how to use social media to build your career
Post on 18-Jul-2015
72 Views
Preview:
TRANSCRIPT
A presentat ion @ the Career Fa i r
Organized by Heaven’s C i t i zen ’s Chr is t ian Center
17 th January 2015
Becoming the A-Lister:
Deola Kayode
www.adeolakayode.com
me@adeolakayode.com
@delola
Becoming the Indispensable
in your dream career
2
Deola
KayodeDigital Brand Consultant
www.deolakayode.com
@delola
CIPM Awards 1997
SOWAMBE, 2012
Consul, Social bakersCertified Inbound Marketer
WordCamp Kenya, 2012
WordPress Nigeria
Punch Newspapers
Digital Brands Africa
Bloggers Republic
Teleios Consulting
Aquaonline Nigeria
@delola
Entrepreneurship + Job
What is a dream career?
While People
are looking for
jobs, employers
are looking for
people who are
not too busy
looking for jobs.
.
They are looking for people who
will solve their problems.
Some things won’t matter as much any more
Age
Money
School
Connections
Certifications
State of Origin
Class of Degree
Course Of Study
Who is an A-lister?
• MindSet
• SkillSet
• ToolSetIt’s all in your hands
How will you
then get
noticed?
Empowerment
Recruiters love it
Perception
Democratization of
Access
Be the authority
6 Things you can
do to build your
dream job
Today.
Take
ownership of
your brand
1
Brand or be BRANDED
• Whether you are building it or not; you have a brand
• More people will Google to look you up before they meet
you – even recruiters
• What shows up in search results on social media is both
what you have written or shared and what people have
said about you
• Take control of your online identity by being delibrate
Take advantage
of online
opportunities
2
Take Advantage of Online
Opportunities
• Many are free
• Relevant and contributes to your university
curriculum
• Proves your passion
• Separates you from the competition
• W3c Schools
• Content Marketing Institute
• Google Analytics
• HubSpot Academy
• Lynda.com
• Udemy
• MarketingProfs
• Codecademy
• Freelance websites
(Fiverr, Elance etc)
Start a Blog
3
Start a Blog
• Showcases your skills (creativity, written
communication, social web-savvy, tech-savvy)
• Proves your passion for your industry and
interests
• Adds more depth to your candidate profile
– Helps the employer understand you better
• Provides content that can be used on social
media
What to Blog About
• Your interests (sports, food, fashion)
• What you’re learning (books, conferences,
sessions, your internships, etc.)
• What you’re working on
• Your portfolio (if you design / develop)
• Pictures and Videos
Be Social
4
InstagramConsumer or Creator?
ITS TIME TO CHOOSE SIDES
• LinkedIn is one of the most effective ways to establish an online presence. – Your LinkedIn profile will usually rank on the 1st or 2nd page of
• LinkedIn should complement your resume, not duplicate it.– Add project highlights, multimedia presentations, links, and other
information about your interests, achievements, and work.
• Start with an appropriate photo. – Not having a photo is detrimental!
• Employers will Google you and check your
LinkedIn profile.
• Make sure your profile is complete and
impressive
• Build your connection *
• Get recommendations *
Those last two attract recruiters!
• Benefits of using Twitter
– Short format response enables recruiters
and hiring managers to quickly connect
with you
– Become known as a thought leader
– Add value by sharing and by posting
original content
– Let your real personality shine through (but
keep it professional!)
Hashtags (#) and Tweets
• Review timelines to determine hashtags to use
– Recruiters
– Industry leaders
• Target companies & insider/employees
• Use hashtags (#) with industry-specific terms
• Tweet to your network to gain key insights
– “Anyone know which manufacturers in Cedar Rapids are hiring?”
– “Can anyone suggest a good contact at [company]?”
• Review your privacy settings
• Remove and un-tag any inappropriate
photos, content, and posts.
• Graph Search– Customize searches for places, friends, interests,
etc.
– Narrow in on specific companies, cities, hobbies.
(People who work at Rockwell Collins in Cedar
Rapids)
– Use privacy settings to control what others can
search about you.
Engage your
Industry
5
Engage with Industry Ieaders
• Provide thought leadership
• Authors, leaders of companies / industry where you want
to be.
• Share / comment on their content
• Connect with them across social media platforms
• Mention, highlight, or interview them in your blog articles
Keep
showing up6
• Free, paid small – keep showing up
• Use every opportunity to build your self and serve others
• Coincidences happen
• If one advances confidently in the direction of his dreams,
and endeavours to live the life which has imagined, he will
meet with success unexpected in common hours
Henry David Thorerau
The world is yours ….. Take it
@delola
deolakayode@gmail.com
Questions?
PPT / Design Inspiration: Bob RuffoloPhotography: Bayo Omoboriowo
top related