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How to Sell Yourself Online Malcolm Gordon Wed, Sep 28 th , 2011, 6-8pm

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How to use social media to get the job you want

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Page 1: How to use social media to get the job you want

How to Sell Yourself Online

Malcolm Gordon

Wed, Sep 28th, 2011, 6-8pm

Page 2: How to use social media to get the job you want

Strategy

Page 3: How to use social media to get the job you want

Build the relationship first then sell second

Page 4: How to use social media to get the job you want

The interview should be a formality. If you do this right they will know you

already

Page 5: How to use social media to get the job you want

Glimpses of your intellect and capabilities

- Expert

Page 6: How to use social media to get the job you want

Add value on a regular basis – talk with your prospects regularly

Page 7: How to use social media to get the job you want

Different approaches and effort required for different industries

Page 8: How to use social media to get the job you want

How To Create an Online Presence

Page 9: How to use social media to get the job you want
Page 10: How to use social media to get the job you want

Implementation – Points of Presence

BLOG/HUB

Page 11: How to use social media to get the job you want

First Impressions Count

Page 12: How to use social media to get the job you want

Assume that anyone can see everything you’ve

ever done online

Page 13: How to use social media to get the job you want

Google yourself

Page 14: How to use social media to get the job you want
Page 15: How to use social media to get the job you want

Do’s & Don’ts

Page 16: How to use social media to get the job you want

Do’s & Don’ts

Do

Get a professional email address

[email protected]

[email protected]

About.me

[email protected]

mailto:[email protected]
Page 17: How to use social media to get the job you want

Do’s & Don’ts

Don’t

• Use an email address like:

• [email protected]

• [email protected]

• Domains are cheap

mailto:[email protected]
Page 18: How to use social media to get the job you want

Do’s & Don’ts

Page 19: How to use social media to get the job you want

Do’s & Don’ts

• Does your work experience match up?

• Pictures of you drinking, vomiting, scantily clad

• Type of pages you have liked/groups you belonged to

• Is your profile open/closed?

• Generally for fun/socialising, don’t reach out to prospective employers here

• Might be changing because of new subscription feature and push to categorise contacts into lists

Page 20: How to use social media to get the job you want

Do’s & Don’ts

Page 21: How to use social media to get the job you want

Do’s & Don’tsComplete your Profile

• Aim for 100%

• Insert a profile pic – 7 times more likely to be viewed

• Keep it up to date – 12 times more likely to be viewed

• List skills & certifications

• Volunteering counts

• Join groups and contribute to discussions –demonstrate your skills

Page 22: How to use social media to get the job you want

• Try visualize.me

Page 23: How to use social media to get the job you want

Do’s & Don’ts• Use the recommendations feature

• Connect with the leaders in your industry and those you want to learn from/influence

• You will be surprised at who is on these networks and how willing they are to connect with you

Page 24: How to use social media to get the job you want
Page 25: How to use social media to get the job you want
Page 26: How to use social media to get the job you want
Page 27: How to use social media to get the job you want
Page 28: How to use social media to get the job you want
Page 29: How to use social media to get the job you want

Do’s & Don’ts

Don’t

• Use unprofessional profile images

• Be lazy when it comes to updating/contributing/requests for connection (use a personal message)

• Do what everyone else does

Page 30: How to use social media to get the job you want

Don’t forget industry forums

Page 31: How to use social media to get the job you want
Page 32: How to use social media to get the job you want

Really Get Noticed

Page 33: How to use social media to get the job you want

Points of Presence

• Second most searched site on the web

• Hard to do well

• Points for originality

• Stand out from the crowd

http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be

http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be
http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be
Page 34: How to use social media to get the job you want
Page 35: How to use social media to get the job you want

Implementation – Points of Presence

Googlepleasehire.me

Page 36: How to use social media to get the job you want

Please Remember• Keep networking offline

• Have you got a card?

Page 37: How to use social media to get the job you want
Page 38: How to use social media to get the job you want

Contact:

[email protected]

Questions?


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