how to start your gamification project

Alongside the Path of Gamification: An User Experience Architect of foryouandyourcustomers on fixing our Systems with Gameful Design.

Thursday 31 October 13

Gamification vs. Gameful Design

Non-Game Context

Adding Game Mechanics

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System as Game

Work as Game

Life as Game

Gamification vs. Gameful DesignThursday 31 October 13

Goal

What is the Goal?

Activity

The goal defines the specific outcome that players will work to achieve. (Jane McGonigal)

Thursday 31 October 13

Collective

Individual

Society

Is the Goal meaningful?Thursday 31 October 13

The CRM-Imperator.Thursday 31 October 13

Do you have a nice Story to tell?

Space Invaders is just a pile of pixels. It‘s about the story.

Thursday 31 October 13

Do you have a nice Story to tell?Thursday 31 October 13

How do you provide Feedback?

Feedback is about orientation.

Thursday 31 October 13

How do you provide Feedback?Thursday 31 October 13

How do you provide Feedback?Thursday 31 October 13

How do you provide Feedback?Thursday 31 October 13

How do you provide Feedback?Thursday 31 October 13

How do you provide Feedback?Thursday 31 October 13

How do you provide Feedback?Thursday 31 October 13

What really is Flow Theory?

Req

uire

men

ts /

Diffi

culty

Abilities / Experience

Flow

Thursday 31 October 13

Mihály Csíkszentmihályi

What really is Flow Theory?Thursday 31 October 13

Req

uire

men

ts /

Diffi

culty

Abilities / Experience

Flow

What really is Flow Theory?Thursday 31 October 13

Req

uire

men

ts /

Diffi

culty

Abilities / Experience

Gameplay Experience

What really is Flow Theory?Thursday 31 October 13

What really is Flow Theory?Thursday 31 October 13

What really is Flow Theory?Thursday 31 October 13

Are you careful about extrinsic motivation?

Controller of BehaviorIndicator of CompetenceLoss of AutonomyGain of Status

Two sides of the same coin: Motivation and Demotivation.

Thursday 31 October 13

Do you remember?

Visualize a common vision and meaningful goalTell a nice storyDesign work as a gameplay of blissful learning and productivityHandle rewards carefully

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GAME OVER

Thursday 31 October 13