn-situ co-design
Mobile Applications
RUC-APS – www.ruc-aps.eu
Design Thinking
“Design thinking can be described as a discipline that usesthe designer’s sensibility and methods to match people’sneeds with what is technologically feasible and what aviable business strategy can convert into customer valueand market opportunity” (Tim Brown, 2008)
(Tim Brown, 2008) Design Thinking Thoughts: Definitions of Design Thinking retrieved fromhttps://designthinking.ideo.com/?p=49
RUC-APS – www.ruc-aps.eu
Design Thinking as a Strategy for Innovation
RUC-APS – www.ruc-aps.eu
Design Thinking - Innovation
https://inter-cultura.com
RUC-APS – www.ruc-aps.eu
• Design thinking draws on logic, imagination, intuition andsystemic reasoning to explore the possibilities of what couldbe and to create desired outcomes that benefit the enduser (the customer).
• A design mindset is not problem-focused, it’s solution-focused and action-oriented. It involves both analysis andimagination.
Design Thinking
RUC-APS – www.ruc-aps.eu
Design Thinking – Double Diamond Process
Design Thinking Framework - The Design Council (UK) - https://www.designcouncil.org.uk
RUC-APS – www.ruc-aps.eu
RUC-APS – www.ruc-aps.eu
Initial Insight
Stimulus -Problem
RUC-APS – www.ruc-aps.eu
Discover - Empathise
ResearchObservation
User- CenterDesign
RUC-APS – www.ruc-aps.eu
Discover - Empathise
• Surveys
• Observation – Interpretation
RUC-APS – www.ruc-aps.eu
Discover - Empathise
• EmpathyMap
RUC-APS – www.ruc-aps.eu
Discover - Empathise
My participation of a Design
Thinking Experience
• EmpathyMap
RUC-APS – www.ruc-aps.eu
Define
FocusClassification
RefinePlan
Identify areas to focus on
RUC-APS – www.ruc-aps.eu
An opportunity of innovation
Vision or Plan
RUC-APS – www.ruc-aps.eu
An opportunity of innovation
My participation of a Design
Thinking Experience
RUC-APS – www.ruc-aps.eu
Develop
IdeationImagination
Iteration
Find potential solutions
RUC-APS – www.ruc-aps.eu
Develop
• Brainwriting
RUC-APS – www.ruc-aps.eu
Develop
• Brainwriting
My participation of a Design
Thinking Experience
RUC-APS – www.ruc-aps.eu
Develop
Brainwriting
vs.
Brainstorning
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
DesignCreate
PrototypePresent
Find a specific solution
InitialPrototype
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Cost-Benefit Matrix
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Value Preposition Canvas
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Value Preposition Canvas
My participation of a Design
Thinking Experience
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Bussiness Model Canvas
RUC-APS – www.ruc-aps.eu
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Bussiness Model Canvas
My participation of a Design
Thinking Experience
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
• Mockups
• Role Play
• Videos
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
My participation of a Design
Thinking Experience
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
My participation of a Design
Thinking Experience
RUC-APS – www.ruc-aps.eu
InitialPrototype
Design Thinking
DiscoverEmpathise
Define Develop DeliverPrototype
RUC-APS – www.ruc-aps.eu
Design Thinking - Critical Success Factors
• Leadership: Link design thinking initiatives to your strategic goals. Provide direction, resources, and commitment.
• People: Enable champions to lead the change through successful lighthouse projects. Build up an internal design thinking community where best practices are shared.
• Process: Use the generic design thinking framework, but evolve the method and tools so they support your company’s objectives.
• Environment: Develop and create collaborative workspaces for your workforce. Use to co-innovate with your customers and partners.
https://www.creativityatwork.com/design-thinking-strategy-for-innovation
RUC-APS – www.ruc-aps.eu
Create Options Selected Options
Diverge - Converge
RUC-APS – www.ruc-aps.eu
¿How to use strategies of Design Thinking in a not traditional way?
Design ThinkingIn-situ co-design
Mobile Applications
RUC-APS – www.ruc-aps.eu
Discover - Empathise
ResearchObservation
User- CenterDesign
RUC-APS – www.ruc-aps.eu
Discover - Empathise
Facilitating an in-situ co-design experience using
strategies of Design Thinking
RUC-APS – www.ruc-aps.eu
Define
FocusClassification
RefinePlan
Identify areas to focus on
RUC-APS – www.ruc-aps.eu
Define
Facilitating an in-situ co-design experience using
strategies of Design Thinking
RUC-APS – www.ruc-aps.eu
Define
Facilitating an in-situ co-design experience using
strategies of Design Thinking
RUC-APS – www.ruc-aps.eu
Develop
IdeationImagination
Iteration
Find potential solutions
RUC-APS – www.ruc-aps.eu
Develop
• Brainwriting
Facilitating an in-situ co-design experience using
strategies of Design Thinking
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
DesignCreate
PrototypePresent
Find a specific solution
InitialPrototype
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Matrix of Cost-Beneficts
Facilitating an in-situ co-design experience using
strategies of Design Thinking
RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
Facilitating an in-situ co-design experience using
strategies of Design Thinking
RUC-APS – www.ruc-aps.eu
Design ThinkingOther
approaches
RUC-APS – www.ruc-aps.eu
https://www.mendix.com/blog/design-thinking-vs-agile-combine-problem-finding-problem-solving-better-outcomes/
Design Thinkingcombined with otherapproaches
RUC-APS – www.ruc-aps.eu
¿How to use strategies of Design Thinking with a distributed teams?
Design Thinking Distributed Teams(RUC-APS)
Defining a new innovation approach
RUC-APS – www.ruc-aps.eu
Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10
cecilia.challiol@lifia.info.unlp.edu.ar
How to use strategies of Design Thinkingin a not traditional way
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