how to sell event apps

Event Engagement Systems

with Events Today

2 There Are

Fundamental problems

Event organisers aren’t doing justice to their events!

Because...

Event ROI measurement is almost non-existent.

1

Event success is based on measuring the wrong criteria.

2

Which means

Events as we know them today are not as engaging as they should be!

Let’s understand how events fit into the overall Marketing Mix.

But 1st

CMO – State of Marketing Measurement 2014

Tradi&onalAdver&sing

OtherAssets:PR,MI,ARMarke&ngSupport,Collateral&SalesTools

DirectMarke&ng&Email

Events

Digital

Events are the 3rd largest spend in the marketing mix!

Marketing Spend

“I can effectively measure the ROI of Events.”

Only 3 / 10 Marketers

CMO – State of Marketing Measurement 2014

Even

ts

Digi

tal

Web

Anal

ytic

s

Soci

al M

edia

?

ROI Measurement across channels

CM

O –

Sta

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f Mar

ketin

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ent 2

014

All other marketing channels have ROI measurement tools.

It gets a little worse…

70% Invitations

Event Programs

Brochures

of Event Marketing costs are spent on Paper:

Professional Convention Management Association – Survey 2014.

the wrong data to evaluate event success!

Interpreting We’re

Is this ROI?

“½ of my marketing budget is working for me & the other ½ isn’t. I just don’t know which half. ”

- John Wanamaker

Papal Inauguration

Isn’t it time to become a data driven organiser?

ThePrevalenceofSmartphones

ThePrevalenceofSmartphones

It’s time to Create More Engaging Event Experiences

Event Agenda

Event participants can access your branded up-to-date mobile guide at any time and easily create their own personalized agenda.

Save money on printed paper guides and thrill attendees by providing a mobile schedule.

Attendee Networking

Facilitate both digital and in-person networking within your event app. Attendees can connect with others based on interests, professional titles, and more.

Sponsorship Opportunities

Monetize your event app and give sponsors more opportunities to shine. Tomodachi offers promoted messages, sponsor directory, branded splash page, sponsored badges, push notifications, and more to unlock new revenue streams at your event.

Lead Scanning

Exhibitor booth staff can scan attendee badges (barcodes and QR codes) directly within the app. The list of scanned leads can be accessed in the app in real-time and is available for download nightly. Easily import leads into your CRM or marketing automation system post-event.

Embed surveys and polls into your app and see completion rates increase threefold. Incentivize attendees to provide feedback as it happens, all within your branded mobile conference app.

Surveys and polls

Multiple Events: One App

Host multiple events, all within one app. With just one app store submission and one app download, you can get multiple branded event agendas in the hands of many happy attendees.

Event registration and

ticketing

We can integrate already existing ticketing platforms like Eventbrite or Computicket or any other platform for all associated campaign events into the app. This allows for constant engagement taking place in one destination.

•  Push notifications •  People Matching •  QR Codes •  Offline mode •  Interactive maps

Increased engagement

Reporting and data analytics

Also available on! &!

Platforms

•  Entrepreneur

•  Brand Strategy Consultant

•  Lecturer

•  Speaker

Nthato Malope

nthato@tomodachiapps.com