gamification level 2 certification project
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Adding Gamification to Toys for Tots
Gamification Level 2 Certification Project
By Lori Serradas
Disclaimer The following slides are entirely the work of the author
for the purposes of obtaining the Engagement
Alliance Level 2 Certification.
This does not constitute or represent any official policy
of Toys for Tots, planned or otherwise.
About Toys for Tots • Run by the United States Marine Corps Reserve
• Distributes toys to children in need for Christmas.
• Mission Statement: o “The mission of the U. S. Marine Corps Reserve Toys for Tots
Program is to collect new, unwrapped toys during October,
November and December each year, and distribute those toys
as Christmas gifts to less fortunate children in the community in
which the campaign is conducted."
• Goal: o “The primary goal of Toys for Tots is to deliver, through a new toy
at Christmas, a message of hope to less fortunate youngsters that
will assist them in becoming responsible, productive, patriotic
citizens.”
Source: http://www.toysfortots.org/about_toys_for_tots/toys_for_tots_program/default.aspx, accessed on 11/25/2013.
Current Donation Options • Directly
o In-person via toy drop-offs
o Online by completing form and submitting
o Mail
• Indirectly o Vehicle donation
o Donate a portion of your eBay sales
o Volunteer or host a collection site
• On behalf of others o As a gift (in the form of a donation plus an ornament, card or email in
recognition of donation)
o In memory of in honor of an individual
Source: http://www.toysfortots.org/donate/Default.aspx, accessed on 11/25/2013.
Gamification and Toys for Tots Two main purposes of adding game mechanics to
Toys for Tots:
• Bring the fun of donating toys in person to the online
experience
• Create virality to encourage others to visit the
website and spread the word about the Toys for
Tots mission
Santa needs you! Gamification Idea 1
Pick out present
Place it under Tree
Complete your
donation
Achieve Status
Thanks!
• Filter by age range, price range and category of toy
• Show “most popular” and “most wanted” to help make
decisions easier
• Allow parents to set it up so that their children have
allowances they can use to pick out presents
• Have “gift cards” that people can place under tree if they do
not have time to pick out presents
Pick out present
Place it under Tree
Complete your
donation
Achieve Status
Thanks!
Create an interface in
which the user can virtually
help Santa deliver the toy
they have selected.
Pick out present
Place it under Tree
Complete your
donation
Achieve Status
Thanks!
Level 1: Nutcracker (up to $10)
Level 2: Elf
($10 to $24)
Level 3: Reindeer ($25
to $49)
Level 4: Santa
($50 and over)
Pick out present
Place it under Tree
Complete your
donation
Achieve Status
Thanks!
Pick out present
Place it under Tree
Complete your
donation
Achieve Status
Thanks!
• The thank you should be fun; reward donors with
surprise and delight
• Based on the status achieved o Example of Elf Status: You receive a Thank You letter from a Elf
Bubbles at the North Pole. He tells you a funny story about life at
the North Pole. He designates you an Honoree Elf for a day. You
receive a special Honoree Elf badge which you can proudly
share on social media!
Allow master
and expert users
to create their
own tree where
friends and
family can place
gifts.
The Smith Family Tree
Adding a
social layer
The “Nice” List Gamification Idea 2
What is Santa’s Nice List?
Santa’s Nice List is a scrolling list of user names of individuals
that were caught doing something nice in our virtual world.
I want my name on it. What do I have to do?
Be nice!
Ideas for kids: • Play quick, easy games that teach lessons in generosity
• Decorate a virtual Christmas Ornament for the Toys for Tots online
tree
• Parents can nominate their kids to be on the nice list to reward real
world acts of kindness - like sharing a toy with their sibling
Ideas for adults: • Like Toys for Tots on Facebook or follow them on Twitter
• Purchase a virtual Christmas Ornament from the Toys for Tots Tree
• Nominate your nicest Facebook friends to be on the Nice List.
Why not just ask people to donate money or toys to make the list?
Several reasons: (1) Everyone deserves a chance to be on the Nice List, regardless of
financial means
(2) You may not have the means to donate this year, but hopefully you’ll
remember Toys for Tots next year
(3) Nice List will increase overall traffic to Toys for Tots
(4) Games are designed to help people identify themselves as giving
personality types which should in turn result in an increased likelihood
of giving
How often can I be on the Nice List?
Everyday!
Gamification Mechanics Concepts utilized in this project
Bartle Player Types • Achievers
• Socializers
Game Mechanics • Be the Hero!
• Status
• Gifting
• Recognition
• Levels/Badges