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RUC-APS – www.ruc-aps.eu Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10 [email protected] How to use strategies of Design Thinking in a not traditional way

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Page 1: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10

[email protected]

How to use strategies of Design Thinking in a not traditional way

mailto:[email protected]
Page 2: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

My background

• PhD in Computer Science

• Facilitator in Experiential Learning• Experiential intervention resources for working

with groups and organizations

• Training Program in Ontological Coaching with NLP

• Executive Program in Design Thinking: how tocreate innovative businesses

Page 3: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

¿How to use strategies of Design Thinking in a not traditional way?

Design ThinkingIn-situ co-design

Mobile Applications

Page 4: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Design Thinking

“Design thinking can be described as a discipline that usesthe designer’s sensibility and methods to match people’sneeds with what is technologically feasible and what aviable business strategy can convert into customer valueand market opportunity” (Tim Brown, 2008)

(Tim Brown, 2008) Design Thinking Thoughts: Definitions of Design Thinking retrieved fromhttps://designthinking.ideo.com/?p=49

Page 5: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Design Thinking as a Strategy for Innovation

Page 6: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Design Thinking - Innovation

https://inter-cultura.com

Page 7: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

• Design thinking draws on logic, imagination, intuition andsystemic reasoning to explore the possibilities of what couldbe and to create desired outcomes that benefit the enduser (the customer).

• A design mindset is not problem-focused, it’s solution-focused and action-oriented. It involves both analysis andimagination.

Design Thinking

Page 8: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Design Thinking – Double Diamond Process

Design Thinking Framework - The Design Council (UK) - https://www.designcouncil.org.uk

Page 9: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Page 10: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Initial Insight

Stimulus -Problem

Page 11: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Discover - Empathise

ResearchObservation

User- CenterDesign

Page 12: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Discover - Empathise

• Surveys

• Observation – Interpretation

Page 13: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Discover - Empathise

• EmpathyMap

Page 14: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Discover - Empathise

My participation of a Design

Thinking Experience

• EmpathyMap

Page 15: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Define

FocusClassification

RefinePlan

Identify areas to focus on

Page 16: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

An opportunity of innovation

Vision or Plan

Page 17: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

An opportunity of innovation

My participation of a Design

Thinking Experience

Page 18: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Develop

IdeationImagination

Iteration

Find potential solutions

Page 19: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Develop

• Brainwriting

Page 20: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Develop

• Brainwriting

My participation of a Design

Thinking Experience

Page 21: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Develop

Brainwriting

vs.

Brainstorning

Page 22: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

DesignCreate

PrototypePresent

Find a specific solution

InitialPrototype

Page 23: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Cost-Benefit Matrix

Page 24: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Value Preposition Canvas

Page 25: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Value Preposition Canvas

My participation of a Design

Thinking Experience

Page 26: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Bussiness Model Canvas

Page 27: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Page 28: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Bussiness Model Canvas

My participation of a Design

Thinking Experience

Page 29: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Prototype

• Mockups

• Role Play

• Videos

Page 30: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Prototype

My participation of a Design

Thinking Experience

Page 31: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Prototype

My participation of a Design

Thinking Experience

Page 32: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

InitialPrototype

Design Thinking

DiscoverEmpathise

Define Develop DeliverPrototype

Page 33: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Design Thinking - Critical Success Factors

• Leadership: Link design thinking initiatives to your strategic goals. Provide direction, resources, and commitment.

• People: Enable champions to lead the change through successful lighthouse projects. Build up an internal design thinking community where best practices are shared.

• Process: Use the generic design thinking framework, but evolve the method and tools so they support your company’s objectives.

• Environment: Develop and create collaborative workspaces for your workforce. Use to co-innovate with your customers and partners.

https://www.creativityatwork.com/design-thinking-strategy-for-innovation

Page 34: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Create Options Selected Options

Diverge - Converge

Page 35: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

¿How to use strategies of Design Thinking in a not traditional way?

Design ThinkingIn-situ co-design

Mobile Applications

Page 36: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Discover - Empathise

ResearchObservation

User- CenterDesign

Page 37: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Discover - Empathise

Facilitating an in-situ co-design experience using

strategies of Design Thinking

Page 38: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Define

FocusClassification

RefinePlan

Identify areas to focus on

Page 39: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Define

Facilitating an in-situ co-design experience using

strategies of Design Thinking

Page 40: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Define

Facilitating an in-situ co-design experience using

strategies of Design Thinking

Page 41: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Develop

IdeationImagination

Iteration

Find potential solutions

Page 42: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Develop

• Brainwriting

Facilitating an in-situ co-design experience using

strategies of Design Thinking

Page 43: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

DesignCreate

PrototypePresent

Find a specific solution

InitialPrototype

Page 44: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Matrix of Cost-Beneficts

Facilitating an in-situ co-design experience using

strategies of Design Thinking

Page 45: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Deliver - Prototype

• Prototype

Facilitating an in-situ co-design experience using

strategies of Design Thinking

Page 46: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Design ThinkingOther

approaches

Page 47: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

https://www.mendix.com/blog/design-thinking-vs-agile-combine-problem-finding-problem-solving-better-outcomes/

Design Thinkingcombined with otherapproaches

Page 48: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

¿How to use strategies of Design Thinking with a distributed teams?

Design Thinking Distributed Teams(RUC-APS)

Defining a new innovation approach

Page 49: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and

RUC-APS – www.ruc-aps.eu

Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10

[email protected]

How to use strategies of Design Thinkingin a not traditional way

mailto:[email protected]

Styling and design: intuition and analysis in industrial ...arahim/styling and design.pdf · Styling and design: intuition and analysis in industrial design Michael Tovey, Coventry

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