how to run successful adwords campaigns for multi-location businesses

!  COO @ Powered by Search !  8 Years in PPC !  Managed 100’s of Accounts !  Expertise is in Local

"  Why you need to care about mobile ads "  Why phone leads are worth 3x more "  Why GEO fencing & bid adjustments is important "  How to drive more phone calls & in-store visits "  Why display campaigns are awesome "  Why you should be using smart remarketing to

maximize revenues

For Multi-Location Businesses!

Why Mobile Is Hot!

Source: BIA/Kelsey

Source: Google

For Multi-Location Businesses!

45% CTR Drop on Mobile After From Position 1 to 2

Sees Ad

Clicks on Ad

Step 1

Step 2

Step 3 Visits Website

Lead Captured Step 4

Sees Ad

Calls Business

Step 1

Step 2

Step 3 Lead

Captured

Source: Google

Vs

Add ‘Click to Call’ Extension! Phone Calls to businesses are worth on average 3x more than

clicks to websites!

Bid Aggressive on Mobile! Phone callers have a higher

urgency to buy.

Add Address Sitelinks! If in-store visits are important to

your business it’s essential you show your address.

Add Sitelinks! Adding sitelinks boosts the

average CTR on an ad by 10-20% (+20-50% when the search is one of your branded terms)

Source: Google

•  Mobile ads are super important •  Users want to see your phone number and your

address •  Sitelinks & GEO fencing is important •  Display rocks when used with context! •  Remarketing is your secret weapon