how to use google places to grow local sales

Google™ places

What Is

Why should you use it?

Steps to set up your listing…

?

“Helping companies build an online presence”

Why Should You Use It?

• Be Found Online• Stand Out• Get Insights

What is Google™ Places?

• It’s a tool that enables business owners to manage their presence online

• Helps connect people to information from the best sources across the web

• Connects your business with local customers

Claim Your Google™ Places Page

• Get a main G-mail account for your business

• Do NOT get a P.O. Box or UPS Store address

• Use your REAL business name & address

• Most get confirmed with a postcard

How to Make Google™ Places 100% Complete

• Required Fields• Email• Website• Photo• Video• Hours• Payment• Categories

47%5%

10%10%10%

4%4%5%

No Toll Free Phone Numbers!Use local phone numbers only

• Never use Toll Free Numbers as your primary number!

• Use local phone numbers only• If you want to use your toll free

number use it as your secondary phone number

• Only use your Name, Address & Local Phone number throughout listing – never use PO Box or delivery addresses

Use All 200 Characters in Description

• Use all of the 200 characters allowed in your description

• Word in two 2-keyword phrases in your description

• Needs to sound good but you have to work in your keywords

Using Good Keywords

Good Example:Wedding Caterers

Bad Example: Atlanta Wedding Caterer

Complete the Hours of Operation

• List Your Hours of Operation!

• Make sure the hours listed match your hours listed on your website

• It makes a difference with Google™

Adding Photos & Video to Your Page- Photos-

• Add color & personality to your site!• You can upload up to 10 Photos… take

advantage of this opportunity

Adding Photos & Video to Your Page-Videos-

• Add 5 Videos to Your Site• Videos from YouTube are

acceptable; however, be sure to add GEOTAG, Date, & BUSINESS ADDRESS to it!

• You can use “Screen Capture” Video using Jing®

• Use the same Videos in your local citations

Reviews• Reviews help to get your citation indexed & rank

strong on Google™

• It takes 5 Reviews to get a “Star Rating”• Get reviews on other sites like Yahoo, City Search,

Insider Pages, Service Magic & Yelp

Reviews• Get reviews on other sites like Yahoo, City Search,

Insider Pages, Service Magic & Yelp

Customized Video Channels

• Create YouTube channel & use a keyword Optimized channel name

• Do the same with Vimeo & Daily Motion

• Take 5 modifiers from your photos

• Put your citation in the YouTube description box

Citations

• Build Super Pages® first – only service that makes sure the correct USPS mailing address is being used

• Check out the list of citation sites• Choose your top 3 keywords or

phrases• Everything needs to match up

between citations, website, Google™ Pages:

Business Name, Address, Phone Number & Website

Places to Get Citations

Social Media Links

• Facebook® & Twitter™ are your Top 2 media sites

• 2011 Google™ will make ranking in social media important for Google ™ page ranking

Website

• Get your website or a simple 1 page WordPress site, an InsiderPage™, or Facebook® Fan Page soon!

• Choose one as the home page and layer in links with primary keyword phrases to that page

Website Links

• Get links to your company website

• Use links from other websites in your area

Chamber of Commerce

Better Business Bureau

City/County Website

Local Newspaper

QR Codes

• QR Code is a 2D code that can be scanned by a Smart Phone

• Opens up a whole new world of information

• Deliver coupons & special offers

Coupons

• Improve your Google™ Places conversion rate

• Coupons are displayed on the Google™Place page and can be printed or displayed on a cell phone

• Need to be updated every 30 days

Google™ Places Dashboard

• Where driving direction requests come from• Popular zip codes

“Helping companies build an online presence”

Top Search Queries

Discover what people are searching for online

“Helping companies build an online presence”

• Continuous Education

• Live format with Q/A

• Replays available

• Downloadable option

• 12 months of learning

Free Monthly Social Media Webinars

www.SocialMediaMonthlyWebinars.com