how to use social media to get the job you want

How to Sell Yourself Online

Malcolm Gordon

Wed, Sep 28th, 2011, 6-8pm

Strategy

Build the relationship first then sell second

The interview should be a formality. If you do this right they will know you

already

Glimpses of your intellect and capabilities

- Expert

Add value on a regular basis – talk with your prospects regularly

Different approaches and effort required for different industries

How To Create an Online Presence

Implementation – Points of Presence

BLOG/HUB

First Impressions Count

Assume that anyone can see everything you’ve

ever done online

Google yourself

Do’s & Don’ts

Do’s & Don’ts

Do

Get a professional email address

mal@malgordon.com

malgordon@iinet.net.au

About.me

mal.gordon@me.com

Do’s & Don’ts

Don’t

• Use an email address like:

• sxegirl@hotmail.com

• iliketoparty47@gmail.com

• Domains are cheap

Do’s & Don’ts

Do’s & Don’ts

• Does your work experience match up?

• Pictures of you drinking, vomiting, scantily clad

• Type of pages you have liked/groups you belonged to

• Is your profile open/closed?

• Generally for fun/socialising, don’t reach out to prospective employers here

• Might be changing because of new subscription feature and push to categorise contacts into lists

Do’s & Don’ts

Do’s & Don’tsComplete your Profile

• Aim for 100%

• Insert a profile pic – 7 times more likely to be viewed

• Keep it up to date – 12 times more likely to be viewed

• List skills & certifications

• Volunteering counts

• Join groups and contribute to discussions –demonstrate your skills

• Try visualize.me

Do’s & Don’ts• Use the recommendations feature

• Connect with the leaders in your industry and those you want to learn from/influence

• You will be surprised at who is on these networks and how willing they are to connect with you

Do’s & Don’ts

Don’t

• Use unprofessional profile images

• Be lazy when it comes to updating/contributing/requests for connection (use a personal message)

• Do what everyone else does

Don’t forget industry forums

Really Get Noticed

Points of Presence

• Second most searched site on the web

• Hard to do well

• Points for originality

• Stand out from the crowd

http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be

Implementation – Points of Presence

Googlepleasehire.me

Please Remember• Keep networking offline

• Have you got a card?

Contact:

mal@malgordon.com

Questions?